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January is soon coming to a close, do you know what your 2024 #b2bcommerce strategy looks like? Our team of commerce experts at commercetools recently published the 2024 edition of the Pivotal Trends and Predictions in B2B Digital Commerce report, covering how the B2B buyer is evolving in today's market, the technology trends shaping the B2B #ecommerce landscape, and our top 10 predictions for 2024. Want to inform your 2024 #businessstrategy with an expert opinion? Check out the report here: https://lnkd.in/eFeQ-edU #b2becommerce #b2b #composablecommerce #composablecommerceforb2b #digitalcommerce #2024vision

B2B commerce is projected to exceed $2.6 trillion this year and could surpass $9 trillion by 2027. 📈 To capitalise on this opportunity, B2B must focus on understanding the drivers of this growth and adopt practices that will help them scale effectively. Find out more here: https://ow.ly/fKCo30sFAc1 #B2BCommerce #DigitalTransformation #AdobeInsights

B2B commerce is projected to exceed $2.6 trillion this year and could surpass $9 trillion by 2027. 📈 To capitalise on this opportunity, B2B must focus on understanding the drivers of this growth and adopt practices that will help them scale effectively. Find out more here: https://ow.ly/H3z230sFwN1 #B2BCommerce #DigitalTransformation #AdobeInsights

B2B commerce is projected to exceed $2.6 trillion this year and could surpass $9 trillion by 2027. 📈 To capitalise on this opportunity, B2B must focus on understanding the drivers of this growth and adopt practices that will help them scale effectively. Find out more here: https://ow.ly/2wTq30sG4Ea #B2BCommerce #DigitalTransformation #AdobeInsights

Could 2024 (finally) be the year of #ecommerce in #b2bmarketing? There’s been an awful lot of hype surrounding it, so much so that the even #b2bagencies are starting to jump onboard (noteably Wunderman Thompson), while the estimate that $19 trillion (yes, you read that right!) will be spent via #b2bcommerce by 2028 is frankly mind-bending. commercetools clearly believes we’ve reached a tipping point, and have created this excellent report that makes the case for ecommerce, outlines the transformations required and what B2B brands need to do next. The ringing of virtual cash registers is only getting louder. Shane Redding Richard O'Connor James Farmer Jen Jones Edward Foreman Dasha Cherniavskaia

Curious what's in store for B2B organizations in 2024? The commerce experts at commercetools put our heads together again and compiled the must-read report for B2B business leaders on what is needed to succeed in 2024, from the pivotal trends to watch to our very own predictions on the direction of #b2bcommerce . No matter whether you are a manufacturer, distributor, or wholesaler, or the level of buying complexity and digital maturity in your organization, it's now more critical than ever to close the gap between what your business customers expect and your organization's capabilities to deliver on those expectations. Read it first here: https://lnkd.in/eFeQ-edU #b2bgrowth #commerce #composablecommerce #composablecommerceforb2b #b2becommerce #b2b #digitalcommerce #predictions #trends2024

B2B commerce is projected to exceed $2.6 trillion this year and could surpass $9 trillion by 2027. 📈 To capitalise on this opportunity, B2B must focus on understanding the drivers of this growth and adopt practices that will help them scale effectively. Find out more here: https://ow.ly/AYxA30sFHXr #B2BCommerce #DigitalTransformation #AdobeInsights

Despite #B2B organizations digitizing commerce to align with customer expectations, meeting these expectations remains an ever-shifting target. If there’s one takeaway to focus on from 2023, it’s the widening gap between what buyers want and what most B2B organizations can actually deliver. Download this must-read report for B2B with trends and predictions for 2024 by commercetools — and get to know what’s coming up next: https://lnkd.in/ekQkKwPh #DigitalTransformation #ComposableCommerce #LetsTalkCommerce

5 technology trends that will shape B2B ecommerce in 2024:

"Modern digital commerce solutions drive sustainable, profitable outcomes by enabling B2B brands to create connected, consumer-grade, and adaptive commerce experiences – even for complex B2B purchases. They provide the flexibility to compose at your own pace, innovate fast, and satisfy customers with differentiated experiences." #DigitalCommerce #B2B #CustomerExperience #Profitability #BusinessStrategy #Caerus #PhilosIT