Dr. Ginger Bratzel’s Post

View profile for Dr. Ginger Bratzel, graphic

Finding and keeping more patients and clients for healthcare providers 🧲 Patient Attraction and Conversion Framework ™ 🎯 Straight Shooter|Marketer 🏹💪

Have you ever bought a lemon 🍋 of a car? You know, you were all excited to cruise down the road in your new automobile to only be left broken down somewhere when you least expect it. I had a ‘lemon’ experience…but it was with my dental practice. 🦷 I purchased a practice in my hometown (where I wanted to be) that I knew was a bit rundown, but I had no idea how deep the issues went until I got in there. The staff was a major problem. People were not doing what they should be. They had blocked out the schedule in the morning and the afternoon for 2 hours so they could have ‘breaks’ when the local burrito truck stopped by or run to the local drive-in for Cokes. Who the hell thinks that’s okay? Collections were behind, patients weren’t paying (and selectively not being charged), and the previous dentist didn’t care. The inmates were running this asylum. I was acting like a dentist and trying to solve problems by cutting teeth. What I needed to do was think strategically and let marketing and systems revamp my practice. I flipped the switch in my head and it grew my bank account.    When I had clarity about my ideal prospect, I could be a better leader and get this crazy train on the tracks. I needed to stop using my dental brain and start using my ears and eyes to see and hear what people were feeling. If I was going to help more patients, I needed to change fast. And that’s what I did. If you want to work smarter and not harder, reach out to me for a quick chat.

  • No alternative text description for this image
Khalid Hossen

SEO & Google Ads Expert for Dentist, Law Firm & Landscaping Business | 13+ Years of Experience | Available for Freelance Remote Jobs

6mo

Revamping your practice was clearly the game-changer you needed. Keep up the great work. 💡 Dr. Ginger Bratzel

Like
Reply

To view or add a comment, sign in

Explore topics