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title: "FIND A ROBOT TO DO THAT" byline: Micro-influencers are opportunistic in 2024 BY Xavier (ProfessorX) Taylor II --- On average, businesses are making $6.50 in revenue for each $1 spent on influencer marketing. In fact, 70% are earning $2 or more, and the top 13% are earning $20 or more. But, 30% are either breaking even or failing to generate a return on their investment. So, learning how to overcome the main challenges when rolling out an influencer marketing strategy can significantly improve your return on marketing investment (ROMI). --- (Stats by Coursera)

LinkedIn influencer marketing is the next big thing. But most brands are missing out. It has the same ingredients that has made influencer marketing so successful for B2C, minus the flaws: - Tons of creators from all niches and all industries; - A super safe platform for both creators and brands; - Creators that have not saturated their audience; - A platform that highly supports brand partnerships. Have you tried LinkedIn influencer marketing yet? PS: get ready for some more sweet French accent in the upcoming weeks, I'm very bullish about the video format on LinkedIn 🥐 🥖🇫🇷

What is user-generated content and why is it important for small businesses?  Catch up on this Lunch and Learn webinar to discover the benefits of authentic influencer marketing from a panel of industry experts! Watch the recording ⤵️ https://ow.ly/tJoq50PNg6U

Ever wondered about the real-world impact of influencer campaigns? 🤔 It's easy to get caught up in the numbers – views, likes, engagement rates 💻. But remember, behind each click is a real person. A well-strategized campaign can lead to real-world actions 🌐: be it a student finding the right learning tool 🎓, a professional enhancing their skills 💼, or simply someone discovering a new hobby 🎨. The power of influencer marketing lies in its ability to bridge the virtual and the real, making tangible impacts in people’s lives ❤️.

How to Tuesday: How to Utilise Influencer Marketing to Reach International Student Markets Educational institutions that use the power of influencer marketing can seriously elevate their chances of attracting prospective international students. Not only do influencer collaborations offer a number of benefits, including increased brand authenticity and wider reach, but they are a top marketing trend set to stay for the foreseeable future. In this article, we help you take the next step in harnessing the potential of influencer marketing for your institution’s digital marketing strategy. https://lnkd.in/dYbyzddW

[Influencer Marketing] Hello friends, last night I just attended MySkill Short Class on digital marketing which focused on explaining influencer marketing. The following is a minitask that I have done, hopefully it will be useful #learnatmyskill #InfluencerMarketing

Looking to tap into a developer-preferred marketing channel? 🔥 Check out our blog on leveraging influencer sponsorships, offering expert insights to help you apply influencer marketing principles in a developer marketing context. Influencer marketing isn't just a trend—it's a powerhouse channel for reaching developers. Whether you're aiming to boost brand awareness, drive consideration, or establish industry leadership, we've got tips tailored just for you. You'll also learn how to measure success and optimize your influencer mix over time. So, what are you waiting for? Give our blog a read and start elevating your developer marketing game! 💥 Read more: https://lnkd.in/gaPV7t9H

Influencer marketing on LinkedIn 🔥 With over 40% year-over-year growth of original content being created on LinkedIn, I’m pretty sure we’ll see more brands jumping into influencer partnerships on LinkedIn. 🕵🏻♂️And you can do some spying of your own to research what’s happening in your space. Use keywords to search for brand partnerships here: https://lnkd.in/ewkwrzhj

Investments in influencer marketing are rising faster than traditional ads, here's why. 👇 According to the latest influencer marketing industry report from Insider Intelligence, investment in influencer marketing is on the rise, and it's happening faster than ever before. 💼💫 📲 One of our favorite callouts from the article is that over time, social networks are driving slightly away from the ‘social’ aspects, and more-so towards the entertainment aspects, especially with short-form platforms like TikTok taking over the scene. If you're not already tapping into the influencer marketing trend, it might be time to consider how it could benefit your brand. Whether you're a seasoned pro or just getting started, staying informed about these industry shifts is crucial for staying competitive and relevant. 💪 Read the full report here: https://hubs.ly/Q021sC540 Let's connect and discuss how influencer marketing can elevate your brand's presence! 💬 #InfluencerMarketing #DigitalMarketing #SocialMediaStrategy

INFLUENCER MARKETING IN's + OUT's: IN: - Striving to create long-term relationships with creators (connection is your greatest currency) - Transparent influencer relationships - Be upfront when you don't have the budget while also understanding budget is NOT the only way to build a meaningful relationship ( invite to irl events, grab coffee, catch up on a call, gift product, engage on socials) - Trusting the creators you are working with to CREATE OUT: -STOP doing 1 and done influencer marketing deals -Strictly transactional creator relationships - Valuing creators SOLEY based off following + engagement metrics - Ghosting when you don't have the budget - Scripted content + 28 page briefs The most popular influencer marketing strategy STILL is the 1 and done deal. 🍵 Brands you are wasting money and are not forming actual relationships with creators. #InfluencerMarketing #MarketingStrategy