Delivering safe, high-quality and great tasting berries to consumers around the world requires packaging to be a critical component to the success of Driscoll’s. Driscoll's is on a journey with a set of ambitious goals to ensure we take actions to eliminate unnecessary packaging and achieve 100% plastic packaging to be reusable, or recyclable. Last but not least, Driscoll’s is taking on a series of packaging initiatives where we test, learn and innovate around paper packaging. Look for those initiatives (around the world) and tell us what you think.
Director of New Product Portfolio | Product Leadership | Driving Brand Growth | Product & Packaging Innovation | Strategic Planning | Environmental Strategy
Another paper packaging pilot is in market! Driscoll’s is dedicated to finding sustainable packaging solutions that will bring fresh berries to you in a new way. Our new premium packaging matches the premium fruit inside! We hope you like it. Catch it on the East Coast with participating retailers. If you can’t find the paper pack, don’t hesitate to snag Driscoll’s Sweetest Batch™ in our traditional packaging… the fruit is equally delicious. Thank you to my amazing team and our close partners for the collaboration. So much hard work, testing and analysis has gone into this pack.
Which retailers on the East Coast carry these? Looks amazing! Congrats!
Best of luck 🤞! Looks absolutely marvelous keep up the good work!
Excelente iniciativa com um impacto gigantesco na redução da poluição ambiental!
This is fantastic! 💫💫
Love it. Love grocery being treated more like CPG for safety, consistency, quality, and branding. Keep up the great work.
"Great work by the Driscoll's team in advancing sustainability through innovations in paper packaging. At FreshDeal, we share the same goal of providing eco-friendly packaging solutions for agricultural exporters. Thank you for the inspiration, and we look forward to seeing more creative initiatives from your side!"
Finally! What took you so long? You've been in the berry business forever, or practically. A good move however late to the game.
Naomi Sakoda 🍓 💪
Senior Program Manager, Sustainable Growth Solutions
2moJust remember to remove the plastic window before you recycle. Otherwise it'll just end up being landfilled.