Signum Dorn Color’s Post

To go from 7-figures to 8-figures (and beyond), you need to: Stop selling your product Why? If your business already makes 7-figures, you already have product validation Congratulations, your product has a real market (as long as you are not burning more money to generate that revenue) But hitting 8-figures or 9-figures can be a different ball game. At that level, it is less about your product (because that has already been well executed) Now, it boils down to your brand And brand is not logo or design or color palette. Brand is more about what you stand for and the kind of future you are creating for your buyers To hit your next revenue level, you stop selling a product and start selling the brand If you don't start focusing on brand at 7-figures, you will likely get stuck there and gradually start regressing Branding is giving your existing customers a reason to talk (positively in an advocative tone) about your product or services in their groups, communities, and everyday conversations Want to scale to 8-figures and beyond? Start working on your brand

Marketing is key to Success . It starts from your brand and logo. Watch the full video to understand better

How simple can you make it? Can you get your story across in 3 seconds from 5 feet away? Does the shopper know without a doubt what the item is that they are looking at? What's in it? Kudos to the Target owned brand team on this line of packaging. Simple. Beautiful. Makes me want to eat it. Don't over complicate your brand. Don't get too cute with your designs and with your message. If it's hard to understand what you're trying to convey - then make it simple.

The fundamental truth of marketing. It's not just about the product or service. It's about the perception you create. Think about it. The most successful brands aren't just selling products. They are selling: + Experiences + Perceptions + Dreams But how do they do it? Here is a brand strategist tip - ↳ It’s less about the ‘what’ and more about the ‘how’. You can sell the same product as your competitor. But if you shape the perception differently. You are the one who stands out. Let’s say you sell handmade shoes. ↳ Don’t just talk about the shoes. Talk about: + The tradition + The craftsmanship + The unique story behind each pair This isn't just a pair of shoes. It's a conversation starter. See the difference? It’s all in the perception. ↳ It can turn a mundane shoes into something extraordinary. #NeiledIT #brandstrategy #branding

Is Your Brand Dressed for Success? . . . . . . Colors speak volumes about your brand. The wrong ones could be sending mixed messages to your audience. In this carousel, we'll crack the code of color psychology and show you how to use it to: - Build Trust - Spark Excitement - Embrace Growth See the difference the right colors can make! Let me know in the comments what colors best represent your brand! I'm Aparna Bala, a marketing and sales expert. I'm here to help you decode the power of color for your brand. DM "COLOR" to get started.

First Impressions Count: The Silent Salesman of Packaging📦 Have you ever bought a product simply because its packaging caught your eye? That's the silent salesman at work. Packaging is more than just a container; it's a crucial marketing tool that communicates a brand's identity, values, and promise. It influences perception and can significantly impact buying decisions. Consider the unboxing experience of a high-end product. The texture, color, design, and even the sound it makes as you open it are all carefully curated to enhance the customer experience and reinforce the brand's image. Marketing Insight: In designing packaging, think beyond functionality. How can your packaging reflect your brand's personality and appeal to your target audience's emotions and senses? Memorable packaging can turn a first-time buyer into a loyal customer. #branddesign #branding #packaging #marketinginsight #firstimpression #marketing #Ednce

Not everyone realises this… Your packaging speaks volumes about your business. The solutions you choose impact customers’ opinions. Creating a positive impression of your brand is crucial… 👉 Packaging is a key player in achieving this. It's the first thing consumers notice, shaping their perception of your brand. That's why it should be attractive, functional, and true to your brand identity. It’s important not to underestimate the impact of packaging. So, invest in solutions that will enhance your brand and build your reputation. Has your packaging become a second thought?

What is the value of the product or service you sell: Well how big of a problem does it solve... Does it save time? Does it save costs? Is it unique to the market? The bigger the problem it solves the more it's worth. However there is a way around this: Have a hella good brand. People will buy the exact same t-shirt that's from a well known brand for 100x the price, if branding is done right. Good branding can help you inflate your price. Try it out

Your Brand is not owned by you, its is by your customers! Brands today are, More than just a logo or tagline. It's a living thing shaped by how customers feel. When I think about my own experiences, I was once loyal to a brand. It wasn't about the product. The company always made me feel important and understood. That brand became a part of my life, and our relationship went beyond buying. In reality, customers own a brand they trust and care about. The only valid purpose of a business is to create customers. Customers build brand they connect to. Please repost ♻️ this for others. P.S. Do you think building customers and maturing them is all u need to set the base of your brand for long term?

Ever wonder how emotional marketing can take your brand's merchandise from ordinary to extraordinary? Check out these key strategies to make your brand stand out! 🚀 Charlie.stevens@halo.com