DOOH.com’s Post

The perfect awards entry is possible according to Dom Kozak, Head of Programmatic at JCDecaux and one of the judges at the pDOOH Live Awards. He explains why crafting an engaging narrative and understanding the entry criteria are just a couple of ways you can achieve successful awards entries. More information on these top tips and how to enter the pDOOH Live Awards are in the comments

I recently read an insightful article on Retail Media Network and it got me thinking about the different businesses that could benefit from this new source of revenue. Of course, e-commerce and retail shops are the obvious ones, but what about other industries? Transportation companies, such as airlines and airports, with high footfall and a captive audience, have a significant amount of dwell time and a wealth of data that can be used to tailor promotional campaigns. Sports facilities are another industry that could potentially benefit from Retail Media Network. With large crowds attending games and events, there is a great opportunity for businesses to advertise their products and services. It's exciting to see how new technologies and platforms can open up new revenue streams for businesses. I am curious to know if there are any other industries that can leverage Retail Media Network to their advantage. Do you have any thoughts? #mckinsey #retailmedia #retailmedianetworks #airlines #airports #sports

We're all set for Retail MediaX tomorrow and we can't wait to be part of the action! 🎉 It's going to be a day packed with insights, learnings and opportunities in the #retailmedia world. If you're attending, stop by and chat with David Slater about how Havas Market UK and our partner Mirakl can support your brand's success and help you navigate the new era of retail media together. 🤝💡 🚀 RetailX #retailmediax #retail #connectedcommerce

The best in the business… 🌟 We’re still feeling Very excited after last week’s launch! 🎉✨ There’s an exciting journey ahead, but it wouldn’t be right to not call out where we’ve come from. 🚀 In case you didn’t know, Very Media Group is proudly founded by The Very Group and SMG, two industry leaders paving the way in retail and retail media. 💪💖 Stay tuned for what’s next to come. #VeryMediaGroup #RetailMedia #RetailInnovation

Interesting data shared to the WFA by Leela Nair & the Ebiquity plc team on the explosive growth of Independent Media Agencies in the APAC region, particularly in Australia. Indeed, if Indy agencies were a network, they'd rank as the fourth largest media network by media spend volume. New business wins across the Indys surpassed all other networks in the region bar Publicis. To the Aussie media veterans in my network; What factors do you think are driving this growth? What capabilities do the Indys possess the large networks lack? What can other markets with a strong Indy presence, such as the U.K., take from this? Mediaweek Australia Mumbrella AdNews Australia B&T Unmade #media #marketing #advertising #agencylife #transformation #digitalmedia #digital #newbusiness

Check out OMD USA's Rapid Response from Advertising Week New York 2024! The report delves into the profound impact of cultural relevance on brand perception, the seamless integration of content creation with cutting-edge technology, and the transformative effect of in-store retail media on enhancing the consumer experience. #CulturalRelevance #MarketingInsights #AWNY2024

Exciting news: The Australian Entertainment & Media Outlook 2024-2028 is here!  We’re thrilled to unveil our latest report, a must-read for marketing professionals, industry leaders and brand strategists. Dive into the comprehensive insights covering: ·Consumer and advertising spend – understand where your audience is investing their time and money. ·Macro trends shaping the future – stay ahead of the curve with the latest trends influencing the market. ·Revenue forecasts across 12 key market segments – gain actionable insights to inform your marketing strategies and budget allocations. Stay ahead of the competition and discover what’s driving and impacting the Australian entertainment and media landscape. This report is essential for marketers looking to make data-driven decisions and optimise their campaigns for maximum impact. Download now: https://pwc.to/46qK40x  #entertainment #media #telecommunications #PwCOutlook

In today's #digital world, measuring #ROI is more challenging than ever. Join Nielsen and Lyft at Cannes Lions for an eye-opening discussion on capturing the full value of #advertising. Learn how to map ROI from the first ad impression to the final purchase and drive tangible results for your business. 🌟 Request your invite today—space is limited! https://bit.ly/3RdkN3p  #CannesLions #AdvertisingMetrics #MarketingSuccess Gracenote

FYI: Australia’s Out-of-Home industry revenue up 12.2% for 2023; DOOH up 64.5 % in Q4 2023 (Mediaweek): Australian OOH trade body OMA has reported has reported an increase of 12.2 per cent on net media revenue for 2023, to $1,193.7 million. This number is up from an adjusted figure of $1,063.6 million for 2022. Q4 2023 saw an increase of 10.9 per cent on net media revenue year-on-year, posting $366.6 million up […] #DOOH #digitalbillboards #digitalsignage

In today's digital world, measuring ROI is more challenging than ever. Join Nielsen and Lyft at Cannes Lions for an eye-opening discussion on capturing the full value of advertising. Learn how to map ROI from the first ad impression to the final purchase and drive tangible results for your business. 🌟 Request your invite today—space is limited! https://bit.ly/3RdkN3p  #CannesLions #AdvertisingMetrics #MarketingSuccess