Dorothy Wolden’s Post

Placing your marketing at the center of your growth strategy can be a key way to increase revenue. The strongest marketing executives can strategically use market insights, brand activities, customer engagement, and cross-functional leadership to execute accelerating marketing strategies. For me, data-driven decision-making is also a key component of this revenue focus, but what other aspects have you seen as part of the winning marketing executive’s toolkit for growing revenue? https://lnkd.in/dC7w4Xis

You know, I can't emphasize enough the wisdom in Peter Drucker's statement that "Marketing is not a function, it is the whole business seen from the customer's point of view." This is something I try to drill into every client I work with. Too often, companies treat marketing as an isolated department - something separate from operations, product development, customer service, you name it. But that's a surefire recipe for being out of touch with your market. Because here's the harsh truth - if you're not viewing every aspect of your business through the lens of your customer's experiences, frustrations, and desires, you're already behind the eight ball. 🎯The most successful companies I've advised all have one thing in common - a relentless, organization-wide obsession with seeing things from the customer's perspective. 🎯They don't just respond to transactional needs, they anticipate where those needs are headed and evolve their offerings in lockstep. 🎯They co-create solutions hand-in-hand with their user base. 🎯It's this empathetic, outside-in mindset that exposes blindspots, unmet needs, and golden opportunities to disrupt and redefine entire categories. 🎯It's what allows companies to stay continuously aligned with market realities rather than internal assumptions. So if you're a leader, ask yourself - are we truly viewing our business through our customers' eyes? Are we listening closely enough? Because that's the question that should be obsessively driving every strategic decision. 🎯Customer-centricity can't just be a marketing campaign, it has to be the animating force across your entire culture and operations. That's when you start unlocking game-changing growth. Strategic Strokes Consultancy #saturdaystimulus #integratedmarketing #customercentricity #consulting #peterdrucker

True customer-centricity goes beyond marketing tactics to an organization-wide, empathetic mindset that aligns all operations with evolving customer needs and realities.   That's how you uncover disruptive opportunities and sustain relevance.   Read the detailed post below on the marketing lessons to be learned from this mindful Peter Drucker’s quote and do let me know your thoughts.   Have a fantastic weekend. #marketing101 #strategicstrokes #consulting 

The only thing silos are good for, it to store materials like grains inside them. In organizations, the invisible silos you often hear about only have a negative impact. It makes for a bad customer experiences, poor lead handling and ultimately tons of missed opportunities. If you have these silos in your organization, it's time to start breaking them down. Find out how in our new blog post: https://hubs.la/Q02tr5NT0 #BreakDownSilos #CompanyGrowth #Smarketing

Marketing requires tenuous attention with many moving pieces of information for decision making. What is the most important part of marketing D2C? Meaning what is the secret sauce for reaching consumers? Is it personalization? Multiple touch points? Repeatable consistent messaging? It can be frustrating at best, yet overcoming challenges is easier if you create a playbook and stick to it.  According to Fern Lee, CEO of THOR Associates, the most important part of marketing Direct to Consumer is the use of multi-channel marketing and attribution. It is about being authentic and having the consumer educated and engaged. On top of all this, senior leaders need experience and confidence. Decisions need to be made collaboratively. Not in silos. Internal and External Stakeholders need to all be on the same page. Group decision-making collectively lead to a shared understanding. The last thing anyone wants is for chaos and confrontation. One of Fred Flintstone's most memorable quotes is "Yabba-Dabba-Do!"….a catchphrase known to project happiness and excitement. In marketing, we want our consumers to feel this every time regardless of how frantic the experience as a marketer was to create that success. #wilmaflintstone #yabbadabbado #consumerengagement #marketingd2c  

