DeKalb County United’s Post

In the close-knit world of craft beverages, building strong networks and partnerships is crucial for success. The craft brewing community thrives on collaboration, innovation, and mutual support. Here’s why fostering these connections is so beneficial: 1. Collaborations: Partnering with other breweries blends unique strengths and styles, attracting broader audiences and generating buzz with collaboration brews. 2. Local Business Alliances: Forming partnerships with local restaurants and food trucks enhances the customer experience with unique beer-and-food pairings. Co-hosting events or offering exclusive pairings draws in new customers and builds loyalty. 3. Community Events: Participating in community events like festivals, tastings, and fundraisers fosters brand loyalty and recognition, creating engaging environments to connect with customers. 4. Shared Knowledge: Networking within the industry allows for the exchange of valuable insights and best practices, helping to navigate challenges and drive growth. In an industry as dynamic and collaborative as craft beverages, strong networks and partnerships are essential. Embrace the spirit of community and collaboration to brew up even greater success. Want more valuable insights on how to navigate the craft beverage industry? With our 20 years of experience we are here to help you find exactly what strategy suits your business! 🍻 #CraftBeverage #Networking #Community

One thing I've noticed a lot of brewery owners wrestling with is focusing almost exclusively on the beer itself. Of course, brewing great beer is key, but what about its bigger impact? If you dig deeper than just "making people feel good," there's a whole bunch of influence your brewery could be tapping into. Think about it: How does your beer enhance specific moments, from family gatherings to special occasions? What role does it play in building community connections, influencing local culture, or even making a mark on a larger scale? To help you explore these ideas, I’ve created a handy lil template to brainstorm all the ways your brewery could be making a bigger splash. From the personal to the global, I want to make sure you're not missing any opportunities to amplify your impact. Check out the link below, grab the template, and if you want to dive even deeper, book a free 30-minute chat with me. https://lnkd.in/ep8tbqGu #BreweryImpact #CraftBeerCommunity #BrandStrategy

‘Art of Wine’ workshops for your team offsites. Its a fun way to learn about wine. Drop in a message for more details. #teambonding #teamworkshops #sg2events #corporateworkshops #teambuilding #teamcelebration #teambuildingactivities #teamdevelopment #teambuildingevents #corporateevents #singaporeevents #singapore

Celeb Bandwagon Brand news Our founder John Logue was the self professed writer of (as he describes!) certified bangers like Katrina, Hurricane, and Two Believe (still available on iTunes, if you're curious enough to Google it!), but we are afraid it’s not him making headlines this time. Instead, there's a new celebrity on the non-alc scene! Of course, we are referring to the not-so-secret news that Tom Holland has launched his own non-alcoholic beer, BERO. When celebrities jump onto cultural movements with brands that have supposedly been their "brainchild for years" or a "lifelong passion project," it’s easy to cast a cynical eye. But time will tell whether these endorsements come from genuine passion or savvy PR. Whether Tom is a true founder with real skin in the game, or simply a smart businessman with a clever PR and marketing team, we are open to finding out. But for us, this does two things: 1) It brings more attention and excitement to the no & low category, encouraging both consumers and customers to explore the space. It drives awareness, trial, and challenges all of us in the industry to keep evolving and push the boundaries to be the best we can be. 2) It validates that this area of celebrity interest is no longer just an "opportunity"—it's becoming a central part of our everyday culture. From my experience in both the alcohol and non-alc sectors, I've seen this happen before, and it signifies a major shift. As for whether Beero is any good, there’s only one thing that will decide that: how it tastes! But we are excited that Tom has joined the likes of Lewis, Kylie, and Spencer in the celebrity-endorsed no & low world? Absolutely. Welcome to the gang, Spidey! #chancecider #lowandno #lowandnocider #drinksindustry  #nonalc #npd #ontrade #founder #investment #startup  #insight #consumer #customer #npdlaunch #culture #tradeevent #tradeshow #clubsoda #non&lowshow #support #weeklyreview #grateful #celebendorsement #celeb #spiderman #beero #tomholland

As a Sponsor Manager, it is my job to know if a brand has any particular requirements for their participation. San Pellegrino and Acqua Panna are often the sparking and still water sponsors at the Wine & Food Festivals I manage. If their product is served at a dinner, the bottles should be chilled prior to service and a bottle of each is placed on the guest tables. During the dinner the wait staff is expected to pour from the bottles. This is not an outlandish request! This is merely a brand standard and one that makes sense for a water company that is associated with fine dining. Once I am made aware of any special requirements from a sponsor, it is my job to disseminate that info to all applicable event managers to ensure this is upheld. Always a big win when the sponsor notices our attention to detail to ensure their partnership is successful! #EventSponsorship #SponsorshipStrategies #bestpractices #successstrategies #businessevents #festivalfun #sponsorshipopportunity #wineandfoodfestival #winefestival #sponsorship #sponsors #brandrecognition #brandmarketing #brandidentity #eventplanning #marketing

TOMORROW!! Come and see me present some brand spanking new insight at Imbibe Live at 11.30- followed by what I can promise will be a lively panel discussion about the Future of Socialising!

Read our latest blog post on SWOT analysis for restaurant (with examples) - https://buff.ly/3TrJP0o #swotanalysis #swot #business #favouritetable #restaurantowner #restaurantowners #restaurantownerslife #restaurantownerproblems #restaurantmanager #restaurantmanagement

As a Sponsor Manager, it is my job to know if a brand has any particular requirements for their participation. San Pellegrino and Acqua Panna are often the sparking and still water sponsors at the Wine & Food Festivals I manage. If their product is served at a dinner, the bottles should be chilled prior to service and a bottle of each is placed on the guest tables. During the dinner the wait staff is expected to pour from the bottles. This is not an outlandish request! This is merely a brand standard and one that makes sense for a water company that is associated with fine dining. Once I am made aware of any special requirements from a sponsor, it is my job to disseminate that info to all applicable event managers to ensure this is upheld. Always a big win when the sponsor notices our attention to detail to ensure their partnership is successful! #EventSponsorship #SponsorshipStrategies #bestpractices #successstrategies #businessevents #festivalfun #sponsorshipopportunity #wineandfoodfestival #winefestival #sponsorship #sponsors #brandrecognition #brandmarketing #brandidentity #eventplanning #marketing

Such a great opportunity to get together and reflect on another big year across the industry! Not only is it a great way to connect with others and build new networks, but gives you access to a room of industry leaders who are always happy to share insights!! Make sure you lock this one in your calendar and register today. #contactcentres #industryleaders #industryexperts

One of the things I love most about event butchery? No two events - or even sessions at the same event - are ever the same! The vibe is always fresh, with each audience bringing new energy, asking different questions, and wanting to dive into unique techniques. It’s the perfect mix of creativity and connection, and it keeps me on my toes every time! #ButcherGirlAlison #EventButchery #Cut #MeatCraft #AlwaysLearning #Vibes #Butchery #BusinessTalk #Butcher #ButchersOfInstagram #AustralianButcher #AustralianMeat #AustralianFood #AustralianProduce #ButcherConsultant #ButchersOfInstagram