Draper DNA’s Post

One of the greatest challenges in modern #marketing is the proliferation of #MarketingChannels, and the resulting division of consumer attention. The secret to getting people’s attention? Develop a #fandom. No, you don’t have to be Bon Jovi to do this (though it helps!). But giving consumers a reason to stay loyal to your products means they are more likely to act and respond when your advertisements come up, and will likely spread the word in other ways on their own accord. #MediaFragmentation

In a landmark move for the social marketing industry, Later and Mavrck have merged to form a unified brand, symbolized by a new logo and mission. https://lnkd.in/gaKHQNTp #Subscribe to VeryBriefly's #Newsletter #Marketing #SocialMedia #SocialMediaMarketing

In today's fiercely competitive market, effective communication plays a vital role for brands to engage with customers through tailored advertising. It is essential to comprehend the needs and preferences of the target audience in order to customize advertising strategies that resonate with them. Tailored content holds more influence on purchasing decisions compared to generic advertisements, underscoring the significance of directly addressing consumer interests. Brands can utilize data and market analysis to develop compelling campaigns that attract attention and encourage interaction. Social media platforms present new avenues for immediate customer engagement, feedback gathering, and community development. Through effective advertising communication, brands can set themselves apart, achieve success, and stimulate growth. #FrizeMedia https://buff.ly/3rQBC5O #FrizeMedia https://buff.ly/3rQBC5O #marketingtips #marketingagency #marketingstrategy

Anushree Jain, Co-founder, SocialTAG talks to BrandWagon Online, about the dos and don’ts of digital marketing, best marketing campaigns, and more. #brandwagon #brandwagonplus #premiumstory #adtalk #marketing #advertising #pandemic #digitalmarketing #marketingcampaign

In today's fiercely competitive market, effective communication plays a vital role for brands to engage with customers through tailored advertising. It is essential to comprehend the needs and preferences of the target audience in order to customize advertising strategies that resonate with them. Tailored content holds more influence on purchasing decisions compared to generic advertisements, underscoring the significance of directly addressing consumer interests. Brands can utilize data and market analysis to develop compelling campaigns that attract attention and encourage interaction. Social media platforms present new avenues for immediate customer engagement, feedback gathering, and community development. Through effective advertising communication, brands can set themselves apart, achieve success, and stimulate growth. #FrizeMedia https://buff.ly/3rQBC5O #FrizeMedia https://buff.ly/3rQBC5O #marketingtips #marketingagency #marketingstrategy

In today's fiercely competitive market, effective communication plays a vital role for brands to engage with customers through tailored advertising. It is essential to comprehend the needs and preferences of the target audience in order to customize advertising strategies that resonate with them. Tailored content holds more influence on purchasing decisions compared to generic advertisements, underscoring the significance of directly addressing consumer interests. Brands can utilize data and market analysis to develop compelling campaigns that attract attention and encourage interaction. Social media platforms present new avenues for immediate customer engagement, feedback gathering, and community development. Through effective advertising communication, brands can set themselves apart, achieve success, and stimulate growth. #FrizeMedia https://buff.ly/3rQBC5O #FrizeMedia https://buff.ly/3rQBC5O #marketingtips #marketingagency #marketingstrategy

Here's why enriched data is a game changer in marketing today. ☕ As more and more social media platforms restrict targeting features and in some cases even sunset lookalike audiences (see LinkedIn's new policy), targeted advertising can feel like it's becoming more limited than ever and at a time when it's efficacy has never been more crucial. At TRUEOPULENCE.com, we understand how important it is to reach your existing audience with your ads, which is why we developed T.R.U.E. Users. With our proprietary platform, your team can not only see up to 450 attributes about all of your existing leads from a single data point like a mobile phone # or e-mail- you'll also be able to construct lookalike audiences based on the key attributes relevant to YOUR business. Whether it's for e-mail blasts, social media campaigns, SMS campaigns, SEO, or even traditional advertising- this platform was built with optimization in mind. The fact is, when you target the right audiences it will lower your cost per conversion. Side note: Can't wait to see everyone at LeadsCon 2024 in just a few short weeks in Las Vegas! Let us know if you're in town and want to check out everything we're designing to help your business or organization grow. #Data #TargetedMarketing #SocialMedia #Advertising #EnrichedData #LookalikeAudiences #Paidads #ads #Facebook #Instagram #tiktok #marketing #seo

In today's marketing landscape, authenticity and relevance reign supreme. Understanding your customer base is paramount, pinpointing your target audience ensures your message resonates. Stay attuned to their evolving needs, delivering timely, tailored messages through appropriate channels. Yet, integrity remains the cornerstone here. Honesty breeds credibility, fostering enduring customer relationships. Focus on creating genuine value, fostering trust that translates into repeat business. In this era of savvy consumers, being real and relevant isn't just a strategy - it's the essence of effective marketing, forging connections that endure beyond the transactional! #Marketing #Tailoredmarketing #Honestmarketing https://lnkd.in/gvjTeTzC

Simple and effective, the simple things are often best

Influencer Marketing ( IM) is no longer a novelty in the toolkit of marketers today. Having experienced some measure of success, many seek to push boundaries of scale. It is at this cusp where marketers are faced with 3 essential questions - how do we step up, the long and short term road map for IM ? Beyond engagement, how do we connect the dots to business value, efficiency and effectiveness of IM. Balancing the authenticity and scale. Here is a way to answer one of these 3 essential questions - building a road map for IM through the Creator Program Acceleration Model.