Dulux ’s Post

Creativity or consistency? Why not both? In the B2B world, the debate often swings between creative innovation and consistent brand messaging. But why should you have to choose one over the other? The most successful campaigns are proof that creativity and consistency can coexist. Together, they help businesses stand out whilst building trust and recognition over time. Whether it’s a bold campaign or a small tweak in messaging, the balance of both ensures that your brand stays fresh, yet familiar. In the video production industry, creativity and consistency are just as vital. Creative visuals and storytelling draw in your audience, while consistent branding ensures they recognise and trust your message. Video allows businesses to experiment with unique ideas whilst maintaining a consistent tone, style, and purpose. Find out more 👇

Today’s marketers are feeling the impact of several universal truths: Brand loyalty is waning, it’s harder to build trust, and customized experiences are not just desired – they’re expected. Event marketing isn’t exempt. In this Virtual Chocolate Tasting, we'll discuss how marketers are getting creative to combat this, employing an Event-Led Growth approach to battle increasing competition, decreasing buyer attention, and heightened demand for personalized interactions. Register now to join the conversation→bit.ly/4aRDYrv #b2bmarketing #b2bsales #networking

Wondering how to cultivate unwavering brand loyalty? Discover these key strategies to keep your customers coming back for more: 🎁 Rewards Programs: Offer incentives for repeat purchases. Implement a loyalty program where customers earn points or receive discounts for their continued support. 🎯 Personalized Offers: Tailored discounts for loyal customers make them feel valued. Use data to provide exclusive deals that match their preferences and past purchases. 💬 Quality Customer Service: Provide exceptional support to turn customers into advocates. Respond promptly and effectively to inquiries, ensuring a positive experience every time. 🔗 Consistent Branding: Maintain a consistent brand voice across all channels. Ensure your messaging, visuals, and values align to create a cohesive and recognizable brand image. 🤝 Community Engagement: Engage with your brand community to foster a sense of belonging. Host events, create interactive content, and actively participate in conversations to build strong connections. Ready to boost brand loyalty and create lifelong customers? Implement these strategies and watch your brand thrive! 🚀💼 #BrandLoyalty To learn more about such valuable content, visit our website: https://lnkd.in/dVEbAfBf #CustomerEngagement #RewardsPrograms #PersonalizedOffers #CustomerService #BrandConsistency #CommunityEngagement #BusinessGrowth #MarketingStrategy #Infusionmarketing

Today marks the start of the Insight Traction Lions - our annual awards for simple, clear & differentiated shopper communication. Check out the blog for a quick recap and follow along for the next few weeks. https://lnkd.in/egs4DH-3 #insighttractionlions #shoppermarketing

The average American is a member of 16 loyalty programs. From points earned for purchases to coupons or discounts for repeat customers, loyalty programs are a proven way to build long-term brand engagement. They can help you both retain customers and boost profits — when they’re done well. Learn more about the value of #digital loyalty brands.

The average American is a member of 16 loyalty programs. From points earned for purchases to coupons or discounts for repeat customers, loyalty programs are a proven way to build long-term brand engagement. They can help you both retain customers and boost profits — when they’re done well. Learn more about the value of #digital loyalty brands.

What'd you miss on day 1 at #DMEXCO? Seb Joseph at Digiday summarized the agenda highlights, including our CRO Alwin Schauer's session about retail media and the future of performance marketing. Check it out: https://lnkd.in/gqpnm9Bw #DMEXCO2024 #ecommerce #digitalmarketing

Success in retail door-to-door: What makes a brochure campaign truly effective? Accurat analyzed 122 Belgian door-to-door campaigns to uncover insights that improve drive-to-store impact. We found 9 drivers for success—here are 4 highlights: 👉 Leaflets perform best when they highlight fewer products (≤2) or offer a rich variety (6+), avoiding the middle ground. 👉 Bigger discounts aren't always better—balance is key! 👉 Compact leaflets (<20 pages) outperform lengthy ones. 👉 Beyond promotions, inspire your audience to take action. Find the remaining 5 and learn more about the door-to-door impact drivers using the link in the comments section. #RetailSuccess #ConsumerInsights #MarketingStrategy #DoorToDoorCampaigns #DataDrivenMarketing

Quick and worthy read. How can brands welcome and retain customers in ways that extend and build the brand vs discounting their core product?

What can B2B brands learn from Guinness? A lot more than you’d think. From legendary storytelling to innovative branding, Guinness has built a global, multi-market marketing strategy that stands the test of time. The best part? The same principles apply whether you're selling software or stout. Consistency, brand assets, and smart innovation are key, as is understanding nuances between different international markets. Curious how to apply these insights to your own business? Dive into the lessons from Guinness’ marketing success in our latest blog. Read here: https://lnkd.in/eFxedzAP