DFN Ventures reposted this
What is that unique element of a brand I look for when investing? Simple, brands that don’t need my capital but want my support! With over 25 years of experience as a founder, service provider, operator and investor supporting the worlds top CPG brands, I look at investing a little different than most. I view investing as a privilege in joining the ride with founders as much as it is a responsibility to drive value for my limited partners. And so it’s those great brands that are executing well, with opportunity & challenges in front of them, that are looking for my support as they continue to navigate brand building that excites me most. And it’s not simply ego, these brands typically are my most successful investments because I’m partnering with great founders, and what makes them great is their ability to avoid mistakes. Getting help from those who have been on the journey many times before helps them avoid those very costly mistakes, which many times is the difference betweeen an amazing out come for the brand or not. On the flip side, those brands that only want cash and not really interested in leveraging experience don’t tented to fit well in our model. #cpg #venturecapital #brandbuilding
Business Growth Strategist, Community Builder, SCBiz Founder, Attorney (Retired)
4moYes! Every founder, no matter their level or size of business, can use support. At the least, it's a time and resource saver.