DPOrganizer’s Post

Yesterday, Google announced it was abandoning its plans to deprecate third-party cookies. However, upon closer inspection, this news may accelerate their demise. The reality is that data privacy remains a top priority for all industry players, and the regulatory landscape will continue to evolve. For forward-thinking organizations, nothing will change. As InfoSum’s Devon DeBlasio explains, marketers will continue to adopt privacy-centric solutions, such as data clean rooms, that empower them to utilize first-party data while ensuring consumer privacy: “The forced focus on first-party data has created a new horizon for data-driven marketing that hinges on fast, accurate, and transparent insights. Data clean rooms are, and should be, ID-agnostic, providing unwavering control over how data is used—or not used—to drive results.” Learn more about what the announcement means for marketers in our blog: https://hubs.la/Q02HDhcN0 #InfoSum #DataCollaboration #DataPrivacy #FirstPartyData

Cookies - no cookies - cookies Privacy is the name of the game here folks. If I had to pinpoint one benefit from all this cookie talk is that it accelerated the importance as well as the risk of first party data. First party data has always been here, don’t get me wrong, but the fear over cookies helped us see just how careless we were being with actual customer PII. No oversite, no visibility, no control over how - when - and where customer data is used. Data clean room and collaboration technology like InfoSum was and is the answer to privacy concerns for any business leveraging data (i.e. every business). The beneficial side effect of secure data collaboration, however, has been the lift in performance, precision, and predictability that business have seen as a result of leveraging customer data in lieu of third party cookies. Cookie or no cookie - stop sharing your customer’s data - stop putting your business reputation at risk - stop giving away your competitive advantage!

Want to maintain user #privacy while optimizing ad performance? Explore innovative privacy-preserving solutions, such as Enhanced Conversions (EC), Consent Mode (CoMo), and Server-Side Tagging (sGTM) in this blog post from Merkle:

Want to maintain user #privacy while optimizing ad performance? Explore innovative privacy-preserving solutions, such as Enhanced Conversions (EC), Consent Mode (CoMo), and Server-Side Tagging (sGTM) in this blog post from Merkle:

Want to maintain user #privacy while optimizing ad performance? Explore innovative privacy-preserving solutions, such as Enhanced Conversions (EC), Consent Mode (CoMo), and Server-Side Tagging (sGTM) in this blog post from Merkle:

Want to maintain user #privacy while optimizing ad performance? Explore innovative privacy-preserving solutions, such as Enhanced Conversions (EC), Consent Mode (CoMo), and Server-Side Tagging (sGTM) in this blog post from Merkle:

The current cookie consent management model is broken and soon cookies as we know them will cease to exist. We're proposing a new approach - one that tailors the process of seeking, obtaining and managing user consent by considering the rich, dynamic context in which users operate. Our new whitepaper, Context-Aware Consent Management in a Post Cookie World, provides a fresh perspective that hopes to strike a balance between ease of use for businesses and respect for consumer privacy. We believe that the idea of Context-Aware Consent represents a transformative solution that will create user-centric experiences while promoting data privacy and compliance and providing strategic advantages to businesses that implement it. I spent a large portion of December last year working on the idea behind this whitepaper and I genuinely think it could be huge. What do you think? #dataprivacyday #cookielessfuture #consentmanagement #compliance #dataprivacy #contextawareconsentmanagement #contextaware

Want to maintain user #privacy while optimizing ad performance? Explore innovative privacy-preserving solutions, such as Enhanced Conversions (EC), Consent Mode (CoMo), and Server-Side Tagging (sGTM) in this blog post from Merkle:

One and a half months into Google Consent Mode V2! Discover how your business can leverage this update for better data handling and user trust. 📈 Learn more: https://hubs.li/Q02mG4-Z0 #Compliance #GoogleUpdate #consentmode

🔒 𝐏𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐳𝐞 𝐏𝐫𝐢𝐯𝐚𝐜𝐲: 𝐖𝐡𝐲 𝐂𝐨𝐨𝐤𝐢𝐞 𝐂𝐨𝐧𝐬𝐞𝐧𝐭 𝐌𝐚𝐭𝐭𝐞𝐫𝐬 🔒 In today's digital landscape, cookie consent isn't just a legal requirement it's a fundamental aspect of user trust and transparency. With updates like Google Consent Mode v2, ensuring compliance is essential. 🌐  𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐜𝐞: - Builds trust with users by respecting their privacy choices. - Maintains compliance with evolving privacy regulations. 💼 𝐇𝐨𝐰 𝐈 𝐂𝐚𝐧 𝐇𝐞𝐥𝐩: - Specialize in seamless cookie consent setup for websites. - Ensure compliance while preserving user experience. - Implement Google Consent Mode v2 for enhanced control over user data. Would you be ready to prioritize privacy on your website? Let's talk to you about how my service can help you. Reach out today! 👉Apply to work with me → https://lnkd.in/gWX_DQG3 #PrivacyMatters #CookieConsent #GoogleConsentMode #Compliance #UserTrust #OnlinePrivacy #CallToAction