Spindrift Beverage Co, Inc.’s Post

Founded on the belief that the best tastes come directly from nature, every Spindrift is proudly made the hard way with real squeezed fruit. Check out our new brand film to learn more about what inspired Bill Creelman to start Spindrift, what went into building Spindrift over the years, and why it's a beverage - and company - that's challenging people's expectations of how good a beverage can be. #proudlymadethehardway #brandfilm #beverageindustry https://lnkd.in/e3CsRiAv

This batch of Cranberry Raspberry is proudly made the hard way, too. In fact, bringing a flavor out of the vault takes just as much work and careful attention as launching a new flavor. Every batch of Spindrift relies on the real squeezed fruit we source from nature and the keen tasting and analyses of our innovation, sensory, and quality teams. Even though we've made CranRas before, this year we still went to great lengths to ensure we delivered on the classic flavor profile Drifters love. Our team tasted and qualified the real squeezed berry juices and purée to ensure the ingredients hit the exact tart, tangy, sweetness. Then we used our carefully-hewn manufacturing process to keep them tasting amazing throughout the production process. A labor of love - and anticipation - we can't wait for long-time fans to welcome this flavor back into their fall & holiday traditions for another year. https://bit.ly/4dWL4wr #ProudlyMadeTheHardWay

"We have spent thousands of hours over many years working to make sure that what goes in a can of Spindrift is the best-tasting product consumers can buy." To learn more about the hard work and effort that goes into ensuring every ingredient and batch is as delicious as possible, we chatted with Jon, our SVP of Innovation & Business Development. #ProudlyMadeTheHardWay #Innovation #RealIngredients #BeverageIndustry #CPG https://lnkd.in/ec4QmuPs

"There’s a lot of tasting, documentation, and review that happens before, during, and after we receive ingredients and run batches to make sure everything is as perfect as possible." To learn more about the hard work and effort that goes into ensuring every ingredient and batch is as delicious as possible, we chatted with Nikita, our Director of Quality. #ProudlyMadeTheHardWay #Quality #RealIngredients https://lnkd.in/e8yGHsKV

When we set out to create a new apple flavor, our Innovation team tasted 18 unique blends of apple juice sourced from orchards throughout the US. They wanted to make sure the new flavor hit all the notes they were looking for: aromatic, floral, juicy, with the right amount of sweetness. With Fuji at the forefront and a careful blend of other apple juices, the team found the deliciousness they were after. Read more: https://lnkd.in/dGRZq3bb #FujiApple #Sourcing #Innovation #BeverageIndustry

"Making Spindrift is like making a craft beer vs. making a mass-produced beer. Every batch is unique and requires its own unique analysis and attention. You can’t just set it and forget it, you have to really craft and analyze it as its being made." When it comes to making Spindrift, our manufacturing team proudly does things the hard way. To learn more about the hard work and care that goes making every can, we sat down with Doug, Director of Manufacturing. https://lnkd.in/ea_F7CTK #ProudlyMadeTheHardWay #Operations #BeverageIndustry #RealIngredients #Manufacturing

The best news? Flavor news! Fall flavor news. Introducing NEW Spindrift Fuji Apple and the return of fan-favorite Cranberry Raspberry! Both of these flavors were proudly made the hard way with real squeezed fruit and the carefully-hewn production process of the entire Spindrift team. Both are available now for purchase on our website and – even better news – will be available in a few weeks nationwide at a retailer near you. Learn more about what went into making these flavors a reality. https://lnkd.in/e2e64zGm #ProudlyMadeTheHardWay #NewFlavor #Innovation #ProductAnnouncement #BeverageIndustry

"When we go into a development round, we sample hundreds of new ingredients that we think might be delicious or interesting. Then we meticulously narrow those down to only the best of the best. This requires a ton of research, effort, and coordination but ultimately sets us apart in that we truly feel confident that the products we are developing are best-in-class." When it comes to creating new Spindrift products, our Innovation team proudly does things the hard way. To learn more about the hard work and care that goes into sourcing new fruit for future flavors, we sat down with Drew, Associate Director of Innovation Sourcing. https://lnkd.in/e2e64zGm #ProudlyMadeTheHardWay #Innovation #BeverageIndustry #RealIngredients #Sourcing

Everything at Spindrift is proudly done the hard way – our small team of sales representatives visits over 10,000 grocery stores each month. When you see Spindrift on display, it is likely the work of one of our team members. In fact, this team has put over three million Spindrift 8-packs on display during the first six months of 2024. They work tirelessly, visiting stores where you find Spindrift, connecting with store managers, filling shelves, and building these incredible Spindrift features you will find at your local store. #ProudlyMadeTheHardWay #BeverageIndustry 🏇

Can you guess the Spindrift ingredient? We use the best-tasting, whole fruits - never from concentrate. We're obsessed with the authentic, bold taste you get from rich purées and real squeezed juices. Real fruit is complex and we wouldn't have it any other way. Can you guess which real fruit we're showing? (We wish you could taste and smell each incredible ingredients - just like our sensory team does during sourcing - but it's social media so you'll just have to use your sense of sight.) #ProudlyMadeTheHardWay #RealIngredients