"My first suggestion would be to listen to the data, listen to the customers and I think that will open up and unlock a lot of missed opportunities." In today's episode of Kantar's Future Proof podcast, Dow Jones Global Chief Revenue Officer Josh Stinchcomb sat down with host Jane Ostler to discuss the dynamics at play in media. With brand safety and ROI top of mind for every CMO, Josh argues for a data-led approach to media planning, calling on marketers to invest in trusted news platforms and practice caution with their blocklists. Listen here: https://lnkd.in/ejrngt8v
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This month, we are celebrating 10-year policyholder Active USA, Inc! 🎊👕 Swipe to learn about Active USA’s growth over the years, and stay tuned as we continue to celebrate our long-term policyholders! Learn more about how we support customer growth by listening to our award-winning podcast, Wheel of Risk: https://ow.ly/4KE650QRGR3
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Executive Chairman at NewsBites Finance
2moIndeed, yes. News Platforms covering the whole spread of likely information requirements are vital to include in media planning and in such trusted news platforms as yours. With AI search help, breadth of information availability can only have a positive impact on ROI, especially as payment for the information provided arises from customer readership.