What happened last week? Apple Intelligence – the dawn of a new AI era? Despite all the recent announcement, so far, no one outside of Apple has used Apple Intelligence yet - it will not launch until fall 2024 and even then it won’t work on 90+% of the installed iphone base. However, Apple is very focused on personal context and privacy. Imagine you could ask Siri “how long will it take to drive my kid to the sport center the trainer mentioned the other day?” The secure, private index of your activities and content is on your device (iphone), tracking apps and being able to combine them to answer the question above. A cloud based LLM like ChatGPT has none of this context today, Google Search and Meta have bits only. In addition, Apple would have gen AI models run on power-efficient, individual devices paid by the users (not by the CAPEX budget of ChatGPT and the likes). Why it matters? At the minimum, this could lead to a new super cycle of iphone/device sales, at maximum it could shift the entire power dynamic in the gen AI world.
This will have a significant impact for sure! Love the new „SZ“ brand 😎
Founder & Managing Partner - ➤➤ Go-To-Market Strategy for growing businesses ➤➤ Sales/ Marketing Enablement Tools & Processes ➤➤ Sales/ Marketing Ops & Training ➤➤Advanced Data Analytics with Machine Learning/ AI
2moFrightening isn’t it?