Drake MacFarlane’s Post

I am thrilled to announce the completion of my Inside LVMH course, an incredible journey that has deepened my understanding of the luxury industry. It has been a privilege to learn from industry experts like Thierry Wasser and other experts who generously shared their insights and experiences. Thierry Wasser, Guerlain's chief perfumer, highlighted the importance of human connections and creativity in crafting exceptional fragrances. His approach to designing "La Petite Robe Noire," inspired by the "little black dress," involved carefully choosing ingredients like black cherry and licorice to embody the essence of "black." His passion for innovation and storytelling was truly inspiring. Through this course, I gained invaluable knowledge about creation & branding, as well as retail & customer experience. Exploring how innovation meets tradition in this dynamic industry has been both inspiring and transformative. A heartfelt thank you to LVMH for providing such an enriching platform for learning and growth. For anyone passionate about luxury and eager to delve deeper into its intricacies, I wholeheartedly recommend the Inside LVMH course. It is an opportunity not just to learn but to be inspired by the best in the business. #InsideLVMH #LuxuryManagement #LuxuryIndustry #Branding #Sustainability #CustomerExperience #Innovation #Omnichannel #SupplyChain #LearningJourney #ProfessionalGrowth #CreativityInLuxury #FutureOfLuxury #PassionForLuxury #Craftsmanship

LVMH Sales Grow 3% as Luxury Boom Stalls. Luxury conglomerate LVMH reported first-quarter sales up 3 percent on an organic basis, confirming fears that luxury demand would continue to sputter as slowing economic growth, high inflation, renewed demand for travel and experiences and customer fatigue with logo-heavy merchandise all take a toll on the sector. Brands and Categories The group’s key fashion and leather goods division grew 2 percent on an organic basis. Watches and jewellery sales fell 2 percent, less than one year after the reopening of Tiffany & Co’s “Landmark” flagship in New York. Wine and spirits was the worst-performing division, with sales falling 12 percent, while the group’s Selective Retailing unit offered the brightest spot: “Remarkable growth” at cosmetics chain Sephora drove the division up 11 percent even as duty-free retailer DFS continued to struggle, LVMH said. Perfume and cosmetics sales grew 7 percent. We see a turnaround in the global fashion market, as inflation continues to cool. #lvmh #dior #sephora #cosmetics #perfume #wine #spirits #fashionbusiness #luxuryfashion #luxuryproducts #fashion

The Brand Positioning Divide: Revenue vs. Number of Stores in Fashion & Luxury In the fashion and luxury industry, there’s a clear divide between high-end luxury brands and more accessible ones when it comes to store count and revenue. High-end brands such as Dior, Chanel, and Hermes show a steep, exponential growth curve, with revenue increasing dramatically as the number of stores expands. In contrast, more accessible brands like Uniqlo, Tommy Hilfiger, and Calvin Klein exhibit a more linear growth, where the relationship between store count and revenue is less steep. By analyzing data from over 100 fashion and luxury brands, our blogpost uncovers how brand positioning influences store strategy and sales performance. High-end luxury brands tend to maintain a more selective approach to store expansion, while accessible brands often focus on higher store volume to drive revenue. This insight reveals how different market segments approach growth and highlights key strategies for both brands and investors to consider. Dive deeper into these insights and explore how brands are shaping their strategies in the full analysis on our company blog https://lnkd.in/eGW5r7KY #LuxuryBrands #FashionIndustry #BrandStrategy #RetailAnalysis #RevenueGrowth #FashionInsights #fashion #jewelry

Just finished watching LVMH Q1 2024 Revenue presentation. Answering the question about e-commerce Jean-Jacques Guiony, group’s chief financial officer, mentioned that although online sales of Fashion & Leather goods divisions showed less growth, that was due to that LVMH have a healthy physical store channel. He also told, that it mostly has a function of showing the availability in store, so they don’t put a lot of stock online focusing on in-store sales. May I disagree that the main reason is connected to physical stores? That applies not only to CELINE 👀 #ecommerce #LuxuryFashion #luxury #LVMH #celine

