Dynamic Business’ Post

"Businesses are increasingly integrating external data sources, such as social media data and online reviews, to complement their tracking efforts. Advancements in technology, such as generative AI, are revolutionizing the way businesses analyze and interpret tracking data." Our Regional Engagement Director, Keri Vermaak, recently wrote for Greenbook about how to stay ahead of the evolving landscape with brand trackers. Learn more: https://lnkd.in/g2hcmiUv #brandtrackers #brandtracking #marketresearch #mrx #insights #womeninresearch #brandstrategy #consumerbehavior #restech #generativeAI

🌟 Introducing AI + Brands by AI Governance Group 🌟 At AI Governance Group, we believe that the intersection of artificial intelligence and branding represents one of the most transformative spaces in modern business. That’s why we’re thrilled to launch AI + Brands, a new series that explores how AI is reshaping the way brands connect, innovate, and grow. Each week, AI + Brands will deliver thought-provoking insights, real-world examples, and actionable takeaways on how AI influences branding strategies. From navigating ethical dilemmas and combating disinformation to leveraging AI for personalized customer experiences, this series will unpack the opportunities and risks that come with this powerful technology. As leaders in AI governance, our mission is to provide clarity and guidance for organizations striving to use AI responsibly and effectively. With AI + Brands, we’re diving deep into the practical and strategic implications of AI for marketers, brand strategists, and business leaders alike. Let’s start a conversation about how AI can elevate your brand—ethically, responsibly, and powerfully. Follow the series and join us on this journey into the future of branding. #AI #Branding #AIandBrands #AIGovernance #Innovation #MarketingEthics

✨ Introducing AI + Brands: A Monthly Exploration of Innovation and Impact ✨ In a world where technology is reshaping industries at lightning speed, staying ahead of the curve is no longer optional—it’s essential. That’s why I’m excited to launch AI + Brands, a new monthly series dedicated to exploring how artificial intelligence is transforming the branding landscape. From enhancing customer experiences with personalized marketing to navigating challenges like AI-generated disinformation and ethical dilemmas, this series will dive into the stories, trends, and innovations that are shaping the future of brand strategy. Each month, I’ll bring you a curated roundup of the most impactful news, paired with insights on what it means for businesses, marketers, and brand leaders navigating this evolving space. Whether you're an AI enthusiast, a branding professional, or simply curious about how these two worlds intersect, AI + Brands is your go-to source for staying informed and inspired. Follow along as we uncover the opportunities, challenges, and game-changing moments in this exciting frontier. Your feedback, thoughts, and perspectives are always welcome—let's start a conversation about the future of brands in the age of AI! #AInews #latestinAI #AIinBrands #AIforBrands #AIinDesign #AIinBranding

"It’s cliche, but this is changing constantly. The tools we have at our disposal are becoming more and more powerful with the advent of AI and the applications to our industry," says Kevin Token. See what else he has to say about the role technology plays in projects. #BSAexpertisespotlight https://hubs.li/Q02jb9lc0

BRAND SAPIENS IN THE AUTOSAPIENT AGE Will your brand lead or follow in the Autosapient Age? The term "autosapiens" was coined by Jeremy Heimans and Henry Timms in a 2024 article published in the Harvard Business Review. They used it to describe a new generation of AI systems that are not merely tools, but active participants making consequential decisions and shaping social and economic outcomes. Heimans and Timms defined autosapiens as having two key characteristics: 1) "Auto" meaning they can act autonomously, make decisions, learn from experience, adapt to new situations, and operate without continuous human supervision. 2) "Sapiens" meaning they possess a broad capacity to make complex judgments and wisdom that can rival or even outstrip humans. The concept of 'Autosapiens,' as highlighted in the HBR article, parallels the vision that my partner in NEW STARTEGY Dejan Bojović, and I have championed since 2011, when we coined the term Brand Sapiens, and 2013, when we registered it as a trademark in the USA. Here’s how Brand Sapiens is setting the stage for brands to thrive in this new era, fundamentally changing the way businesses connect with their audiences. Transforming Brands into Humanized Personalities Brand Sapiens is not just about innovation, it's about revolutionizing the core of stakeholder interaction. By humanizing brands and giving them a persona that audiences can relate to and empathize with, Brand Sapiens leverages Generative AI to craft interactions that are not only personal but deeply resonant. This shift from traditional marketing to creating brand personas that act autonomously and engage directly with consumers and all other stakeholders mirrors the transition to autosapience—a key trait of the emerging AI systems highlighted by Jeremy Heimans and Henry Timms. For business leaders, understanding and integrating autosapience into brand strategy is crucial. The Autosapient Age reshapes not just market dynamics but also stakeholder expectations. Brands that engage consumers as intelligent and adaptive partners will dominate the future market. Brand Sapiens provides the tools and insights necessary for brands to harness these AI-driven capabilities, turning potential challenges into substantial opportunities for growth and engagement. For business leaders, the journey towards this transformative era is both a monumental challenge and a tremendous opportunity. Will your brand lead or follow in the Autosapient Age? —— We will provide more detailed information about Brand Sapiens and its global promotion in October in Dubai. Currently, a demo product is available, and several brands have already joined the project. Delta Holding will be the first company in Serbia to launch Brand Sapiens for its brands. I am attaching an article about the Autosapient Age by Jeremy Heimans and Henry Timms OBE from the Harvard Business Review from this year. #HBR #AutosapientAge #JeremyHeimans #HenryTimms #BrandSapiens #NewStartegy

Thought provoking - #LLMs that take on key roles in your business making sure everything runs as it should. Are we keeping an eye on the #AI or is the #ArtificialIntelligence keeping an eye on us ? buff.ly/41wYYlC #innovation #disruption #GenAI #GenerativeAI #AgenticAI

AI dependence in brand safety/suitability could hinder strategic decision-making, and business results. AI is not a replacement for human judgment, but an enhancement to it. https://hubs.li/Q032J20D0

Interesting article by my colleague Subhashish Dasgupta on #AI in Brand Building in Canada. This originally appeared in our BrandZ report and was selected as a 'Top 5 Pick' by the #CanadianMarketingAssociation

Discover the essential facts every brand manager should know about custom AI voices for Text-to-Speech technology. Stay ahead of the game with these insights: https://okt.to/NycQBs

🤖 In 2025, Ai agents will outnumber humans. 🛒 With shopping delegated to Ai Assistants, brands need to impress the bots or risk being ghosted. 🔥 In a world of Ai Agents, branding isn’t just nice, it’s your best shot at being the bot’s first pick. ⚡ Always the Brand, never the Brandsmaid. 👉 https://lnkd.in/et2be8tB