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Amazon Prime Video Introduces Ad-Supported Option to Attract More Viewers and Boost Revenue #adfreeoption #adsupportedoption #adapt #additionalrevenue #ads #advertisingindustry #AmazonOriginalcontent #AmazonPrimeVideo #attractnewcustomers #changinglandscape #competition #Disney #eMarketer #Hulu #increaserevenue #industryanalysts #innovate #licensedcontent #lowerpriced #Netflix #streamingmarket #streamingservice #tieredsystem

Amazon Prime Video Introduces Ad-Supported Option to Attract More Viewers and Boost Revenue #adfreeoption #adsupportedoption #adapt #additionalrevenue #ads #advertisingindustry #AmazonOriginalcontent #AmazonPrimeVideo #attractnewcustomers #changinglandscape #competition #Disney #eMarketer #Hulu #increaserevenue #industryanalysts #innovate #licensedcontent #lowerpriced #Netflix #streamingmarket #streamingservice #tieredsystem

With the launch of Amazon's ad-free tier of streaming, we're seeing more and more ad-free offerings from streamers as they seek to make costs more affordable and stem the tide of churn. Believe it or not, consumers in the US have been changing and unsubscribing from streamers so frequently that annual churn rates averaged more than 52% - meaning that these companies need to be bringing on even more new users on a monthly basis to counteract the churn. Both Gen Z and Millennials are more likely to unsubscribe from individual services, with each hovering around 60% having cancelled at least one service in the past six months. AppsFlyer's Alexander Yip explored the situation and offered solutions here in a byline in Street Fight. #ctvadvertising #streaming #performancemarketing

Standalone entertainment platforms are evolving into integrated experiences, enhancing convenience, value, and variety for consumers. Initiatives like Hulu on Disney+ consolidate services under one subscription, revolutionizing entertainment consumption and opening new revenue streams for streaming platforms.💡 This shift also cements subscriptions as essential in consumers' budgets, even during financial constraints.📺💰 #PaymentProcessing #Fintech #PaymentOptimization #BillingPlatform #SubscriptionManagement #RecurringBillingSoftware #CustomerChurn #Subscription #SubscriptionNews #Ecommerce #SubscriptionCommerce

In the wake of Disney+'s subscription-based streaming revolution four years ago, Amazon Prime Video's introduction of an ad-supported tier in 2024 signals the onset of the ad-supported streaming war. This move significantly raises the stakes as Amazon automatically enrolls Prime subscribers in the ad-supported tier, projecting a monthly audience of 115 million people. The streaming ad hierarchy, particularly the top tier, has undergone a stratification, with Hulu holding a prominent position. Amazon Prime Video, with its ambitious scale projection, is poised to compete for the uppermost echelon. Agency executives highlight the significance of scale, pricing, and premium content as critical factors in this evolving landscape. Despite YouTube maintaining its unique identity due to content differentials, the streaming ad market is witnessing unprecedented volatility in budget allocation. Agency executives express concerns about budget reductions, impacting spending on streaming platforms. The landscape's dynamics are expected to intensify through the second half of 2024 and bleed into 2025, shaping the future of the ad-supported streaming war. #StreamingWar #AmazonPrimeVideo #AdSupportedStreaming #DigitalAdvertising

Did you know Amazon has 2 streaming video services? FreeVee is a FAST (free ad-supported streaming television) service, like Paramount's Pluto, and Tubi. FAST streamers have grown dramatically in recent years, in contrast to subscription streamers, like Netflix and Disney+, where growth has slowed. So what is Amazon doing? Closing FreeVee. It's creating a FAST front end for Amazon Prime, its monster streamer. FreeVee by another name. Essentially you will be able to watch Amazon Prime free with ads, and step up to (and later down from) the 2 subscription tiers (with ads, without ads). But a no-cost-to-you "Prime Lite" streaming service to start. You might not even need an Amazon account at first to watch FAST programming. But you'll get more specials & recommendations if you create a Prime Lite account. That's one step closer to Prime. But free streaming with ads is your starter Prime Video experience. If you unsub from full Prime, you just drop back to FAST content. Hopefully enough is there to keep you coming back. Stickiness. Every streamer will want this FAST + Subscription tiered structure ASAP.

