Donor Participation Project’s Post

How AI Can Help With Donor Retention and Engagement Artificial intelligence and machine learning tools are transforming fundraising. While AI may seem futuristic, many nonprofits are already using AI-based solutions to improve donor retention and boost engagement. Here are three ways AI can help: 1. Reactivate lapsed donors. Chatbots, like the AI Fundraising Coach, can help re-engage donors who have stopped giving. The bot leads you through a strategic process to understand why donors stopped giving and craft personalized outreach plans. For example, if a major donor’s child was rejected from your university, the bot suggests expressing empathy, taking responsibility for any mistakes, and discussing other ways the donor can stay involved. This human-centered approach, guided by AI, can be highly effective for winning back donor trust and support. 2.Improve your fundraising copy. AI copywriting tools, such as The Best Fundraiser’s Friend, can help generate appeals, newsletters, and other fundraising content. You provide information about your campaign or organization and the tool creates a draft. The results need editing but can save time and inspire new ideas. For the best results, provide background on your nonprofit’s mission, values, impact, and any details about the specific campaign. The more context the AI has, the more tailored and compelling the copy will be. 3-Analyze donor data. Some nonprofits are using AI and machine learning to analyze donor data and predict individuals who are most likely to make a gift or increase their giving. Identifying these high-capacity donors allows fundraising teams to create targeted engagement plans. While implementing AI models requires technical skills, many nonprofits work with third-party data companies and consultants to leverage AI in this way. The result is data-driven insights to guide strategic decisions about allocating donor resources. In summary, AI and chatbot tools can help nonprofits revitalize lapsed donor relationships, improve fundraising copy with custom content, and uncover data insights about high-value donors. As with any technology, AI has its limitations and downsides, but by starting small and taking an intentional approach, nonprofit fundraisers can find opportunities to build more personal connections and make a bigger impact. The future of fundraising is human-centered—with some help from AI.

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