Dr. Oetker’s Post

We're thrilled to announce the launch of our TU-NAH Cans at BUDNI Handels- und Service GmbH & Co. KG! 🚀 As a drugstore known for catering to conscious consumers, it's the perfect #retail partner for BettaF!sh. So this marks the beginning of an exciting test phase, and we're eager to see how our TU-NAH Cans resonate with BUDNI Handels- und Service GmbH & Co. KG fans. Honestly, launching a new product is never easy, especially when it comes to boosting sales right from the start. But we're up for the challenge! Here's how we're trying to make some waves: 🗞️ In the first week, BUDNI Handels- und Service GmbH & Co. KG is rolling out a special promotional leaflet to spread the word. 📱We’re teaming up with the local food guides, leveraging BUDNI Handels- und Service GmbH & Co. KG's Hamburg roots to connect with the community. 🔥 And of course, we’re pushing the news on socials to amplify our reach and drive awareness. (Worst case, we go to all stores and buy the cans ourselves. 😉) Want to make waves with us? Go buy yourself a TU-NAH Can at budni. 🛒 #foodtech #food #sustainability #commerce

One of the best nonfood business models out there. Blending assortment with once-off weekly specials towards an agile, flexible and different offering in each and every store. Almost exclusively offline!!! #strategy #retail #supermarkets #disruptiveinnovation #businessmodels #platforms

Anheuser-Busch InBev is trying to magic away the lingering controversy surrounding Bud Light. After being dragged into the culture wars last year, following a tie-up with transgender influencer and actor Dylan Mulvaney, it is betting on a star studded Super Bowl ad to revive the beer. It features a new character, the Bud Light Genie, who grants drinkers' wishes. But it will take more than the expense and razzmatazz of the Super Bowl, and a little wizardry, to win back customers who have deserted the beer. While it remains the US's biggest beer by volume, it has lost the top slot by the value of sales to Modelo Especial, after sales fell 20.4% last year, according to NielsenIQ data provided by BUMP Williams Consulting. When it comes to customer perception, Bud Light has recovered from the lows of last year, but it is still not yet back to the levels before the backlash, particularly among men, according to YouGov BrandIndex. AB InBev and its investors will be hoping the Bud Light Genie can grant their wish too: that marketing initiatives like the Super Bowl ad can reinvigorate what is a still hugely important brand. https://lnkd.in/g87vvZid

5* What did you enjoy? Everything! Tea is amazing, the team were brilliant - super interesting and fun time What can we do better? Nothing. Feedback like that after our event with Meg, Benjamin and the rest of the BREWlliant Bird & Blend Tea Co. event with Fountain Partnership fills my heart with joy! Thank you! 🤗 ☕ 🎉 Our next event for brands is with KETTLE Chips, part of Valeo Foods Group in February. We're selling out fast, with ace brands on the list as guests. We'll be talking about: Communication of quality: Communicating the quality of a product can be challenging. Find effective ways to convey the value proposition to potential customers. Overpromising: Striking the balance between highlighting product features and benefits without making unrealistic claims! Competitive positioning: In highly competitive markets, it can be tough to differentiate a product based on quality alone. Identify and communicate unique selling points that sets the brand apart from competitors. Come and join us! Potato pictured for reference...

💡🔜💰 Excited to be one of the speakers at the webinar of Svensk Dagligvaruhandel on the 31st of January! 🙌 I will provide the latest NielsenIQ insights on private label in Sweden. 🇸🇪 I hope you can join! 👇 #DataForInsights #LifeAtNIQ #NIQinsights #DataLovers

Really enjoyed the juxtaposition of perspectives on people, product strategy (Esther (ET) Franklin) and client partnership (David Arcifa) and what those difficulties or priorities look like at different layers of the business. Ultimately comes down to the resources at hand that allow us to do our jobs, whether that it’s human resources, tech enablement, or appropriate approvals and funding. #FOMG24 #advertising #marketing

For all $ort$ of rea$on$, this has been well-covered, everywhere. You know my thoughts! Just so you also know, Willian Grant and Sons are competing against THEMSELVES, in multiple markets but STILL manage to make annual, $half-billion profits. When are we having a Scotch Whisky Tourism Strategy and Budget, for Scotland? The Scotch Whisky Players are embarrassingly LOADED! It's completely ludicrous. Are we going to hear anything, from ANYONE about this? Or are we waiting ANOTHER 200 years, to see if Scotch Sales will drop and if Trickle-Down-Economics will ever work, for Scotch Whisky and Dufftown? #ScotchWhiskyTruths #ScotchWhiskyAssociation

Speaking up is crucial, especially when we can support the automotive industry with our experiences and lessons learned. ☝ Just attended the quality round table meeting hosted by MAJOS and Trigo and it was a nice experience! Getting a chance to speak up in the first round with Eszter Szatmári-Jászi, Zoltan Szabo, and Attila Szalai was a privilege. It was great to see everyone's active participation and to discuss topics with such impact for the industry.  Besides the main subject, we also touched on future AI solutions, new industry trends, and working with young generations. It's exciting that how these experiences can benefit all of us. I can hardly wait for the next round and the upcoming topics we'll cover. Sharing thoughts with fellow professionals is key to continuous growth and development, and this meeting has shown me just that! 👍 #ContinentalHungary #ContinentalBudapest #quality #roundtable #networking #professionaldevelopment #knowledgeexchange, 

Discounters are changing their strategies. Where are the commercial shifts non food vs food vs fresh ranges? How does the laser-sharp re-focus on staff productivity materialize on the shop floor? How have promotional mechanics and second placements shifted? And what does this mean for suppliers? I am looking forward to discussing these topics and other current developments at leading European discounters on 18th June at the Retail Trends 2024 conference in Warsaw. Join me for a deep-dive in Central European grocery trends. #retail #lidl #aldi #penny #biedronka