Today marks 105 years since my dad, Mace Levin, was born. My dad has been gone for 15+ years, but his key biz messages still live with me every day. I have been lucky enough to have met and worked with many top tech and retail CEOs; my dad was clearly the most important person in my career and the finest human being that I have ever known.
Six key principles of #MaceLevin:
#1 - Always wear the shoes of your customers (and your team)! This is clear, in terms of making sure that you are satisfying their needs and not yours. Treat your customers and fellow team members well, period.
#2 - Go where the market is going and not where it has been! Back in the late 1970s, my dad tasked me with getting our stores (#MaceElectronics) authorized by Apple to carry their computer products. We were selling Atari, TI and Commodore computers; Dad saw that the PC revolution was coming and we needed to be part of it.
#3 - Do your part in the community! Back in 1960, one year after he started his own business, Dad agreed to chair the United Way campaign in Erie, PA (our hometown). This was with four sons under the age of ten at home, a new business that required lots of time and a myriad of other community volunteer efforts. Though I think that my mom deserves half the credit on this one, having to take care of the four boys!
#4 - Think outside the box (and learn from others)! My dad was never afraid to learn from other people on ways to improve the business (and was always willing to share his thoughts with others). A rep suggested that he do a big off-site event to drive revenue and awareness; out of this the #MaceSpectacular was born, an event at the Erie County Fieldhouse that attracted thousands of customers and drove huge revenue gains for the company. And many of Dad's fellow Nationwide Group members came in to see it; I remember my parents hosting #BradAnderson from Best Buy at their home during one of the events. And from this, Nationwide's #PrimeTime emerged, as the late "Lee Guttman tasked me (along with #GershonGuttman, who handled the event logistics) to make it happen. And in some ways, our #TechConnectLIVE event today is derived from it.
#5 - Do what is right, even if it is not popular! My dad lived his entire life this way. He marched for civil rights in Erie in the 1960s and worked with his commercial sound vendors to supply products to protestors in the South. He published ads in the paper against the war in Vietnam; not a popular position at the time, nor one good for business ... but in his mind, the right thing to do!
#6 - Family comes first, always!!! The only time my dad yelled at me in the more than a decade that we worked together was when I told my mom (she was helping out in the store) that I was too busy to run across the street to get her some chocolates. My dad let me have it ... and he was right! Family always comes first.
I could go on and on about his lessons, but I will stop there. Thanks Dad!!!
Michelle Williams Dylan J. Vaccarella Jade L. Courtney Zaccardi Keyann’a L. Watkins Nikki Shah Sarah Lambert Gregory Fanelli Samuel Sokeye, MSE. CSM Paulina Rucci Paishants DePalma Sophia Wiegand Nicholas Cartwright-Atkins Anthony Micciche Alexander Darling Brian Fisher Jahmara Smith Chris Howard Chris Adams Billy Boyer Susan Coffey Cody Nichols, MBA Olivia Alberto