Droga5’s Post

Here's my challenge to arts marketers for 2024: Use this ✨ brilliant✨ ad as a model and create something similar for your own organization. What meaningful purpose can you showcase outside of art for art's sake? What stories might help you gain a strategic advantage and deepen an emotional connection 🥺 with your audience? What poignant moments can you create using just a cellphone? https://buff.ly/42H3DzQ #artsmarketing #audiencedevelopment #customercentricity

Pitch palooza or not - ( and crossing fingers so not to jinx ) Things are looking good – and my god, it feels good to say that after a few years I’ll charitably describe as ‘erratic’. What’s been interesting is the variety of new opportunities. Rather than specific (and often cyclical) upticks in, say, advertising or media or CX pitches, all disciplines feel lively in 2024. Excitingly, that incentivises pitches involving multiple capabilities – at Havas, our bread and butter – with content production and performance-led solutions specifically popping up on more and more briefs. ‘Integrated’ used to be the slightly woolly (and slightly pejorative) catchphrase used to describe these briefs; I prefer ‘collaborative’. More and more businesses are looking not simply for a one-stop shop, but for deep partnerships spanning multiple areas of expertise. The agencies that genuinely deliver that and pitch wisely will be the big winners of 2024.

Stoov® | We warm people, not the planet. coming in hot with this week's ad spotlight 🔥 Stay tuned for my weekly ad spotlights and let me know what you think of the new format

This ad beautifully encapsulates exactly how humans are, we carry our barriers and stereotypes with us wherever we go. But because we're humans we make mistakes (a few learn from them) so it becomes solely our responsibility to challenge our inner thoughts and the age old passed prejudices! Big shoutout to Ogilvy for creating another wonderful story for #brookebond #redlabel #killingthestereotypes #storytelling https://lnkd.in/g48stjAv

This "Australian Lamb" advertisement is a heartwarming and humorous take on bridging the generational gap. The ad cleverly uses the traditional appeal of lamb to bring people of different age groups together despite their differences. This celebration of coming together showcases how a single product can transcend the barriers created by the generation gap. While we work on campaigns, we might focus on one target audience of a specific age group. However, this ad not only focuses on the message it wants to deliver about the product but also gives a commentary on society and the power of food that unites us. The writing in the advertisement is particularly striking for its wit and the subtle nuances that accentuate the differences between generations. The exaggeration is executed with a charm that resonates with the audience, making the ad an enjoyable and memorable watch. As rightly said by one of our professors, @Stephen Howell, "We are in the People Business", and the creative approach to marketing in this ad leverages cultural traditions and humor to address a social issue, while also promoting a product. https://lnkd.in/g4QXVEzX #Advertising #Marketing 

Enjoyed this piece on Jim via Complex. https://lnkd.in/ggQTk5rB

When is a fake better than the original? In the spirit of April Fool's (don't panic, it was yesterday - you're safe) we'd like to celebrate a side of advertising that is not real. Yes, there is a whole category of creativity out there called "spec ads". They are made by anybody, bought by nobody, and look exactly like the real thing. For your enjoyment, and nothing else, here is our blog on some great spec ads: Spec Ads: Advertising Without Rules https://lnkd.in/eVFTRh4t https://lnkd.in/eRVNZnfp/

🇦🇺🐑 In A Divided Year, Australian Lamb Ad Brings The Generations Together 🌟 The USA has their Super Bowl Ads and Australia has their Lamb Ads - Every year, without fail, I eagerly anticipate the release of the Australian lamb ad. And every year, they absolutely NAIL it with the new 2024 ad just released (see below)! 🎉 From their witty humor to their knack for bringing diverse cultures together around the grill, this ad campaign is pure genius. 🌏🔥 Here's why the Australian lamb ad is a marketing masterpiece: 1️⃣ Inclusivity: They celebrate diversity, showcasing that lamb brings people from all walks of life together. 2️⃣ Memorable Storytelling: The ads are not just about lamb; they're about creating memorable moments and experiences. 3️⃣ Global Appeal: Their humor and storytelling resonate worldwide, putting Australian lamb on the map. 4️⃣ Tradition with a Twist: They take a classic Aussie tradition and add a contemporary, unexpected twist. 5️⃣ Branding Perfection: The ad reinforces the love for lamb while creating a lasting impression. Kudos to the marketing team behind this campaign! 🙌👏 #MarketingSuccess #AustralianLamb #BrandingMasterpiece #CreativeMarketing #SorryVegans #TheGenerationGap The CMO Syndicate

Breaking Barriers: How Storytelling Is Changing the Landscape for Black Business Owners Storytelling isn't just a marketing tool. It's a powerful way to elevate yourself and your community. Read more here: https://lnkd.in/d2nwDXkH . . Like 💝 Comment below ⏬ Share ✅ For More Such Updates Follow Us @qnewshub @qnewscrunch . . #qnewshub #qnewscrunch #StartupFunding

PRIME, Excited to share the latest promo I've crafted for two powerhouse personalities, Logan Paul & KSI! 🎬 Highlighting their top-notch qualities has been an incredible journey. From capturing their charisma to showcasing their talent, this project has been nothing short of exhilarating. 🔥 #LoganPaul #KSI #Promo #VideoProduction #CreativeContent #InfluencerMarketing #DigitalMarketing #ContentCreation #TopAttributes #ExcitingProject #LinkedinPost