Restless Sagittarius-Rabbit · All-around Marketing Whiz · Conceptual Artist · Eventologist
Spot on - almost all the time! 😅😊
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Restless Sagittarius-Rabbit · All-around Marketing Whiz · Conceptual Artist · Eventologist
Oh, wow! 😱
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My friend in China shared His Co Working Space with me which went Viral on LinkedIn. Link : https://lnkd.in/dmHfXdTN Oh, it's fascinating to see how people in other countries are making the most of social media! They're getting creative with their approaches, like renting out places and selling products online. It's like they've found unique ways to use the platform to their advantage. It just shows how diverse and innovative people can be around the world! 😄
Restless Sagittarius-Rabbit · All-around Marketing Whiz · Conceptual Artist · Eventologist
Hahahahahahaa 🙈
Preach Amber Naslund
Restless Sagittarius-Rabbit · All-around Marketing Whiz · Conceptual Artist · Eventologist
"We saw it as a breadcrumb strategy, where we gave people little elements of the movie to stimulate curiosity and that created conversation. In every campaign, there are elements of earned media [like social media buzz] and paid media [such as a trailer spot]. We believed this brand had the opportunity to generate some exciting earned media. Some of the choices we made stimulated that. Then it did totally take on a life of its own." 🎶 ...ooh oh, ooh oh... 🎶
$150 million marketing budget $100 million production budget These are the estimated figures of what the Barbie ®movie cost to make and market, although Warner Bros. Entertainment President of Global Marketing - Josh Goldstine - won't confirm it. Other industries could take note re the proportion of marketing vs production budgets to make something a success (even for an incredibly well-know global brand). Even for those exhausted by #Barbiecore, this article by Variety makes for a very interesting read... taking you behind-the-scenes of the marketing campaign of the year. https://lnkd.in/e7Jx-KvT #barbiemovie #bariemarketingcampaign #marketingbudget
Restless Sagittarius-Rabbit · All-around Marketing Whiz · Conceptual Artist · Eventologist
Here's mine from the 209 pearls of wisdom of Saatchi & Saatchi: 1. Nothing is impossible. 4. Remember good manners. Treat everyone with respect. 5. Think Big - big ideas lead to big results. 6. Admit your mistakes, learn from them, move on. 9. Never be afraid to ask -- an inquiring mind is an asset. 10. Search for solutions, not the problems. 14. Don't pull off the hard calls. Deal with bad news immediately. 15. Details make the difference between an excellent result and an acceptable one. 17. Celebrate success. Make it fun to be part of a winning team. 25. Put yourself in the other person's shoes. 26. Don't forget the client as a job to do as well. 27. Work hard. Harder than you expect others to work. 31. Great ideas come from anywhere and anyone. 34. Know more about your clients' products or services than they do. 35. Become the recognised "keeper of the brand." 37. Make the client feel good. 38. Look at your colleagues. Help them out. 42. Introduce the members of your team. 44. Avoid assumptions when facts are available. 45. Trust your instinct. 53. Practice the art of inclusion. Spread ownership of success. 61. Take a helicopter view. See the big picture. 63. Prima Donnas are ballet dancers. 64. Keep the end goal in sight. 66. Make the client a member of the team -- and a team player. 68. Watch for body language -- including your own. 69. Create energy, don't drain it. 70. Follow up, follow through. 72. Pull rabbits out of the hat. 73. Use your clients' products. 74. Over deliver. 77. Take copious notes -- it's flattering and useful. 81. Be careful about presenting more than one idea - it usually indicates untidy thinking. 83. Take your time to answer - give the question the consideration it deserves. 91. The best ideas are original. They're usually the hardest to research. 96. Create a sense of action, excitement. 97. Never be asked twice. 99. Don't be scared to serve the coffee yourself. 103. Treat your client's money as your own. 105. Be confident - and have reason to be. 108. Treat every brief as an opportunity. 109. Understand the difference between objectives and strategies. 114. Be a perfectionist. Don't settle for second best. 121. Demonstrate you've listened and taken notes. Feed quotes back during your presentation. 123. Always look for a big idea. 125. The best way to win a big victory is to win small ones along the way. 127. Because something can't be proven to work, doesn't mean it won't. 135. Take pride in your honesty. 138. Fortune favors the bold. 148. Always fight for great creative. 149. Thank the client for buying the big idea. 153. Treat briefs like gold, the creatives will give you gold in return. 154. Treat other people the way you want to be treated yourself. 159. Aim to win at least one international award (Creative or Marketing) a year for one of your clients. 206. Beware the Abominable 'No' man. 209. Nothing is impossible.
