Donald Burns’ Post

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The Restaurant Coach®️| 6X Amazon Best Selling Author - My mission is to work with independent restaurant owners that want to achieve the have-it-all lifestyle across all four domains: Body, Being, Balance, Business.

Pricing is a delicate art that savvy restaurant owners have mastered. While you must ensure profitability, blindly doing the math alone loses. Instead, set prices backed by subtle psychology that drives mega revenues. Implement strategies that make your menu items appear like excellent values worth splurging on. Simply removing dollar signs can make dishes seem more affordable. Place a premium item next to your real target to make it a "deal". Psychology spirits diners back pricing to order freely and indulge. They'll be too busy thinking "What a steal!" rather than "How much does that cost?". Tap the link in my bio to discover my top pricing secrets to effortless profits. #menudesign #restaurantsales #foodies

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