Drew Rogers’ Post

Dean Waye thanks for having me and Jessica Moyer on the 1st Episode of Season 2 of Fractional CMOs and the 90-Day Win! Being a Fractional CMO is neither a sprint nor a marathon. But a SERIES of short races, each with different goals. ™ ME! here are key takeaways: Focus on Fundamentals: Understand your market, competition, and audience (like Jessica Moyer emphasized!). Maximize Your Fractional CMO: Clear goals, consistent reporting, and open communication are key (especially B2B). Avoid Costly Mistakes: We help prevent wasted ad spend and leverage your existing assets. Build Strong Marketing Teams: Trust and alignment are crucial for success. Increase Accountability & Alignment: We improve team accountability, refine roles, and ensure clear communication. SUBSCRIBE! https://lnkd.in/enai4e_U

One challenge (of many) when you're a fractional CMO is to demo your knowledge, your approach, and you experience. This podcast does that (I hope), including today with two awesome fCMOs, Jessica Moyer and Daniel Jones #fractionalcmo #marketing

The latest episode of the PPW pod is out. There's a really great conversation in here (starting around 16mins if you want to go straight to it): 1. consumers are smarter than advertisers 2. steal a crumb before stealing the whole cookie 3. content is king, and there's value in testing your audience's appetite for new ways of consuming It's great to be a part of this podcast, we're extracting so much value that just isn't being talked about in public. Great stuff from Edmund, Simon and James. My hypothesis: The next four or five episodes we have lined up will take this project to the next level. Watch this space.

My definitely-not-a-new-years-resolution attempt to read and write more in 2024 is going strong with one whole book read in just 6 weeks 😎 I recently finished Switch by Chip and Dan Heath after hearing Shishir Mehrotra wax lyrical about it on Lenny Rachitsky's podcast. Switch is a playbook for how to create change, be it in your personal life or your work life, and I highly recommend it. I think a lot of PMs would be wise to consider reading this book and applying its advice to change their situation rather than upping and leaving for a company that 'does product the right way'. https://lnkd.in/e8k3Yb8A

Don’t start off on the wrong foot. In Episode 76 Tracy Posadowski and Garrett Jestice get into how to have the conversations, and take the right steps, to kick off fractional CMO engagements the right way.

In this episode, Rik sits down with Carol Butler, the president of The Goering Center in Cincinnati. It is a great listen for both business owners and budding business owners alike. #businesstips #businessowner #reddezoneradio #successionplanning

Politics and GR are - at their core - strategic enterprises. This episode of the Herle Burly highlighted that in spades. In a world of black and white expectations, thinking in shades of grey, and using that to map out incremental strategies towards victory makes more sense than ever. To my business strategy friends, if you only listen to one political podcast episode, make it this one. https://lnkd.in/ehN_6W_4

Lucky Episodee 37 is out now! Our latest episode features an insightful conversation with Jennifer Kelly and Richard Byrd. They share their expertise on carefully launching the first part of a new fCMO engagement. Don't miss out on this valuable discussion! #fCMO #marketing #podcast

I was honored to be interviewed on the Fractional CMOs & the 90-Day Win podcast, hosted by Dean Waye and Jennifer Kelly. We discussed what the first 90 days of a CMO engagement look like. Check it out if you are looking for ways to jumpstart your marketing efforts in the next 90 days. https://lnkd.in/dGzgi_n6 #fractionalCMO #b2bMarketing #FractionalExecutives

Thanks to Sharon Farrell for the opportunity to appear on her Credit Pearls podcast. I had a blast doing it. Business owners, if you'd like to attend my complimentary in-person "The 6 Steps to Creating an Amazing Business" seminar on Thurs 30th May. Respond with "Interested" and I'll send on further details #actioncoach #businesscoaching