Strategy & Transformation at CEO & MD's Office 🚀 Featured 33 Times for FMCG Insights 🌟 MBA, IIM Ranchi 🎓 Aspiring CFA L1 📈 Ex-Doctor, IMS BHU 🩺 KUINEP, Kyoto University 🇯🇵 Freie Universität Berlin 🇩🇪
📈 𝗤𝘂𝗶𝗰𝗸 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗦𝗼𝗮𝗿𝘀 𝘁𝗼 𝟯𝟱% 𝗦𝗵𝗮𝗿𝗲 𝗶𝗻 𝗢𝗻𝗹𝗶𝗻𝗲 𝗙𝗠𝗖𝗚 𝗦𝗮𝗹𝗲𝘀 𝗶𝗻 𝗙𝗬𝟮𝟰! 🚀 The fast-moving consumer goods (FMCG) sector is witnessing a transformative shift, with quick commerce now accounting for a remarkable 35% of online sales in FY24, nearly doubling from 15-18% in FY23. This rapid growth is driving the overall e-commerce landscape for major FMCG players like Hindustan Unilever (HUL), Dabur India Limited, Adani Wilmar Limited, and Parle Products Pvt. Ltd. Key Highlights: - 📊 E-commerce has been the fastest-growing sales channel for FMCG companies since the pandemic, outpacing modern trade and general stores. - 🚀 Quick commerce platforms such as Zepto, Swiggy, Blinkit, and bigbasket.com Now are expanding aggressively, capitalizing on the rising demand for instant delivery. - 💡 Consumers are increasingly valuing time over cost, willing to pay a premium for the convenience of quick commerce. 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: - Parle Products Pvt. Ltd VP Mayank Pravinchandra Shah highlights the surprising speed of change, with consumers readily paying convenience fees. - Social commentator Santosh Desai notes that quick commerce has normalized, offering a new value equation where the convenience cost is lower than planning shopping trips. - Dabur India Limited CEO Mohit Malhotra sees a big opportunity in collaborating with quick commerce players to penetrate urban markets. 𝗠𝗮𝗿𝗸𝗲𝘁 𝗠𝗼𝘃𝗲𝗺𝗲𝗻𝘁𝘀: - Zomato’s Blinkit plans to double its dark stores by March 2025, focusing on major cities like Bengaluru, Mumbai, and Hyderabad. - Tata Consumer Products and Adani Wilmar Limited report significant e-commerce growth, driven largely by quick commerce. With the convenience of instant delivery becoming a new norm, the FMCG industry is set to continue its upward trajectory in the e-commerce space. 🌐💼 #FMCG #Ecommerce #QuickCommerce #RetailInnovation #ConsumerGoods #DigitalTransformation #BusinessGrowth #MarketTrends #ConvenienceEconomy Link to the article & picture credits: https://lnkd.in/gefrphxz