David Kunze’s Post

With everyone sharing their Spotify Wrapped, we thought it’d be fun to showcase what our team accomplished this year for our amazing clients! From driving results to creating impactful campaigns, it’s been a year of growth and success. 🚀💼 👉 Check out how we made a difference for our clients below! Here’s to even more success in the year ahead! 🥂 #MarketingWrapped #ClientWins #TourPPC #MarketingSuccess

We’re inching closer to the end of 2024, and you know what that means… Spotify Wrapped is just around the corner! 🎶 But Wrapped isn’t just a playlist or a recap—it’s a masterclass in marketing. From turning data into storytelling gold to flooding your social feeds with vibrant shareable graphics, Spotify has built a campaign that’s as iconic as it is innovative. Here’s a quick dive into why Wrapped works so well: 🎶 Data-powered storytelling makes it personal. 📲 Shareable designs ensure organic buzz. 💡 It taps into nostalgia and FOMO simultaneously Spotify Wrapped didn’t just trend- it connected, engaged, and stayed relevant. How can your brand achieve the same? 💬 #spotify #spotifywrapped #marketing #graphicdesign #viralcampaign #casestudy

How does Spotify make us feel so connected?✨ Spotify's marketing is a masterclass in using data and creativity to build real emotional connections. From the iconic 'Wrapped' campaign to new features like Daylist, they constantly find ways to engage us and make us feel seen. 🎶 Here's what you'll find in this carousel: - How Spotify turns data into personal experiences. - The magic blend of creativity + data. - Marketing takeaways that show why personalisation is key to user loyalty. Swipe through to see how Spotify makes every user feel special. Let me know which insight speaks to you! 👇 #SpotifyWrapped #PersonalisedMarketing #DataDrivenMarketing #MarketingInsights

Think of Spotify—personalized playlists keep you coming back! 🎧 The RACE strategy does the same for your business, moving from awareness to conversion and retention. Want to grow sustainably? Let us guide your path to success. Get started today! www.webwiseo.com #GrowthStrategy #ConversionFocused #RACEModel #SustainableSuccess #USABusiness

Disruptive marketing is pure brilliance. Spotify changed the game with Spotify wrapped. Now at the end of every year, every brand jumps on the band wagon. Personally, if I was given free rein I’d rather make something controversial or utterly unique than something pretty or market proven, but I understand why a lot of brand owners don’t want to do this. Here’s to brilliant marketing. #digitalmarketing #disruptiveads Spotify

Spotify Wrapped has dropped, and so has our Campaign Del Mar Wrapped for 2024. This year has been full of growth, challenges, and a lot of learning: 🎁 Spent 9 months overseas (it already feels like forever ago) 🎁 Lived and worked in 5 countries 🇨🇦 🇲🇽 🇨🇷 🇺🇸 🇦🇺 🎁 Transitioned Marketing Circle to a membership model with 36 members 🎁 Doubled downloads on Got Marketing? 🎁 Sent 48 Weekly Roundups 🎁 Co-hosted our first business retreat (sold out in 48 hours) 🎁 Moved away from YouTube and TikTok to focus on what works 🎁 Became the unofficial Wicked marketing campaign commentator 🎁 Expanded the CDM team to four #dreamteam 🎁 Started a new business venture (more on that soon) It wasn’t all wins— herniated disc, anyone?—but it’s been a year to reflect on, and I’m excited for what’s to come. While I'm not usually one for jumping on trend bandwagons, I fully approve of this one because it forces us to pause and reflect on how far we've come, even if we fell short of our goals. What’s been your best achievement (personal or professional) in 2024? Share it below—I’d love to hear about it.

What Spotify Wrapped Can Teach Us About Brand Loyalty? When Spotify tells me I’m in the top 1% of Chappell Roan listeners, it’s not just a stat - it’s a tribe validator. Why does Wrapped work so well? 1️⃣ It’s storytelling: Wrapped doesn’t just show numbers; it makes you the hero of your narrative. 2️⃣ It’s predictable: That emotional predictability, of waiting for Wrapped drop, makes it feel like a holiday tradition. ✨ Here’s what I’ve learned: The best campaigns aren’t ads - they’re moments people wait for. Don’t just sell products. Build rituals. Celebrate your audience’s quirks. What quirks would you celebrate with your audience? Let’s brainstorm in the comments! 👇 #SpotifyWrapped #BrandStorytelling #MarketingStrategy #HumanCentricMarketing 

Instead of just jumping on Spotify Wrapped memes to stay relevant, what if your brand became the trend? The real magic happens when a brand creates resources or experiences so unique and shareable that other brands start using them. Think about it: Spotify Wrapped didn’t just set the standard—it is the standard. It became an annual cultural event because it’s personal, participatory, and perfectly aligned with what audiences love: self-expression. So, how can your brand do the same? 👏 Know your audience intimately. What insights, tools, or experiences can you give them that they’ll want to share without hesitation? 👏 Be generous. Offer a resource or content format that even other brands might want to riff on—because when they do, you win. 👏 Stay true to your brand DNA. Don’t chase trends; build frameworks that make sense for your mission and audience. Creating culture doesn’t happen by accident—it’s the result of bold thinking and a deep commitment to providing something meaningful. When you prioritize leading the conversation instead of reacting to it, your brand becomes iconic. 🏆 #spotifywrapped #2024trends #marketingtrends

What did your Spotify Wrapped look like this year? 🎶 Any surprises? Any guilty pleasure jams? 👀 Spotify Wrapped isn’t just a fun recap — it’s a masterclass in user-focused marketing. By giving users something personal and worth sharing, Spotify turned a simple feature into a viral sensation. In her latest blog, Taylor Munghia shares what brands can take from it. Check it out and see what lessons you can apply to your next campaign: https://buff.ly/3OEMhxh #SpotifyWrapped #MarketingTips #UserEngagement 

Spotify Wrapped nails what so many brands miss: data-driven storytelling. Andy Weiss, CMO of Ceipal, broke it down: Spotify doesn’t just show you stats—it turns your listening habits into a personal story. 🎧 Here’s what makes it click: → Emotion over data: You’re not just seeing numbers, you’re reliving the moments tied to your favorite songs, albums, and artists. "Wait, I listened to that track how many times?!" 🎶 → FOMO as a growth tool: Spotify Wrapped creates buzz, and if you’re not a Spotify user, you feel left out. That fear of missing out? It’s what pulls new users in every year. → Community building: Wrapped isn’t just about you—it sparks conversations, shares, and comparisons among friends. That’s data turning into social magic. 💬 The key takeaway? Spotify doesn’t just collect data, it tells a story with it. And that’s the kind of engagement that keeps people coming back. 📌  Want to master your storytelling game? https://lnkd.in/dRjGa93j #DataDrivenStorytelling #SpotifyWrapped #Storytelling #LearnwithCMOAlliance