Dstillery’s Post

Name: Dstillery on LinkedIn: #healthcareadvertising #custompatienttargeting #mediapostinsidersummits
Uploaded: 2024-03-21T13:21:43.074Z
Channel: Dstillery

Dstillery

13,865 followers

5mo

At MediaPost's Brand Insider Summit Pharma & Health, our VP of Healthcare Sales, Michelle Lenzo (she/her), caught up with Molly Farrell, Director of Programmatic Media at Publicis Health Media, and Agatha Szerejko, Media Director at Good Apple. ▶️ Watch Michelle, Molly, and Agatha discuss their main takeaways from the conference in the clip below. #healthcareadvertising #custompatienttargeting #mediapostinsidersummits

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So what excites you guys most about healthcare, advertising and playing Forza? So for me, it ties back to what you just touched upon in terms of being calculus. We've been talking about it for so many years. I'm excited to just rip off the Band-Aid. We'll figure it out when it happens. We're all very nimble and smart individuals and we're just ready for it to move forward. Yeah, I think I have two things that I'm really excited for. One is cookie list, but to add on to that, it's how it's going to impact bedroom in. How are we going to look at the patients we're reaching differently? How can we accurately capture that? The second thing I'm really excited about is the evolution of television and how we buy and purchase television and again how we can expand that reach to our patients through the biggest reason I'm excited to hear that you all are excited about Cookie List because the urgency really hasn't been there for evening season branch and conferences like this really brings spotlight to it and hopefully. Will create some urgency around it and the measurement pieces leave and hoping that there is some sort of sovereign measurement versus kind of not understanding how you're going to continue to stations and then that's great. Well, thank you ladies so much for your insightful feedback on the comprehensive is such a great few days concept, so inspiring and we really appreciate everything. Thank you.

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