Domenica Di Lieto FCIM’s Post

Discover the cost of working with KOLs in China through real-life case studies. Learn how they drive sales in China’s booming digital market.

The maximum amount of global social media identities are from Southeast and Eastern Asia, with 56.7 % of the worlds social media accounts. Every global company needs to work their distribution of product & services, communication and customer acquisition strategy with an inclusive Asian mindset to capture market share. #socialmedia #customeracquisition #communication #contentstrategy

This will be a fantastic insight into the unique landscape, please do sign up if you are using Chinese platforms, as this is an ever evolving space so it is vital to keep up to date with the latest trends. Feel free to sign up via the link below or do get in touch with me if you have any questions. #socialmedia #marketing #china #trends #insights

Leveraging social media channels is crucial for any organisation trying to succeed in China. Yet, navigating this unique social media ecosystem can be challenging. That’s why we're partnering with the China-Britain Business Council and Emerging Comms for an exclusive webinar: Navigating China's Social Media Maze: Tactics and Channel Insights for Effective Digital Marketing. 📅 Date: Thursday 14 November 2024 🕒 Time: 10.30-11.30am BST (London) 🔗 Register here: https://lnkd.in/g2sweaXe We’ll dive into insights from our upcoming guide on China’s social media, exploring platforms like WeChat, Little Red Book (Xiaohongshu), and Douyin. Plus, you’ll hear from a panel of industry experts including Nicolas Chu, Domenica Di Lieto FCIM, Ilan D. Bass 白义兰, and more, who will share practical strategies for maximising the effectiveness of China’s leading social media channels throughout the entire marketing funnel  Attend webinar to learn: ✅ Breakdown of China’s key social media platforms and their strengths and weaknesses. ✅ Which platforms excel at different stages of the marketing funnel. ✅ Examples of how to leverage key channels successfully. Can't attend webinar live? Register anyway and we'll send you the recording. #socialmedia #chinamarketing #digitalmarketing

LINE Q&A | part 3 This week, we'll be exploring LINE and how you can use it to reach your target audience in Japan in a Q&A format 💬 Question: What is a LINE Official Account? 🤔 Answer: Official Accounts are verified accounts that businesses and organizations can use to connect with users in Japan. An official account is essentially an official profile or fanpage that other LINE users can become friends with. It allows brands to interact with users in a very direct way, send targeted messages, and promote products and services. It is the best digital tool for nurturing consumer relations in Japan 🇯🇵 Do you have any LINE questions? Let us know in the comments below, and we'll tackle it throughout the week! 🤝

🎯 Breaking Into China's Digital Market? Start Here. The right channels make or break your success in China. Here's your practical roadmap: 1. Baidu PPC: Your short-term powerhouse. - Target highly competitive keywords to capture immediate attention and drive traffic swiftly. 2. WeChat Marketing: The cornerstone for nurturing relationships. - Use it to share insights and engage deeply with your audience in real-time. 3. Online Webinars: Transforming knowledge into influence. - Unlike WeChat, webinars provide an interactive platform to address specific challenges and demonstrate expertise. 4. Online PR: Build trust, build presence. - When potential clients research your brand, ensure they're met with credibility and strong brand narratives. 5. LinkedIn Outreach: Despite being blocked, it's a hidden gem. - If your audience includes global executives or expats, leverage its potential to connect. 👉 What digital channels have made the biggest difference for your business? Share your thoughts below!

Ever look at a brand's thriving social media presence in China and think, "Must be nice…” Underneath every viral post, engaged community, and successful campaign is a mountain of work, strategic planning, and consistent effort. Building a strong brand presence in China's complex digital landscape is no easy feat.   It requires: Deep cultural understanding:  Knowing what resonates with Chinese consumers. ♟️Strategic content creation:  Crafting messages that cut through the noise. 🗓️ Consistent posting and engagement:  Building relationships with your audience over time. 📊 Data-driven optimization:  Analyzing performance and refining your approach. 🍦Adapting to ever-changing trends:  Staying ahead of the curve in a dynamic market. It's not magic, it's hard work. KAWO is here to help you navigate the challenges and achieve your China social media goals. Our platform streamlines your workflow, provides valuable insights, and empowers you to create impactful campaigns that resonate with your target audience. Ready to turn your "must be nice" into "we did it”?  Let's chat! 👇🏼 marketing@kawo.com 

🇨🇳Growth Marketing Trends in Greater China: 💡In H1 of 2024, where did you allocate most of your advertising and marketing budget in the Greater China market? 🔥KOL/Influencer marketing continues to reign supreme as the most powerful strategy! Check out the 2024 Internet Advertising Investment Growth by Ad Format (Top 1 - Top 12 shown in the image). Here’s how the YoY change looks for the top 5 formats: 1️⃣KOL Collaboration - 73% (YoY change: +6%) 2️⃣Performance Advertising - 58% (YoY change: +9%) 3️⃣Content Placement - 50% (YoY change: +7%) 4️⃣In-feed Video Ads - 41% (YoY change: -12%) 5️⃣In-feed Image & Text Ads - 28% (YoY change: -9%) With these insights, it’s clear that while traditional content and performance strategies are gaining traction, KOLs are still leading the charge in capturing and engaging audiences in this dynamic market. #GrowthMarketing #DigitalMarketing #InfluencerMarketing #KOL #ChinaMarketing #MarketingStrategy #chinesemarket #greaterchina #chinatech #chinabusiness #chinainsights

🚀 The Future of African Marketing: Yehtu's Vision Africa is poised to become a global powerhouse, and at Yehtu, we're leading the way in shaping that future. Our latest article outlines how we’re empowering African publishers to unlock new opportunities, drive sustainable growth, and build a vibrant, data-driven marketing ecosystem. We’re committed to giving businesses across Africa the tools they need to succeed, leveraging advanced technologies and AI to enhance targeting, increase revenue, and foster meaningful connections between advertisers and audiences. 🔗 Dive into our vision for the future of African Media and Marketing: The Future of African Marketing: Yehtu's Vision - https://lnkd.in/dCbjpm2R Let’s drive Africa’s marketing revolution together! 🌍💡 #AfricanMarketing #DigitalTransformation #Yehtu #Innovation #FutureOfMarketing

🎯 Navigating the Complex China Social Media Landscape 📚   As businesses look to expand their reach in the Chinese market, understanding the unique communication funnel of owned social media platforms is crucial.   Our latest sharing provides a concise overview of the key players:   🌟 WeChat: The central hub of China's communication funnel, offering a comprehensive, closed-loop ecosystem for customer engagement. 📖 Zhihu: China's leading Q&A platform, catering to an influential user base of white-collar professionals and industry elites. 📣 Weibo: A dynamic open platform for official brand promotion, real-time customer discussions, and thought leadership amplification. 📺 Bilibili: China's vibrant video community, known for its high engagement, quality content curation, and focus on technical/niche topics.   By strategically leveraging these owned social media channels, you can optimize your reach, engagement, and success in the evolving Chinese digital landscape.   #ChinaSocialMedia #DigitalMarketing #B2BMarketing #SocialMediaStrategy