Dr. Michael Schwekutsch’s Post

View profile for Dr. Michael Schwekutsch

Senior Vice President Engineering @ Archer

The more the merrier. BYD set a new sales record for June, for Q2 and for the first half of the year. We already have strong indication that Tesla sales will be down. The question is just: Did BYD grow BEV sales enough to beat the struggling Tesla sales? We will know tomorrow (if Tesla follows the usual pattern of disclosing quarterly sales on the second day of the next month). But what are the reasons for the very different recent developments of the 2 EV juggernauts? Here is my list: -BYD is lowering prices as agressively as Tesla, but maintaining their profit margins. - BYD has a way wider offering. Various models for almost every taste and life situation. - BYD is way more vertically integrated. They even have their own lithium mines. This will be a big advantage in the long run. And this is the reason why those „employees per car sold“ comparisons are totally bogus. What do you think? Please leave a comment below….

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Yannick Roux

VP of Manufacturing Planning

8mo

How is Archer doing Dr. Michael Schwekutsch ?

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I'm not buying and electric car (battery baby) until the price goes down 50%

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JACK WEN

CEO at HANSMART and ZUKUNFT LAB

9mo

I agree with you. BYD' scale makes them can take the control of margin like Tesla did.

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Gregor Specht

Business Transformation & Supply Chain Excellence | efficient, digital, sustainable | AI-supported process optimization | SMEs & Automotive | Lean, Purchasing & Digitalization | M.Sc. | Southeast Asia Focus

9mo

Warren Buffet agains Elon Musk :)

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Fan He

AI-Driven, Resilient, Agile problem solver || USC Marshall MS-GSCM

9mo

May I express my idea here? Fascinating post about the EV landscape! BYD's sales surge is impressive, and it'll be interesting to see if it outpaces Tesla's potential drop. Looking at the bigger picture, their go-to-market strategies are like yin and yang. Tesla's focus on premium luxury initially created a desire for EVs, while BYD swooped in with affordable options. Now, as the market matures, they might both expand their reach – Tesla downwards and BYD upwards. While BYD's vertical integration is a potential advantage, efficient supply chain management across all stages is key. Tesla's focus on understanding customer demand can also be valuable for optimizing production. It'll be exciting to see how these giants adapt their strategies as the EV race continues!

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