Dr. Tracy L. Washington’s Post

I had typed and deleted a couple posts about how Tiger Woods and Nike going separate ways could fit into a Sports Business Class. The below from High Performance Podcast (Jake Humphrey & Damian Hughes) is a great summation and offers some good questions for a class to ponder at the end. Love the question of what other Brand deals have come close to this one? Add to it which have crashed and burned? How is success of these deals measured? Are deals like this even possible anymore or have brands and athletes become too dynamic for 27 years of stability? Definitely a class or two worth of business concepts, discussion, and scenario testing to work through. #sportsbusiness #sportsmanagement #sportsbusinesseducation Temple University's School of Sport, Tourism and Hospitality Management University of Oregon Lundquist College of Business Portland State University - School of Business Jesuit High School Portland Beaverton School District

#SportingBrandAmbassador The over 27yrs sponsorship, business contract and relationship between Tiger Woods and NIKE as their brand ambassador has come to an end.   Below are my humble learning's, from this incredible and unprecedented business transaction that defied the odds and the notion of ethics profit trade-offs.   #PersonalBrandValue At a business level, Tiger Woods is like a #CornerStoneBrand. These types of brands can self-reinvent, by starting a new growth curve and continues to argument % profit margins, long after the brand patency period has lapsed.   How would future success look like for NIKE Golf Division and Tiger Woods? It remains to be seen…Be that as it may, there are new entrants and fierce competition into Global Golf Sporting Market.   For me, there is a steep marine curve…to be learned in 2024 and beyond about #BrandEquity in the dawn of this new era for Golf Sporting Sponsorship Marketing.   #BrandEquity, #LifelongLearning, #CornerStoneBrands

Tiger Woods & Nike in numbers: 1996: Woods signs a five-year, $40 million contract with Nike at age 19, becoming the youngest Nike endorser at the time. 1997: Woods wins his first major championship, the Masters Tournament, solidifying his status as a global golf icon and propelling Nike to the top of golf apparel and equipment. 2001: Recognizing Woods' unparalleled dominance in golf, Nike signs him to a new 10-year contract worth a reported $100 million, making him the highest-paid athlete in the world at the time. 2006: Woods' partnership with Nike continues to flourish: he signs a seven-year contract worth an estimated $20-40 million a year, further solidifying his position as the face of the brand. 2013: At the height of his career, Woods signs another groundbreaking contract with Nike, worth an estimated more than $500 million, extending their partnership for another decade. 2016: Nike makes the strategic decision to exit the golf equipment business, ceasing production of golf clubs. However, Woods remains a Nike ambassador, continuing to wear Nike apparel and use Nike golf balls and shoes. 2024: After nearly 30 years of mutually beneficial partnership, Woods and Nike announce their amicable separation. The end of this era marks a milestone in golf history. ** Follow us (CuboPro B.V.) for trends and deals in the Sports&Finance industry! #sports #sportsbusiness #sportsbiz #linkedinsports

Sports Marketing, Beyond Celebrity Endorsements The recent parting of ways between Tiger Woods and Nike after over three decades, is more than just a headline in the sports marketing world. It highlights a larger change in marketing strategies with lessons for both B2C and B2B marketing. Nike's success in recent years has stemmed from its ability to tell a story that resonates with the everyday consumer, rather than just leveraging athlete endorsements. Campaigns like "Equality" Campaign & "Unlimited You" Campaign for the 2016 Olympics. Nike slowly shifted it's focus from the athlete experience to everyday customers. This storytelling approach, emphasizing relatability and inclusivity, has driven the viral success of their brand. For marketers, this shift offers an important lesson: the power of authentic & inclusive storytelling. Today's consumers are increasingly influenced by emotional and relational factors. For B2B marketers, this is also an opportunity to craft narratives that resonate deeply with their audience, focusing on human experiences and relationships, rather than just the functional aspects of their offerings. #b2bmarketing #storytellingforbusiness #nike #tigerwoods #digitalamarketing #sportsmarketing

When an influential figure like Tiger Woods leaves a longstanding successful partnership, it can introduce an element of risk and change for the company. Businesses need to have contingency and risk built into their #salesplanning process, they must also be dynamic, flexible and perform this planning cycle multiple times a year.   By doing this it allows sales organizations to adapt to such environment changes and mitigate potential negative impacts on their sales, organization, and market presence.   A recent industry report said, sales organizations that plan effectively, are at least three times more likely to regularly review strategic and long range issues. #salesplanning #salescompensation #icm

Reportedly we will be seeing a 4th Corteiz x Nike Air Max 95 colourway this year “Black/Tour Yellow”. Expected to release October 2024, retailing for $190 dollars. _ _ _ _ _ _ | #digital | #linkedinsports | #sportsbusiness | | #investment | #privateequity | #marketing | #branding | #strategy | #sportsmarketing | #sportsbiz | #sportsbusiness | #sportsmedia | #sportsbroadcasting | #sportsindustry | #sponsorship | #digitalmarketing | #brand| #influencermarketing | #advertising | #socialmedia | #marketingandadvertising | #brands | #sports | #pr | #sales | #basketball |#deloitte | #football

Tiger Woods was Nike Golf, and Nike Golf was Tiger. Here's why I think this has been the most phenomenal sports partnership since Jordan: - Nearly, 3 decades of partnership displayed. - Some moments marked history - 15 Majors he won wearing ‘Tiger Red’ on a Sunday and an infamous ‘ball drop’ at Augusta. - Nike generated Billions of sales and created some of the greatest commercials in TV history. - Woods has earned from Nike $500 million and built the brand 'Tiger Woods' through the partnership. - Nike continued loyalty to him through controversy and injuries. - Nike handled the announcement well. No corporate messaging. No hint at a bitter feud. - An emotive acknowledgement of how significant the partnership had been for both parties was sent out by Nike to their patrons. I believe the hallmark of any great partnership lies in its inherent mutual beneficiary for the two sides involved. And for years, Tiger x Nike delivered on this. It’s unlikely I will ever witness a golf partnership like this one again. But Nike will most likely make such a partnership happen again in the future, they seem to have a hang of athlete marketing like no one else does. Am I wrong? #Partnership #TigerWoodsxNike #Nike #Golf #Sports

Like it's hard? ⛳️ One of my all time favorite Nike campaigns and an OG example of what would have been killer social-first commerce- Tiger in 2007.👇 Why? - The simplicity of this game invited people of all levels and ages to try this at home with no friction to participate. (I remember doing this hundreds of times with my brother 😂) - It leads with the message of play and getting to successfully play is the carrot for all the hard work required behind this shot. - There is no doubt in my mind, had TikTok existed back then, we all would have been doing the ball tap challenge on social- with golf clubs and all sports yes, but also chefs and Panera Bread baguettes🥖, Dyson vacuums and dryer balls- I mean unlimited riffs on this.🏌️♀️ This partnership is such an incredible example of smart, aligned dealmaking and brand building between the personal brand of Tiger and the brand of sport in Nike. Incredible run. https://lnkd.in/g3cWmAGD #creatorcommerce #socialcommerce #brandbuilding #personalbrand #dealmaking #partnerships

Trying to break things, 1. A BTS to something we are playing with. In all our creative projects, we weave a narrative, creating a connection with the audience and our concepts, here we are fusing the attacking power of a lion with the adidas Predator 30 Elite FT FG and the top players that wear them. #adidas #predator #football #concepts #bts #aiart