Dyler’s Post

What Gucci needs now is excitement. Gucci's Spring 2020 show made a bold statement about the role of fashion as a form of power and control. Read More: https://shorturl.at/lpACR #LuxuryCruxx #LuxuryConnect

📣#Luxury #fashion house Gucci has published its latest impact report in which it reveals progress made against its #sustainability targets📣 This latest impact report comes at a time when Gucci’s parent company Kering is focused on turning around its number one luxury brand amid an industry-wide slowdown that today saw Burberry replace its CEO after more disappointing sales in the luxury fashion sector. Click here to read the full story👇🏼 https://lnkd.in/erAybmYy

Gucci, are you okay? Do you wanna talk? ICYMI, Gucci sales drop 18% in the first quarter sinking the shares of Kering by a crazy 9% due to the star label. Many are saying this fall was inevitable. The reason? There were no PR fiascos, no controversial campaigns, no sudden uptick in prices – it all boiled down to INCONSISTENT brand messaging. A historically loud brand, known for its maximalist appeal and out-of-the-world quirky showcases (thanks to our saviour Alessandro Michele) suddenly pivoted towards the “quiet luxury” trend. This sudden shift came under its new creative chief, Sabato De Sarno who BAPTISED the brand of its former glory due to what critics are saying “a lack of creative direction.” And for what? To fall in with Kering’s strategy to open up the brand to newer consumer sets. From being a cult-favourite of Harry Styles, Billie Elish, etc to Lindsey Solomon (a fashion publicist) saying "I think of what a fashion editor is wearing — it's not Gucci,” – such is the brand’s FALL FROM GRACE. While we have Gucci in our prayers that it cleans up its act and comes back stronger, there’s a larger lesson at hand. No matter how huge your brand is – if the perception of it dips, if strategy transitions are sudden – your loyal customers WILL leave you. @ALL BRANDS, consider this the 36873th sign from the universe to make your brand messaging air-tight. What do you think Gucci can do to fix this? #KeringCrash #GucciSalesDip #GucciBranding #FashionMarketing

How Gucci went from high fashion to discount rack, while LV has got stronger & more valuable. Gucci has apparently relied more on riding and encashing fashion trends, while LV with its emphasis on luxury has made timelessness & classics, rather than trends its focus. I'd love to know how fashion and luxury folks here see this. https://lnkd.in/giTWXdiX

Apparently, Gucci Creative Director Sabato De Sarno recently said at an event in Milan earlier this week: "I'm doing what I like, and if what I like is a commercial thing, fine." Some pundits quickly jumped in and criticized him for being arrogant. De Sarno has faced unwarranted criticism following his debut collection, accused of being too commercial and succumbing to corporate demands. Perhaps his response simply means, "What if what I like happens to be commercial?" I find pitching Commercial vs. Creative such an unproductive debate. Creative can be Commercial and Commercial can be Creative. Upholding purpose, values, and authenticity to oneself and the brand that we serve already adds worth to one's work. Will it drive sustainable sales and profit? This requires time (more than a fashion nanosecond) to be confirmed. For those of us in the business, or simply love the art and science of fashion, new talents recently appointed to helm multi-billion-euro brands should be encouraged and supported, not taken down at the first chance. #FashionDesign #BrandValue #Authencity #Courage https://lnkd.in/eBGcyy3Y

📶 𝐖𝐡𝐢𝐜𝐡 𝐋𝐮𝐱𝐮𝐫𝐲 𝐠𝐢𝐚𝐧𝐭𝐬 𝐚𝐫𝐞 𝐫𝐢𝐬𝐢𝐧𝐠 𝐚𝐧𝐝 𝐰𝐡𝐢𝐜𝐡 𝐚𝐫𝐞 𝐟𝐚𝐥𝐥𝐢𝐧𝐠❓ With Kering facing some headwinds, I took a deep dive into the Lyst Index for insights. 💡 For the uninitiated, the Lyst index is a quarterly ranking of the "hottest" fashion brands. Here’s what I found: ➡ Gucci: dominated in '21 and '22. By '23, they've dipped to 9th place or even lower. ➡ Balenciaga: faced setbacks with their ad scandal late in '22, now slightly behind Gucci. ➡ Louis Vuitton and Dior: both have witnessed a consistent fall since '23. ➡ Miu Miu: has been rapidly ascending the ranks. ➡ Prada: the consistent frontrunner, securing a spot in the top 5 for 3 years straight. The luxury fashion scene never stands still. Some brands fall. Others rise. That’s the excitement of it all. Stay tuned for the next quarter’s shifts! #luxuryindustry #fashionbrands #lystindex 𝑆𝑜𝑢𝑟𝑐𝑒: 𝐿𝑦𝑠𝑡.𝑐𝑜𝑚

Does Luxury Fashion Have a Sustainability Problem? Kering's latest profit warning has sent shockwaves through the industry. The parent company of Gucci, Saint Laurent, and Balenciaga reported a 14% decrease in Gucci sales and a 10.4% decline in overall revenue for the third quarter of 2023. So, what's behind this decline? Weaker demand in the Asia-Pacific region, particularly in China, and difficulties in the wholesale channel. However, it's not all doom and gloom. Gucci's direct-to-consumer sales performed better, and Saint Laurent and Balenciaga posted strong sales growth of 21% and 24%, respectively. Kering's CEO, François-Henri Pinault, remains confident in the company's ability to adapt to the changing market environment and drive long-term growth. But this latest profit warning raises questions about the sustainability of the luxury fashion industry as a whole. What do you think? Is the luxury fashion industry struggling to keep up with changing consumer expectations? Can companies like Kering adapt and thrive in a rapidly changing market? Let's discuss. Share your thoughts in the comments below. #LuxuryFashion #Sustainability #FashionIndustry

there are like 30 different ways of selling a bag but none of them will work for you… if you don’t focus on your brand and what feelings does it sell. Gucci sells fashion so does Versace & Dior, it’s the brand experience that will always draw the distinction line. #luxurymarketing #brandexperience #marketing #gucci #branding #luxurybrands

https://lnkd.in/eUt3n7p6 Thanks to Madeline Berg and Business Insider for highlighting my 2017 contrarian view on Kering's Gucci's popularity in this insightful article. ..."We still believe the Gucci brand's current growth rate, which is 10 times higher than that of the industry, represents a risk going forward," Morningstar's Sokolova wrote in a 2017 note. "We prefer to take a prudent stance and acknowledge market saturation risk, given the very distinct aesthetics of the current collections (which can produce both tremendous demand uptick and fatigue)."... My current view is that most luxury brands go through fashion cycles and their popularity tends to fluctuate. Inherent business characteristics of Gucci brand, such as wide brand recognition, history of pricing power, strong control over distribution (>90% + outlet closures) - which should reduce risk of negative discounting spiral; as well as Kering's group's access to talent and financial resources skews chances for recovery upward. #gucci #kering #luxury #investments #stockinvestments #equityresearch #morningstar #businessinsider #contrariancalls

'📈How Prada Is Defying the Downturn🛍️ The Milanese group reported nine-month net revenues up 18 percent year-on-year💥, powered by eye-popping growth at Miu Miu, where third-quarter sales surged 105 percent.💯🔥 #Prada #MiuMiu #RetailGrowth #FashionIndustry. Find more insights at databoutique.com, the largest source for public data in retail.💼🌐 #DataAnalysis' by The Business of Fashion about Prada Group