Marketing requires tenuous attention with many moving pieces of information for decision making. What is the most important part of marketing D2C? Meaning what is the secret sauce for reaching consumers? Is it personalization? Multiple touch points? Repeatable consistent messaging? It can be frustrating at best, yet overcoming challenges is easier if you create a playbook and stick to it.  According to Fern Lee, CEO of THOR Associates, the most important part of marketing Direct to Consumer is the use of multi-channel marketing and attribution. It is about being authentic and having the consumer educated and engaged. On top of all this, senior leaders need experience and confidence. Decisions need to be made collaboratively. Not in silos. Internal and External Stakeholders need to all be on the same page. Group decision-making collectively lead to a shared understanding. The last thing anyone wants is for chaos and confrontation. One of Fred Flintstone's most memorable quotes is "Yabba-Dabba-Do!"….a catchphrase known to project happiness and excitement. In marketing, we want our consumers to feel this every time regardless of how frantic the experience as a marketer was to create that success. #wilmaflintstone #yabbadabbado #consumerengagement #marketingd2c

As marketing evolves into a true growth engine, you've likely experienced how the role of CMO is shifting. This Fast Company article highlights how marketing leadership is being redefined by today’s complex landscape—embracing #digital, #data, and #AI initiatives, and adopting B2C strategies within B2B spaces. Marketing teams are pivoting to drive strategic impact. But to see meaningful results, they need the right strategy and support. At Contrast Marketing, we help embrace these changes to gain a competitive edge. Ready to empower your team for stronger growth? Let’s connect! #CMO #MarketingTransformation #StrategicMarketing #B2B #Growth

Excited to share insights on the dynamic collaboration between product marketers and the marketing team across the customer journey! In today's competitive landscape, it's crucial for product marketers and the marketing team to join forces: 🔍 Awareness:Together, we craft compelling messaging and content to capture attention and elevate brand visibility in crowded markets. 🎯 Lead Generation: By aligning strategies and sharing insights, we attract and nurture leads, filling the sales pipeline with qualified prospects. 🤝 Conversion: Through cohesive messaging and seamless experiences, we support the conversion process, guiding prospects through their decision-making journey. 💖 Loyalty:Beyond the sale, our collaboration ensures that customers feel supported and engaged, fostering loyalty through personalized communication and exceptional experiences. When product marketers and the marketing team unite efforts, we create a powerful synergy that drives brand awareness, generates leads, nurtures conversions, and fosters long-term loyalty. Let's continue to collaborate and deliver exceptional experiences together! #ProductMarketing #MarketingCollaboration #CustomerJourney #BrandLoyalty #APMM

Do you need help expanding into a new market segment? Here's how we helped a SaaS company develop a strategic marketing plan to expand its customer base to reach both enterprise and mid-market customers. #saas #mrx #b2bmarketing #b2bsales

There are several reasons why go-to-market (GTM) strategies fail, but here are some common factors: Lack of Market Understanding: Sometimes, GTM strategies fail because companies don't fully understand their target market or their customers' needs. If you're not addressing a genuine problem or providing value, your product and hence your strategy might miss the mark. Poor Product-Market Fit: If there's a disconnect between what your product offers and what the market demands, your GTM strategy might struggle. It's crucial to ensure that your product aligns well with the needs and preferences of your target audience. Ineffective Planning and Execution: Even with a great product, a poorly executed GTM plan can lead to failure. This could involve issues like inadequate marketing efforts, weak sales strategies, or an unclear distribution plan. Competitive Landscape: Ignoring or underestimating competitors can lead to GTM failure. Failing to differentiate your product from others in the market can result in poor adoption or market penetration. Misaligned Messaging or Positioning: If your messaging doesn't resonate with your audience or if your product's positioning isn't clear, potential customers might not understand the value your product offers. Resource Allocation Issues: Sometimes, companies don’t allocate enough resources (financial, human, or time) to execute their GTM strategies effectively. This can hinder the implementation and success of the plan. Lack of Adaptability: Markets are dynamic, and GTM strategies need to evolve accordingly. Failure to adapt to changing market conditions, customer preferences, or emerging trends can lead to obsolescence. Poor Customer Experience: Neglecting the customer experience can lead to GTM failure. If customers aren’t satisfied with the product, service, or support, it can result in negative word-of-mouth and hinder growth. Successful GTM strategies often involve a deep understanding of the market, a strong product-market fit, effective execution, continuous adaptation, and a focus on delivering value to customers. #marketing #productmarketing #marketingstrategy #digitalmarketing #GTM #customermarketing #customerexperience