Amazon's Streaming Services Break Ad-Spending Records Amazon has just set a new benchmark in ad spending, and it's all thanks to its streaming services. After introducing ads on Prime Video earlier this year, Amazon has seen a significant surge in its ad spending, breaking previous records. This move is a clear indication of Amazon's commitment to expanding its advertising reach through its popular streaming platforms. As the streaming market continues to grow, Amazon is positioning itself to capitalize on this trend, offering advertisers a powerful platform to reach a vast and engaged audience. At Purple Cow, we understand the importance of innovative marketing strategies. If you're looking to boost your ad game and reach new heights, let's chat about how we can help you achieve your goals. Contact us at info@purplecowservices.com or call +1 (914) 977 5459 to learn more. #Amazon #StreamingServices #AdSpending #DigitalMarketing #Advertising #MarketingStrategy #PurpleCowServices #MUB #PCIS #PurpleCow #MarketingTips #AdRevenue #StreamingMarket #InnovativeMarketing #MarketingAgency #DigitalAdvertising #OnlineMarketing #MarketingNews #AdTech #MediaAndEntertainment

🚀 🚀 Exciting development in the world of streaming services! Amazon has announced plans to increase advertising on Prime Video starting 2025. This move has sparked concern among subscribers, but could pave the way for new opportunities and possibilities in the ever-evolving streaming landscape. 🔮 Prediction: The integration of more ads on Prime Video could lead to a shift in the streaming industry, with other platforms potentially following suit to remain competitive in the market. 🧐 General Commentary: 1. The decision to introduce more ads is likely driven by the need to offset rising costs associated with content production, ultimately benefiting viewers with a more sustainable and robust streaming platform. 2. As streaming services continue to dominate home entertainment, this shift could signal a new era for content delivery and consumption, offering both challenges and opportunities for advertisers and content creators alike. 3. While initial concerns may arise over the increased presence of ads, Amazon's strategic move could ultimately enhance the overall viewing experience on Prime Video, ensuring a diverse array of content for subscribers to enjoy. 4. This development underscores the dynamic nature of the streaming industry, where adaptation and innovation are crucial for platforms to thrive and meet the evolving demands of audiences worldwide. Let's stay tuned as the streaming landscape continues to transform, presenting new possibilities and reshaping the way we engage with digital content. #StreamingServices #PrimeVideo #DigitalInnovation

Amazon Launches Shoppable, Ad-Supported Channel on Prime Video, Freevee https://lnkd.in/gQwnQrzM Amazon has launched a new ad-supported channel called Freevee exclusively on Prime Video. This channel allows viewers to shop while they watch their favorite shows. With the introduction of Freevee, Amazon aims to expand its streaming services and offer a unique viewing experience to its customers. #amazon #primevideo #freevee #streaming #advertising Global Retail Outlook Magazine

Comcast’s “StreamSaver” bundle, responding to Disney’s announcement of a Disney+, Hulu, and Max package, is another demonstration of entertainment’s dedication to race-to-the-bottom pricing models. However, the backdrop of Comcast’s bundling strategy is inherently different than Disney’s. Disney and Warner Bros. Discovery teaming up to offer a discounted triple platform bundle shows these companies perceive their content offerings as more complementary than competitive. Packaging their products therefore operates as a shared advertising opportunity for their content that could result in more robust subscriber bases for each platform. Similar to Disney, Comcast is leveraging its ownership in Peacock to create a joint offering with Apple TV+ and Netflix because it likely perceives their offerings as complementary to Peacock’s content. Unlike Disney and Warner, Netflix (and to some extent Apple TV+) is less likely participating because of content synergies and more due to financial incentives. By Comcast making StreamSaver exclusive to Comcast’s broadband, TV and mobile subscribers, it indicates this play could be more of an onboarding campaign for its fundamental broadband offerings than a subscriber acquisition plan for Peacock. Netflix being the most popular global streaming platform by subscriber base, Comcast likely had to offer up financial incentives beyond purely promises of subscriber synergies to ensure cooperation, such as promising to subsidize Netflix’s pro rata portion of the price discount. Disney, an entertainment content-based company, and Comcast, a broadband provider by trade, demonstrate how pricing and joint venture strategies need to be tailored to the ultimate profit vision and product mix of conglomerates. Interested to see how quickly ‘entertainment bundling to advertise entertainment’ or ‘entertainment bundling to advertise other services’ helps these companies achieve their respective goals. https://lnkd.in/gbKpnFAh