Dutch Digital Design’s Post

I recently wrote an article on the joys and challenges of developing future air travel experiences. Delightful to have the opportunity to reflect on process and the fascinating elements of this work - and grateful for the excellent Teague designers and researchers who are my teammates in this endeavor! https://lnkd.in/gi4fy94G Originally published in Industrial Designers Society of America (IDSA) Innovation Magazine. hashtag #design #complexproblems #teague #designresearch #uxresearch #researchmethods

𝐄𝐥𝐞𝐯𝐚𝐭𝐢𝐧𝐠 𝐁𝐫𝐚𝐧𝐝𝐬 𝐰𝐢𝐭𝐡 𝐂𝐨𝐥𝐨𝐮𝐫: 𝐀 𝐂𝐌𝐅 𝐃𝐞𝐬𝐢𝐠𝐧 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡 Selecting the perfect colour transcends merely choosing from a colour wheel; it embodies an immersive journey that intricately weaves narrative and nuance. This holds profound significance in the CMF design process, particularly for startups and corporates venturing into innovative spaces like electric vehicles (EVs). Embarking on a hypothetical exploration with an EV brand, our objective is to evoke distinct emotions through exterior colours signifying: vitality, expansiveness, and authenticity. These guiding words unveil an immersive journey, revealing the deep emotional resonance required of our chosen colours. 'Authentic Expansive Vitality', this phrase intuitively draws us to hues echoing life and nature, steering us towards the serene coolness of greens or blues. Yet, within an EV's innovative landscape, these colours must also resonate with a sense of vital- expansive spirit. This prompts us to venture into the unconventional. Can warmer hues like yellow or red encapsulate a tech-forward edge? Envision 'Mars Dust Red' or 'Jupiter Dust Yellow', colours that, though grounded, exude an ethereal quality, seamlessly blending India's ambitious space dreams with an EV's contemporary ethos. But how? These otherworldly hues are echoes of India's recent achievements in space exploration, including ambitious manned missions, which have sparked a tech-oriented mindset among GenZ and millennials. The widespread admiration for ISRO, underscored by the record-breaking viewership of the moon landing, signifies a national tilt towards space exploration. This innovation stride has transcended mere national accomplishment to become a part of our collective identity, inspiring a fresh narrative in colour storytelling. This leads us to ponder the emotional characteristics these colours should embody. Delving into the brand storytelling process demands an exploration into their emotional depth. Should these colours project a dry, otherworldly aura or a vibrant, life-affirming gloss? Do we envision them with a texture granularity or a boldness in multi-layered geometric textures? Oscillating between these considerations, we align colour with brand ethos until the colours begin to articulate their narrative autonomously. This iterative, 𝐫𝐞𝐟𝐥𝐞𝐜𝐭𝐢𝐯𝐞 𝐣𝐨𝐮𝐫𝐧𝐞𝐲 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐭𝐡𝐞 𝐂𝐌𝐅 𝐝𝐞𝐬𝐢𝐠𝐧 𝐩𝐫𝐨𝐜𝐞𝐬𝐬 𝐨𝐟𝐟𝐞𝐫𝐬 𝐬𝐜𝐚𝐥𝐚𝐛𝐥𝐞 𝐯𝐚𝐥𝐮𝐞 𝐚𝐜𝐫𝐨𝐬𝐬 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐬𝐜𝐚𝐥𝐞𝐬 - 𝐟𝐫𝐨𝐦 𝐬𝐭𝐚𝐫𝐭𝐮𝐩𝐬 𝐭𝐨 𝐌𝐒𝐌𝐄𝐬 𝐚𝐧𝐝 𝐜𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞𝐬 - 𝐚 𝐧𝐮𝐚𝐧𝐜𝐞𝐝 𝐂𝐌𝐅 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐡𝐚𝐬 𝐭𝐡𝐞 𝐩𝐨𝐰𝐞𝐫 𝐭𝐨 𝐞𝐥𝐞𝐯𝐚𝐭𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐩𝐞𝐫𝐜𝐞𝐢𝐯𝐞𝐝 𝐯𝐚𝐥𝐮𝐞. It crafts a narrative that intricately weaves a brand's aspirations with its vision. How this will adapt for another category is for another post. #CMFDesignProcess #CMFIndia #BrandStorytelling #Startups #Corporates #Innovation Navdeep Kaur