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When I was the Regional Creative Director of Saatchi & Saatchi, I stumbled across this poster in our Auckland Office. It was a wonderful instruction guide for every account service executive in the agency. These principles are what made Saatchi one of the greatest advertising agencies in the world in its heyday. Here are some of my favourite nuggets from the 209 pearls of wisdom. 1. Nothing is impossible. 5. Think Big - big ideas lead to big results. 28. Progress, not process. 34. Know more about your clients' products or services than they do. 65. There are those who listen and those who wait to speak - the latter work for the other agencies. 69. Create energy, don't drain it. 82. Clever questions are usually better than smart answers. 97. Never be asked twice. 122. When was the last time you met a successful cynic? 125. The best way to win a big victory is to win small ones along the way. 135. Take pride in your honesty. 161. Perception is reality. 167. Failure to communicate creates a vacuum that is filled by poison, misinformation and drivel. 206. Beware the Abominable 'No' man. 209. Nothing is impossible.
Restless Sagittarius-Rabbit · All-around Marketing Whiz · Conceptual Artist · Eventologist
Long-form videos can take your brand to the next level! 💡
🎥 Gathering the best video team, paying them the most. Founder @ Storyflow
My favorite content from Apple. Apple as a brand is well known for its mega, innovative, and great storytelling 1-minute spots. Personally, they're among top-3 brands when it comes to storytelling (along with Nike and Dove) But they're one of the funniest as well. They use long-form videos to showcase this secondary trait. Their Apple at Work series is exactly that. It started with the 1st episode 4 years ago, and they release one per year. The latest one dropped earlier this week. The response is crazy. Over 7 mil views in 3 days. All 4 videos are in the top 20 of Apple's most-viewed videos ever. 3 of them are in the top 10. 2 of them are in the top 5. Long-form videos can take your brand to the next level. Input bias is true. There are no hacks. More effort in, more appreciation out. — Learn how to leverage video marketing by someone who is obsessed with it 🙋🏽♂️ Follow me for daily insights in your feed. Reshare this post if you liked the video ♻️ Message me ‘video’ if you want to jump on a 30-minute video strategy call for your company 💎 #videomarketing #advertisting #apple #digitalmarketing #videoprouction
Restless Sagittarius-Rabbit · All-around Marketing Whiz · Conceptual Artist · Eventologist
The VISION pulls YOU. "...the greatest gift God ever gave us is not the gift of sight but the gift of vision. Sight is a function of your eyes, but vision is a function of your heart."
Are you a visionary leader? It's amazing to read about people who possess the ability to see things beyond what others can see. Every time I come across such stories, I get goosebumps. This is because great leaders have this gift of imparting their vision in such a way that it inspires everyone in the organization to believe in its possibilities. They motivate their team to strive towards achieving what might seem impossible. They recharge people with positive energy because of their positive attitude and surround themselves with positive people willing to help them achieve a shared vision. According to the late great Dr. Myles Munroe, the greatest gift God ever gave us is not the gift of sight but the gift of vision. Sight is a function of your eyes, but vision is a function of your heart. Check out more here: https://lnkd.in/ewvwKhu #leadership #management #leadershipdevelopment #employeeengagement #leadershipfirst #leadershipfirstquotes #executivesandmanagement #inspiration #giffordthomas #entrepeneurship #theinspirationalleader
Restless Sagittarius-Rabbit · All-around Marketing Whiz · Conceptual Artist · Eventologist
Come on, Barbie! Let’s go, Barbie! 😅
Come on, Barbie! Let’s go, Barbie! If you haven’t checked out my newsletter, it has over 30k+ marketers and founders subscribed. Subscribe to my newsletter HERE ——> https://bit.ly/38NFuzY H/t The Marketing Millennials
