Dreamwear’s Post

New CEO turn-around PR 101: Change the Narrative. The key to the positive impact of this piece is in how it focused on just one brand in the VF portfolio, Vans, as a representation of the larger issues; a bottom up approach that makes the challenges feel addressable, instead of trying to dissect the challenge from the top down, which could feel too big. #PR FTW. Bracken Darrell. Also, this was a surprise: "VF’s net income in the most recent fiscal year declined more than 90% from a year earlier, partly because of the devaluation of its streetwear brand Supreme. VF shares are down about 75% since the end of 2021, making it one of the worst-performing stocks in the S&P 500 index over that period. Debt has ballooned to $6.7 billion." https://lnkd.in/g9zYRT3J

👟✨ Sneakerheads, get ready to drool over the best limited edition releases of the year! 👟✨ From sleek collaborations to innovative designs, 2021 has been a year full of must-have kicks. Swipe through to see some of the top picks that have taken the sneaker world by storm. Which pair is your favorite? Let's talk sneakers in the comments below! #Sneakerhead #LimitedEdition #SneakerRelease #2021Sneakers 🚀🔥

Starting in 2016 VF Corporation, the company that owns iconic brands like Vans, a VF Company and The North Face, a VF Company, began to centralize decision making. Brands had to co-locate and follow the mandates of HQ units like "demand generation," "brand experience," and "retail excellence." The result: bureaucratic bloat and loss in vitality. VF provides a cautionary tale. If you're at HQ, the natural tendency will be to overstate your value added, and the temptation will be to move decisions closer. So next time you hear the siren song of "centers of excellence," or "consolidation," ask yourself: what are the costs in terms of foregone initiative, speed, and accountability? An ever better question: how do we capture collective value added -- creating linkages between different parts of the organization in a way that maximizes scale and scope advantages -- without erecting byzantine administrative structures at the center? For instance, how do you encourage best practices and learning to flow horizontally, not vertically? Happily for VF, new CEO Bracken Darrell is devolving decision rights back to the brands. Reversing the ratchet of central control isn't easy, especially with activist investors playing close watch. I wish him all the best. Un-paywalled link: https://lnkd.in/dBTu6mKi

🐊 Crocs + Kellogg's!? Crocs doesn’t stop with the collaborations! 🤩🤝 Crocs has announced their latest limited edition collaboration, with Tony the Tiger and Toucan Sam. You might recognize these two characters as the mascots of Frosted Flakes and Fruit Loops cereal. A lot of Crocs’ recent partners have come from entertainment and animation IP. Does this signal an emphasis on younger audiences? What works well or not so well? How do they decide who’s a good fit or not? At this point, Crocs collabs are so prevalent that marketers at places like Kellogg’s are likely aware of Crocs appetite for collaborations. Has Crocs reached a point of cultural relevance that they are now receiving tons of inbound requests from CPG companies, studios, IP/Rights Holders? Crocs’ growth has been a fascinating story in the world of sneakers. Let’s see how far this brand halo of collaborations can ensure continued growth and potentially even new revenue opportunities. https://lnkd.in/gDB85dU5 #Crocs #sneakers #collectibles

The brand's electrifying energy will come from a lot of young folks. If reebok have consumers, black, white, brown, indigenous folks, working-class folks, that is actually the base that helps us to win because they are the ones that go "door to door." They’re the ones that mobilize other young people. Reebok cannot have that happen again. We, as reebok truth-tellers, have to be very present, very loud, very determined to say - we will back young consumers 1,000%, but we must expand the keep expanding the fossil infrastructure. - - - - #reebok #sports #consumers #lifestyle #marketshare #ecommerce #youthsports #footwear #sneakers #reebokkids

Hello Everyone! I am excited to share my latest self initiated exploratory project inspired by Nike's innovative approach to shoe pairing! Introducing a new feature called "Nike Eye" that enhances the shoe shopping experience with personalized and seamless shoe pairing. Nike #innovation #shoepairing #tech Would like to see the project? Here's the link: https://lnkd.in/dxMqMtfi

We love finding a new audience with blue ocean thinking. Today we live in a world where sneakers and suits have collided to create a fashion statement, it's no surprise that even Stanley, originally designed for construction and manufacturing, has found its niche in the trend to finding their new audience. Just like Stanley pivoted to stay relevant with the 'new pink,' Vans too can navigate its stay-cool evolution. From its roots in the early stages of skateboarders' culture, I think Vans can set its sights on conquering modern corporate America. Professionals are confidently striding into meetings and conferences, not just with impeccable suits, but with sneakers that match both their attire and their personalities. It's not just about footwear; it's about making a statement and defining a new era of style. Personally, I love checkered Vans 🏁🙌 #VansTransformation #SuitsAndSneakers

👟🔥 Controversial Sneaker Releases: A Look into the Hype and Backlash 🔥👟 Sneaker culture is no stranger to controversy, and some releases have sparked heated debates and divided opinions among sneakerheads worldwide. From limited edition collaborations to bold design choices, controversial sneaker releases always make waves in the industry. Whether it's the reselling frenzy that follows a hyped drop or the criticism over pricing and exclusivity, these releases often push the boundaries of what is considered acceptable in the sneaker community. But one thing is for sure - controversy always keeps the sneaker world buzzing. What are some of the most controversial sneaker releases you've come across? Share your thoughts and experiences in the comments below! Let's keep the conversation going. 👟💬 #SneakerCulture #ControversialReleases #SneakerheadCommunity

Thirty years. 🎈 Crazy, right? Maybe it doesn’t seem that wild to you—plenty of brands have existed for more than a few decades—but to us, this is special. Not sure if you’ve noticed, but it’s not easy for a media company to hang around these days. So far, we’ve done it. And to be honest, we’re damn proud of it, so we’re going to celebrate TF out of it this year. That celebration kicks off with this issue. We devoted the majority of our new issue to recognizing a group of players who helped SLAM become what it is today. It’s technically not 30 individual players, but rather 30 entries, with a few entries including people who needed to be acknowledged together (Q-Rich and D-Miles; the Ball Brothers; you get it). And then we compiled 30 young players we think have a chance to be on the next version of this list, because we always look forward while we celebrate the past. Speaking of that celebration, we’ve got a lot more coming this year. We don’t want to spoil anything, but let’s just say it includes IRL events, sneaker collabs, apparel collabs, digital content, an amazing new print product and more. In other words: the celebration will hit every single thing we do. We’re putting our full energy behind this anniversary, because in our world, 30 years is no joke. Get SLAM 248 here: https://lnkd.in/e37HPRJj Read the "30 Players Who Defined SLAM's 30 Years" list here: slam.ly/30-list

The atmos x adidas ZX 8000 “G-SNK 9” is a mesmerizing collaboration that elevates sneaker design with creativity and innovation. This release features an eye-catching glow-in-the-dark snakeskin pattern that transforms… The post The atmos x adidas ZX 8000 “G-SNK 9” Collaboration appeared first on stupidDOPE. https://lnkd.in/gFAekj5K #stupidDOPE