LVMH’s success is deeply rooted in cultivating a culture of creativity, craftsmanship, and quality. These values have served LVMH the foundation to elevate the desirability of its brands. 👜 👠 💄 Read our initial insights here: https://lnkd.in/eEVt2_5B and our latest insights here: https://lnkd.in/eQaJ9NfA LVMH recently reported strong quarterly results. In fashion, industry experts had anticipated weakening sales trends at LVMH because of sales and profit warnings at luxury rivals Kering (owner of Gucci) and Burberry. We believe the issues at Kering and Burberry are more company-specific with signs of weakening brand desirability (i.e., Gucci’s brand aesthetic has become increasingly less appealing to the luxury consumer). Kering and Burberry remain turnaround stories in our view. This is not the case at premium luxury fashion brands like Hermès, Brunello Cucinelli, and LVMH’s stable of fashion brands. In beauty retail, industry experts had also expected a slow down at SEPHORA—which is part of LVMH's selective retailing division—because of U.S. competitor Ulta Beauty's warning of a “broad-based” slowdown across all categories in the U.S. beauty industry. However, LVMH does not currently see signs of a slowdown or in the coming quarters. In our view, Ulta Beauty is experiencing intensifying competition and market share losses to Sephora and other retailers. Sephora is performing remarkably well with a fast-growing store network and worldwide market share gains. #LVMH #LouisVuitton #Saviorfaire #Luxury

Next’s big step into luxury fashion with Seasons! 👜 👜 Next launches Seasons, a premium e-commerce platform. 🎯 Targeting UK’s underserved luxury market after Matches’ exit. 🛍️ Features brands like Marc Jacobs and Ganni. 📈 Strong demand from Reiss has shown high luxury interest. 👗 Talks with Kering and Richemont may bring more brands. 🌍 Expansion planned internationally by 2026. ~~~ ✍️Will Next’s Seasons reshape the premium fashion market? ♻️ Reshare if this resonates with you. 💌 Subscribe to MarketMaze for more insights. Link in bio. #Next #Seasons #LuxuryFashion #UKRetail #PremiumBrands

LVMH’s Full Year 2024 Results Point to Positive Trends with A Cautionary Chaser Luxury bellwether LVMH reported its full-year 2024 results after the close in Paris on January 27. The industry had a weak first nine months of the year, at least relative to the historic post-pandemic growth rates. Expectations were for a 1 percent decline in Q4 group sales year over year, which implied a decent bounce back after a 4.4 percent decline in Q3, but still in the wrong direction. What we got was something a bit better for Q4 and a much better story going into H1. Overall reported group sales were down 0.1 percent in Q4, with positive 1 percent organic growth. This still left LVMH with a roughly 2 percent decline for the full year, following annual growth rates of 44 percent, 23 percent, and 9 percent during 2021-23. But the key story from our way of looking through the prism is that this was a strong report. Fashion and leather goods (48 percent of group revenue), selective retailing (mostly SEPHORA and 22 percent of revenue) and watches and jewelry (12 percent) recorded significantly stronger sales in Q4 than in Q3. These three business groups comprised 83 percent of total sales and finished up 29 percent from October to December relative to July to September. This points to a potentially more promising prognosis for H1 2025 than the market expected just a few weeks ago, particularly after Richemont, Burberry, and Zegna also reported better-than-expected sales numbers this week. Some cautionary elements for LVMH have implications for the rest of the industry. First, China continued to be a weak spot. Second, LVMH’s gross margins declined by 4 percent in 2024. This was, in part, due to flat pricing last year. The 2024 results were issued after Paris trading closed on Tuesday, but the OTC secondary LVMHF listing in the U.S. closed down 2.3 percent, recovering after falling over 7 percent intraday. FULL ARTICLE: https://lnkd.in/eXAMnJid #luxury #luxuryeconomics #retaileconomics #lvmh #marketanalysis #strategy

Analysis from our FSW Markets team on the latest LVMH results in Fashion Strategy Weekly. #luxury #luxuryeconomics #strategy #luxurystrategy #retaileconomics

From the catwalks of Paris Fashion Week to the exec suites at LVMH and Kering, the fashion world is at an inflection point. As The Business of Fashion’s Imran Amed explains on the new Rapid Response, the wobbles extend from CHANEL to Dior to platforms FARFETCH and MATCHES and NET-A-PORTER, to H&M and Zara. What’s to be done? While ultra-fast players SHEIN and Temu have been disruptors, the true culprit is “corporatisation,” Imran says. That is restraining creativity in product, business models, and customer engagement. The solution is a more balanced power mix between creatives and analytics. The big lesson: how all of us, whatever our business, need to be more multidisciplinary, bridging expertise and perspective in new ways as change swirls. When creativity and business are aligned, that’s when magic happens. https://lnkd.in/enzm9UCe Fast Company Laurent CLAQUIN Robert L. Triefus Susan Chokachi Mauro Porcini Masters of Scale Angela Ahrendts Patrice Louvet Karlie Kloss Dara Treseder Louis Vuitton

Excellent analysis by Nick Vinckier, with this the most crucial piece for me. 'The market’s future success will belong to those that move beyond tradition and redefine luxury in ways that resonate with evolving consumer expectations: mainly revolving around digital innovation & experiential retail.' #luxury #ecommerce