At ApexSolTech, design isn't just about aesthetics; it's a pathway to powerful user experiences. Our development expertise ensures your digital dreams become reality. Let's create innovation, inspire engagement, and bring your vision to life. 💡🖥️ #DesignAndDevelopment #DigitalInnovation #UserExperience #DigitalDreams #WebDevelopment #digitalworld #designing #inovation #illustration

They say it takes a village to raise a child. But it also takes a village to launch a brand, product, or service to the world. At Would You Even and Kaleidoscope, we love nothing more than seeing brands and products come to life. We get a kick from sharing our experiences and manifesting things into the world. After all, we make real things in a digital world. That’s why we are partnering with Tocci Made to facilitate helping brands bring their products and stories to life. We have worked with everyone from startups like MOO to global giants like Nike. Come see how we can help you. #brand #design #tech #product

With immersive technologies on the... Horizon, IRL immersive is leveling up.

We are close to the new Phoebe Philo collection launch. 🙀 BoF wrote an interesting article today regarding her new collection and more importantly - her ability to break the rules. We all know the fashion industry needs some new operating models to make the business model sustainable - especially with the macro environment driving the need for more agility and efficiency. I wrote a post about this on Thursday - what if fans could actually own brands? Surely that is better than shareholders owning brands? Or is it? What will she do? As a designer who is known to innovate and tap into the zeitgeist better than most - anything is possible coming from her. Looking at the visual clues Phoebe shared, we can have a bit of fun guessing what her creative and operational strategy might be. No stores, all digital, something immersive yet timeless? Here are some ideas - ⭐️Launch an audio-only digital fashion show with 3D sound design to immerse listeners and spark imagination. ⭐️Create an invite-only digital community for top customers to provide feedback and preview designs via AR. ⭐️Partner with a gaming company to bring her designs into the metaverse through digital avatars and virtual goods. ⭐️Produce on-demand custom couture based on customer inputs using AI design and digital manufacturing. ⭐️Develop a direct-to-avatar fashion line for use across metaverse platforms and virtual worlds. ⭐️Implement a made-to-order model powered by body scanning tech and production-on-demand to eliminate waste. ⭐️Host a digital design competition where community members can submit and vote on product ideas or fabrics. ⭐️Launch a community membership system where brand engagement and referrals unlock special access and products. ⭐️Create an interactive digital muse experience with her aesthetic brought to life via VR and original music. ⭐️Develop a digital fabric swatch library for virtual draping and design using touch/physics tech. ⭐️Implement verification of limited edition physical products paired with circularity tech. ⭐️Launch a council of young design advisors. ⭐️Use 3D body scans and AI to generate personally fitted patterns for made-to-measure garments. ⭐️Produce a documentary series streaming the behind-the-scenes design process from start to finish. ⭐️Develop a line of smart accessories integrating tech like GPS, climate control, or mood lighting. ⭐️Partner with a recycling startup to upcycle used garments into new limited edition pieces. ⭐️Launch an agile design studio utilizing data analytics and direct customer input to guide development. ⭐️Create AR and haptic gloves for virtual garment try-on with touch feedback. ⭐️Implement a distributed manufacturing model producing goods on-demand close to customers globally. Or - just make insane clothing that drops whenever she feels like it and keep it mostly analogue :). Let's see!

Technology meeting construction industry is always fascinating. Let us see how many of these make it to general public domain and become easily available. #construction #design #innovation

Transparent Walls & LED Screens Are Here! 🤯 Cutting-edge materials like transparent cement and LED film screens are transforming stores into futuristic wonderlands. Imagine: •Walls that let light flow freely, creating an open and airy atmosphere. •Interactive displays that change with the flick of a switch, showcasing products in a whole new way. These innovations can: •Boost Brand Image, stand out from the crowd with a unique and unforgettable design. •Engage Customers, this creates interactive experiences that leave a lasting impression. •Craft a Memorable Story and your store becomes a destination, not just a place to shop. This isn't just cool, it's strategic! Follow me for more Rinor Restelica I share about Tech and AI, I also help CEOs and founders build their online presence/ personal brand. DM me 📩 #innovation #retail #design #futuretech #innovationvoice

If you are passionate about produtct software design, or how a software product works, I recommend this documentary, it is a must-watch for anyone interested in the impact of design on innovation and business evolution. Design isn't just about aesthetics, it's also about functionality and user experience, and the documentary highlights the importance of balancing these aspects in developing a successful product. #designthinking #UX #UI #businesssuccess #design #inspiration #creativestorytelling #documentary https://lnkd.in/d_pA7aSy