Superintendent | Socio-Technical Systems Integration Enthusiast | International Educator | Kitesurfer
"If we're not on social media telling our story, then we're missing 85% of our target market. I guarantee somebody's telling a story, and it may not always be the best version." - Jerry Almendarez. A strong social media presence for schools and its leadership is essential for recruitment success. It is especially critical for international schools in challenging environments that have to counter negative news on a daily basis. My Deep Dive at AAIE's Global Leadership Conversation will provide international school leaders with practical tools to enhance their social media presence, give participants a platform to learn from each other's social media experiences, and dive into the latest research and best practices on our recruiting strategies and process. I am looking forward to the conversation. Below are a few quotes and resources that help bring this message across: "The view of a school from the inside, looking out, is much different than from the outside, looking in. We must tell our stories, and social media gives us that platform," Salome Thomas-EL, Ed.D. Whiteleather, M. (2022, October 25). "3 Reasons School and District Leaders Should Get on Social Media."educationweek.org https://lnkd.in/e-XdU6aT "One of the most effective ways you can recruit well is by leveraging your website and social media platforms to showcase your school's unique offerings and values." (Cook, J. & Rios, R. 2023). Cook, J., & Rios, R. (2023, February 22). "How to Use Your Website and Social Media to Attract Teachers and Staff." Tcea. https://lnkd.in/esX6RarE "If we're not on social media telling our story, then we're missing 85% of our target market. I guarantee somebody's telling a story, and it may not always be the best version." - Jerry Almendarez. Gribble, A. (2022, November 11). "What Happens When School Leaders Embrace Social Media?" #SocialSchool4EDU https://lnkd.in/eS9g4mvr
Superintendent | TED-Ed Innovative Educator |Futurist | Educational Leadership
8moBig thanks for highlighting how crucial social media is for our schools. It's a wake-up call that if we don't step up, others might fill in the blanks with less positive narratives. Your plan to dive deep into this at the AAIE's Global Leadership Conversation is exciting. Sharing tools, experiences, and the latest in recruitment strategies is exactly what we need to boost our social media game. Your initiative helps give a nudge to educational leaders everywhere to step into the social media space more confidently and creatively. Thanks for the shoutout and leading the charge that shows the importance of getting our stories out there.