Alexis Gonzalez’s Post

At Atomic we keep expanding the reach of automated direct deposit through world class partners like Frost Bank. Our focus on helping FIs build primary banking relationships with their consumers has made this piece of primacy even easier. We are looking forward to launching even more products that allow financial institutions to build deeper, more valuable relationships with their customers/members over the coming weeks and months! #paymentswitching #fintech #payrollconnectivity #directdeposit

One of the most critical things that many banks around the world overlook is customer engagement, which is why they often fail to become the primary banking app, or the app of choice. Banking customers today have tens of empty shell of a bank account, they simply activate and forget these ghost accounts. Why does this happen? There’s no push during key moments of their customer journey: → Activating their first card, whether virtually or ideally with Apple Pay → Making their first transactions or payments → Motivating them to invite friends Consider how you can make customers feel special while nudging them to experience the results of the hard work you put into your bank and services. You need to have a philosophy that ensures customers are properly activated.

Exciting news coming out of Atomic today as we announce our latest partnership with Frost! Check out the article & let me know if you’d like to learn how Atomic could help your financial institution!

Consumers became less pleased in the last year with how online-only banks handled their complaints. Javelin's Dylan Lerner says that while drops in sentiment can imply that banks aren't serving clients as well as they had been, certain wrinkles in gauging customer satisfaction can complicate findings. Factors like inflation, being an election year, and rising consumer expectations can lead to general customer dissatisfaction. Read more in American Banker: https://lnkd.in/eca9dzFC

💳 Debit cards remain the top choice for most consumers, outperforming the rapidly growing digital wallets in both utilization and satisfaction, according to J.D. Power. What is driving this preference? Are we on the verge of a major shift, or will debit cards hold their ground? Learn more from the Banking and Payments Intelligence Report May 2024:

Understanding Declined Payments: A Guide for Merchants  As a business owner, you know that a smooth payment process is key to customer satisfaction. However, occasionally a card payment may be declined, and understanding the common reasons can help you provide better support to your customers. Here are the primary reasons a card payment could be declined: 💰 Insufficient Funds: The most frequent cause, where the customer's account doesn't have enough money to cover the purchase. 📆 Expired Card: Each card has an expiration date, and transactions will fail if the date has passed. 😣 Incorrect Details: A mistyped card number, expiry date, or CVV can cause a decline. ❌ Blocked Transactions: Sometimes banks block certain transactions based on their security protocols or spending patterns. ➡️ Card Limits: Cards often have spending limits, and exceeding these can trigger a decline. 🖥️ Technical Issues: Occasionally, issues with the bank's or merchant's processing systems can lead to a decline. At The Payments Market, transparency is at our core. We help you navigate such complexities with clarity, ensuring you have the systems in place to minimise disruptions and keep your transactions secure. Partner with us to provide a seamless payment experience for your customers. #CardPaymentDeclined #BusinessSupport #PaymentProcessing #ThePaymentsMarket #SecureTransactions #UKPaymentsMarket #ThePaymentsMarket #PaymentProviderComparison #SmallBusinessPayments #POScomparison #SecureOnlinePayments #SupportingSmallBusinesses #FastApplicationProcess #BusinessPaymentSolutions #SecurePOS #SmallBizSupport #SmallBusinessOwner #SmallBusinessLove #SmallBusinessAdvice #SmallBusinessGrowth #SmallBusinessMatters #PaymentProvider #PaymentProviders #PaymentsHero #PointofSalesSystem #PointOfSalesSystem #PointOfSalesSoftware

Excited to share insights from Sarah Martin on the challenges banks face in customer acquisition and retention. As Sarah highlights, while acquiring new customers is crucial, silent churn poses a significant threat. By embracing mobile-first engagement strategies, banks can enhance customer satisfaction and loyalty, ultimately fostering sustainable growth. #Banking #CustomerRetention #MobileEngagement

When established bank customers say they’re satisfied, that doesn’t necessarily mean the relationship is robust and growing. To win a larger share of customers’ financial business, banks must increase engagement. Nevertheless, when banks attempt to climb to full engagement, they’re cannibalizing their customer satisfaction most of the time. #engagement #growth #transformation

Americans increasingly want to interact with their banks both face-to-face and digitally, but they dislike generic communications. Not all banks offer personalized guidance and advice. However, those that do achieve higher customer satisfaction scores. A 2024 U.S. Retail Banking Advice Satisfaction Study revealed that while many customers seek financial advice, only 42% remember receiving it, indicating much of it is too generic. When customers do receive meaningful advice, 76% act on it. There are two stages of customer interaction: "Guidance," which helps customers use the bank’s services, and "Advice," which is more specific and personalized. Today's banking customer needs both, tailored to their financial literacy, health, age, and gender. #bankingindustry #fintech #economy https://lnkd.in/gp-XqJvX

🫢 Did you know that over 50% of consumers switch to a competitor after a single bad experience? If you're in the community banking sector, it's time to step up your customer experience game! 👥 Here are three essential tips for enhancing your community bank's customer experience: 1️⃣ Collect customer feedback regularly to understand their needs and preferences 2️⃣ Analyze customer behavior data to spot trends and areas of improvement 3️⃣ Ensure your marketing promises align with what you can actually deliver Want to give your customers an experience they won't forget? Check out our full blog post for more insights and tips 👉 https://lnkd.in/deV8r2xn #CustomerExperience #CommunityBanks #Banking #Retention #CustomerSatisfaction