Join us at the Downeast Marketplace Pop-Up Shop Event! Featuring Utah brands Thread®, Salt by Sabrina, &Collar, Shine Cosmetics, Freshly Picked, Inc., Gimme Beauty, Pillow Cube, Dry Peaks, Onda, Lander, Moxyo.
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JCPenney just launched a wild marketing stunt that might make you want to bedazzle your perfume bottle like it’s 2005! For a limited time, select stores are offering customers the chance to personalize fragrance purchases with free engraving or bedazzling. Yep, you heard that right—glittery, shiny, sparkly perfume bottles are back in style. This event coincides with the DKNY 24/7 fragrance launch, and it's all about adding that personal touch to your scent game. And cannabis dispensaries, it’s time to take notes. Here's what you can learn from JCPenney's marketing playbook: Make it personal: Just like JCPenney is adding a unique touch to fragrance bottles, think about offering your customers custom experiences—personalized packaging, strain recommendations, or even custom-rolled pre-rolls for special occasions. Exclusive events: Limited-time events build hype and drive traffic. Consider hosting exclusive gatherings—like a “Green Friday” with special deals or a “Cannabis Tasting” event where customers can try new products. Think outside the box: Highlight what makes your dispensary different. Whether it’s rare strains, limited-time offers, or exclusive partnerships, give your customers a reason to choose you over the competition. And HighRewards can help turbocharge your cannabis business, too. Our one-of-a-kind marketplace drives customer engagement and loyalty without any upfront cost or heavy discounts. Think of it as your secret weapon to get more customers in the door and keep them coming back. #cannabismarketing #retailinnovation #dispensarygrowth #highrewardsapp #customerengagement
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Creator-led brands are leading the next wave of $1B+ consumer brands like Feastables and Skims. Want to learn how? Come join us tomorrow (Thursday) at VidCon at 10:45a. I'll be joined by an amazing panel -- Jacquelyn Kalić, Saurabh Shah, Jon Leland, and Lauren Schnipper as we dive into these trends (and how to get started!) Whether you want to sell hot sauces, candies, apparel, digital subscriptions, or more, we're here to discuss how to grow your brand from $0-$10M, $10-$100M, and eventually $100M-$1B. And how creators-led brands are at the forefront of driving this success.
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🎯 Visionary Sales & Marketing Leader | Over a Decade of High-Impact Experience | Data-Driven Strategist 🎯
I will be attending the Quirk's Media New York show starting TOMORROW, 7/17-7/18, with my Highlight teammates: Carly Shira, Nathan Curtis, Calista Corley, and Karina Peréz Carlson. Engaging with our current and prospective customers, hearing their feedback, and finding new ways to meet their needs is always a #highlight. Stop by booth 428 to connect with our team and discover our latest innovations! Make sure to attend our session: “Unleashing private-label potential with agile, authentic product insights”. With headlines like: “Why private-label brands are having their moment”, “Private label keeps setting records in 2023”, “Double-digit growth of private label continues”, “How private-label merchandise is reshaping retail” it’s clear that private-label merchandise is reshaping retail. Thoughtfully-created private labels can enhance a retailer’s equity, credibility, and long-term loyalty. Highlight CRO, Calista Corley, and Mandy Daneman, Director of Owned Brand and Product Insights at Target, are going to dive into a case study on the impact of private label innovation on retailers' relationships with consumers. #QuirksNY #PrivateLabel #MarketResearch #TeamHighlight #CustomerEngagement
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Digital & Marketing Advisor I Brand doctor | Founder/Chief Thinker: AI 3.60 Impact Solutions I 30+ years cross-sector experience l FMCG, Retail, Ecommerce, Hospitality, Healthcare, IT, B2B & more I I help brands grow
From one-fourth moisturizing cream to real beauty to mothermonials and a few other promises and platforms along the way. It helps when your advertising no longer needs to sell your product. This time though Dove has used something that doesn't cue beauty though. Do you like it? What do the mothers and daughters reading this feel? Something tells me that the mothermonials that Dove will showcase will actually be odes to the beauty of their daughters. Beauty beyond the surface, much like real beauty. Old wine, new bottle? New brand head, new agency or just fatigue from the earlier campaign? What do you think?
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Experience the culmination of creativity with our top-of-the-line chocolate video box, redefining the art of chocolate gifting. Head to our website blog page, and indulge your sweet tooth and discover the journey behind this exquisite creation in our latest blog post! #chocolatelovers #chocolatier #chocolate #highendclients #luxury #exquisite #premium #presentation #marketing #networking #videomarketing #digitalmailmarketing #digitalmarketing
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Did you miss last month's webinar? With the stress of EOFY, more of you than usual have reached out asking for the recording, so we thought we'd post it again here. Catch up on the "How to avoid brand commoditization" session here 👇 PS. Don't forget to save your seat for the next webinar in August! (registration link on our website) #shopperinsights #australianretail #nzgrocery #grocerytrends
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Countdown to the New Year! 🎉 Time is ticking, but our deals are still hot! Visit yorkn.com and yorkn.ca now for an array of fantastic promotional products that'll skyrocket your brand visibility and leave a lasting impression. Don't miss out on ending the year on a high note - shop today! #NewYearDeals # PromotionalProducts #BrandVisibility"
Countdown to the New Year!
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This is interesting. A space between 'super' and 'dry' and the lack of it in 'superdry' is what holds key here it seems. How significant is a 'space' vis-a-vis customer perception and brand positioning? Answers to follow. #trademarks #intellectualpropertyrights #intellectualpropertylaw https://lnkd.in/gV3HqvT8
Superdry reportedly sues Man City over ‘confusing’ training kit sponsor
independent.co.uk
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Tick-tock! The countdown to #MJUnpacked is on! Will you be attending? Will you be showcasing? Do you want to? Yeah — you do! DM me for details on how I can assist you (did someone say discount code?) or your company/concept today! ... Imagine a space where your brand shines without the confines of a traditional booth, where setup's a breeze, and you're free to roam. Think visual storytelling, dynamic merchandising, and the power to tell your unique story—whether you're a women-owned trailblazer, a Colorado OG pioneer, about to make a splash in NJ, or already dominating as an MSB from coast to coast. With us, you're not just setting up a stand; you're creating an online profile pre-event to drum up buzz, scheduling appointments with top decision-makers, and tapping into lead gen with the ease of a smartphone scan. Our audience? Exceptionally curated, filled with industry leaders eager to connect. And let's not forget The Lab, our new focus area, bridging the gap between academia's cutting-edge research and commercial innovation—right in NJ's robust research hub. We know ROI matters; we've only upped our game since our first event. With more momentum, refined qualifications, and an unfaltering promise, we're not just another event but a catalyst for your growth. #MJUnpacked #CannabisIndustry #BusinessGrowth #Innovation #cannabisbrands #cannabisretailers #cannabisinvestors #mjuac24
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