Dominic O'Rourke’s Post

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CTO at Mercel Ltd

Hope everyone is having lovely Tuesday. Video number 5 from Mercel shows how Algumer can replace microplastics in the personal care industry. Initially, we thought that it would just be a rheology modifier to replace fossil fuel derived carbomers, but it is so much more! I mentioned the binding capabilities in video 3, and whats more it can also act as an emulsifier. So you have one green, biodegradable, futureproof product that could mean you leave out many that are harmful to the planet! It is even easier to use than a lot of these products. What it does take is a commitment to build your formulations using Algumer as a base and finding out what you don't actually need. So forget about that trade name you can't pronounce, that you only add because it's been added for the last 50 years and no-one actually knows why. #seaweed #nanocellulose #cellulose #circularity #greenchemistry #zerowaste #futureproof Contact: dominic.orourke@mercel.co.uk Mark Dorris Alastair Kennedy - MIEx

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