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Navigating the #StartupSalesJourney demands more than hard skills; it's about weaving adaptability and strategic foresight into your sales approach. On our latest #PredictableRevenuePodcast episode, we dive into the fascinating sales evolution journey of Josh Schwartz, from his early days at a pioneering startup to becoming a sales acceleration maestro at Bregal Sagemount. Josh's story is a testament to refining your #SalesStrategy, from broad-spectrum targeting to honing in on the leads that truly matter. It’s not just about booking meetings; it’s about identifying and engaging the right prospects. His journey reminds us that sales in the startup world is a blend of creativity, strategic thinking, and learning from every interaction. For all the founders and #SalesProfessionals, this episode is packed with insights that could unlock your next level of growth. Check it out: https://hubs.ly/Q02rSy5d0

How do niches help beat incumbents? How does messaging help close deals behind closed doors? How do we scale the right messaging? Episode 12 of Just Crunchit was all about these pointers with Anthony Pierri 🎸 Anthony Pierri is a partner at FletchPMM, a consultancy dedicated to guiding startups in effectively positioning their products. With a wealth of experience, Anthony served as the Director of Marketing at Headway - Digital Product Agency, before venturing into Fletch PMM. Notably, he has dedicated a significant portion of his career to serving church communities in diverse roles, demonstrating his commitment to community engagement and strategic communication. Anthony's background uniquely equips him with a deep understanding of marketing principles and community dynamics, enabling him to offer invaluable insights into product positioning strategies tailored to meet the needs of startups. In this episode, he shares his expertise and perspectives on navigating the dynamic landscape of startup marketing. Timestamps 00:21- Community work background 02:10 - Marketing and Branding in smaller companies 06:10 - Importance of Messaging 13:18 - Journey to PMF 19:18 - Pitching a service vs Pitching a product 22:42 - Segment-based messaging 27:09 - How can founders approach their pitch to larger companies? 36:50 - Life Learnings Interested in the full episode? You should be. Head over to comments, sort by oldest first and dive into the depth of all things positioning.

Seeking the right way to spend your time as a founder? Quick fixes could be misleading. Here’s why you should dive deeper:

From rising martech spend to TOFU snafus, we’ve got 🌶 hot takes, ❄ cool trends, and one 🔥 fiery feud in this week's issue of the StartUp Marketer newsletter. Sign up to get the latest tips, tools, and templates that marketers need to thrive in the high-stakes startup world. 👉 https://lnkd.in/emD4ekWH

Matt Slotnick and the team at Poggio Labs are building something really special for sellers and sales leaders—I recently sat down with Matt to talk about what it takes to build a tool that salespeople **LOVE**, what are some of the non-obvious things he's learned as a newcomer to sales, why most advice startups get is generally bad advice, and much more. Full episode out next week!

Meta vs. Google: Who wins on customer acquisition according to Right Side Up Founder Tyler Elliston? 🥊 In our latest episode of Growth Talks, everyone from early-stage startups to late-stage enterprises will uncover what success *really* looks like at each growth stage. You'll also learn how to create a functional marketing team that—spoiler alert—doesn't include only FTEs. In this episode, Tyler walks through balancing in-house talent with external resources like consultants and agencies. If you're curious to learn about these topics and more, check out our latest episode here: https://bit.ly/4dwqxhb Oh, and the answer to our first question? It's in the video below. 🫢 ⤵️

No strategy works without internal buy-in. What happens when you've got big goals in 2024? Amazing strategies you're gonna try out? You see that you need to pivot to meet changing demands? You need alignment. Guest Theresa Potratz, MBA shares how to get the buy-in you need. Listen to today's new episode to hear about Startup Marketing Realities and Adaptability

This podcast episode contains a wealth of insights, but one stands out to me in particular: "That’s your relationship, that’s your reputation. And so yeah, I think especially for sales, they have to believe in it, and they need to know that if they’re going to convince someone to buy this thing, it’s going to work and it’s going to deliver on the value they promised." Nothing kills a relationship with a partner or client faster than inauthenticity. We can tell when someone doesn't really believe in what they're selling. That's why it's important to establish your core values and build a team based on those values. #Founders #Sales #Marketing #Values

No strategy works without internal buy-in. What happens when you've got big goals in 2024? Amazing strategies you're gonna try out? You see that you need to pivot to meet changing demands? You need alignment. Guest Theresa Potratz shares how to get the buy-in you need. Listen to today's new episode to hear about Startup Marketing Realities and Adaptability

We are wrapping up another month of incredible conversations on the #PredictableRevenuePodcast. #March has been about diving deep into the essence of #sales, from the foundations of trust to the targeting specifics. Let’s take a look: 1. Building Trust We started with sales guru Larry Levine, exploring the critical role of trust in sales. Larry, the mind behind "Selling From the Heart," shared how authenticity and integrity are non-negotiable in forging lasting relationships with prospects and customers. This episode is a must-listen for anyone looking to elevate their sales approach with a genuine connection. 2. From Founder-Led to First Sales Team Next, Kristie Jones took us on a journey from founder-led sales to the milestones of building your first sales team. As the founder of the Sales Acceleration Group, Kristie unpacked the transition, offering strategies for translating founders' visions into scalable #SalesProcesses. This is an insightful episode for startups navigating growth. 3. Hyper-Focused Strategies Matthew Roberts from Mosaic.tech joined us to discuss shifting from broad-based prospecting to hyper-focused strategies. This transformation in #SalesDevelopment is crucial for anyone looking to target specific markets efficiently. Dive into the complexities and successes of refining your sales approach with Matthew’s expert insights. And tomorrow for the last episode of the month... 4. Navigating Product-Market Fit Lastly, we explore the challenging journey to product-market fit with Trellus (YC W22)’s founders, Dom Odoguardi and Ajinkya Nene. Their #startup story is a testament to the perseverance and adaptability required to navigate the startup maze successfully. A candid look at the highs and lows of finding your market. Dive into the episodes for knowledge that could redefine your sales journey. Links in the comments below!