Duncan Smith’s Post

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CEO, CPO and GM for global agencies

Great to be featured in the latest from CMSWire. No excuses today not to use technology empathetically to enhance the audience experience naturally and in an additive (and non creepy) way. Just because you have some data on me doesn’t mean you know me. At Journey Further we’re all about creating attention worthy communication that goes beyond the algorithm, understanding people better to create more value for audiences and better results for brands.

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It's time to ditch hyper-personalization. Instead of trying to predict every customer move, focus on tailored experiences that react in real-time and create genuine connections. Smart tech + empathy = better results. Read more from Duncan Smith on creating customer value: https://lnkd.in/e8ci8bxE Journey Further | #CX

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