Dylan Steven’s Post

Transcript

Right. So another website review today we're doing smiletrain.org. Obviously the focus here is on cleft palate. So I wanna go through a few core areas, content, design, technology and accessibility, our usual framework for one. You'll notice that they're using you focused language, so language focused on the visitor, right. So he's with cleft palate need your support and your monthly gift think that that's a strong opener like. Usually say it's important to put the visitor and the audience at the center. It's not we focused content, it's you focused content. And then they have a donate monthly or donate one time option. Also, they are calling out their anniversary, right? So they marking 25 years and 2,000,000 surgeries and there's a little bit of impact data. 2 million children. I think that that's a huge number. I'd like to see. It's kind of hidden. I'd like to, I think this could do this would be a better, this could be more well highlighted as a few key data points. They have other data points that matter elsewhere on the site. I feel like the home page deserves to have to put this all in one place, highlight them, maybe give them some icons and some bigger font. I feel like it's a little hidden, but it is. There are two million children basically, you know, they're, they, they claim to have a kind of a unique model for how they do, how they support children with cleft palates. So they don't do missions they don't like, you know, have you don't travel to countries to do this stuff. They basically provide education and resources for medical professionals and for families. And so our home page talks a little bit about them, but it also gives it's, it's very user focused, right. So patients and families, here's here's your area, here's where you can. Access things that are relevant to you and then medical professionals. So I like the way they broke that up. I like that they made it you're focused and they kind of organizing it that way. Also, like they have a couple pages here. They have what are our model and why cleft? So, you know, I think starting with our model, I think they do a good job of articulating what makes them unique. They do a good job in this video talking about why their model is better than other models. They talk about the specific technologies they're using to make that to to to provide. This comprehensive care so I like that they talk about their specific model because that seems to be a a unique selling point for them and then why clefs? I think this is interesting and some more key data. I think it's kind of awkwardly placed here, but no, I think why do why is this her mission? Why are we focusing on this so I think that that's a pretty solid couple of pages to reinforce your your mission and a few other things to know in terms of content. They have great stories down here videos I think make. You know, make you feel something and then they have some of this social proof here. So overall, I think the content is nice. I think it does a good job kind of putting the user and the visitor at the center. I'll also providing an experience for both their patients and the medical professionals who whom they enable to get this work done. So alright, design for the first thing we talked, you know, we kind of touched on this. They have this anniversary branding here, so they're kind of highlighting the 25. It makes you curious. They have a landing page for their. 25 years, which talks about what they've done. I think that this is exactly what I what most nonprofits should be doing during their anniversaries and then, you know, prompting with an ask. I think that that's great. I think in terms of imagery, you know, cleft palate is always one that kind of provokes emotions. At least it doesn't make me think really cute kid with cleft palate hard to not see, hard to ignore. Oh, I think they're using very strong imagery. I think they work in a medium that has a lot of strong imagery had this red. Donate, which I think is kind of a. Typical like healthcare kind of urgency tactic, right? So obviously it stands out. I think it it, it kind of prompts that like this is urgent, necessary kind of message. You'll see that throughout the site. They've got the, the kind of the red model, the red button. One thing I will say is I think there's too many menu items here, right? So they have 123456. I think especially because some of these are, you know, all of them almost are kind of two words each. So there, there turns out to be just feels very long. It takes up a lot of space. I think they could have reorganized this for their approach and about us to be nested together so that it takes up less space. And then I think maybe a mega menu might have made sense to combine patients and families and medical professionals in one drop down with their own kind of separate columns for each of their areas. So I think they could have condensed down this, this main menu navigation so it doesn't sprawl across the whole, the whole top header area. So that's one of my only kind of like negative pieces of feedback for them. In terms of technology, they're using Drupal and for donate, they're using fundraise up, which we've talked about before, super effective. Really easy to use, really easy to kind of check out and and and pay, which I think is really good when you have something you you have something this emotional people are looking to like alright, I need to give you want to make it frictionless. Fundraise up does that. And then I like they also have this this partner treatment like find a find a partner function, right. So you select your country, it matches you with different partners in the area. I think that's a really powerful resource. Just kind of a database, a directory that you can filter and search by. That's useful. And then in terms of. Accessibility. One thing I will say is that these donate buttons don't pass color contrast. So it would just surprising, right? It looks like you'd think red on white, but it's just like kind of the the tone of the red on the white doesn't work. But other than that, keyboard navigation is solid. You can go through the whole net menu navigation you can navigate all through the page with. With the tab. So accessibility is pretty good, at least again, based on the the depth with which we're testing it. So at smiletrain.org, Twitter donating. Thank you.