Dynata’s Post

"Radical" is a perhaps-overused and still-relevant descriptor for the type of change required in the Media industry. 86% of global consumers crave simplicity when it comes to their #entertainment experiences. With consumers clearly signalling the current landscape needs reinvention, #media companies are rapidly repositioning for growth. #aotearoa #transformation Here’s how: https://accntu.re/3FSRQDM

🚀 Embracing Change: The traditional media industry is at a crossroads, facing unprecedented challenges. To not just survive but thrive, bold and innovative steps are essential. It's time to break free from the comfort zone and explore new territories beyond current competencies. 💡 Introducing the Media Thrive Index: A tool to gauge the impact of reinvention strategies. Our latest Accenture report unveils five foundational steps for companies ready to embark on a journey of radical reinvention. Are you ready to reshape the future of media? #MediaTransformation #Innovation #FutureReady #AccentureNZ

Discover how DV LIVE, one of Digital Virgo's key platforms, excels in media interactivity, audience monetization, and loyalty. With its ability to handle traffic peaks and a customizable user interface, DV LIVE transforms challenges into growth opportunities. Read more about it in our latest article: https://lnkd.in/efBFz4Wg

🚀 Unveiling the Future of Advertising with Prime Tycoon! 🌟 Dive into the dynamic world of the AdTech industry, where innovation meets creativity. 📈 Discover how cutting-edge technology is transforming the way brands connect with audiences worldwide. 🌐✨ Stay ahead of the game and explore the latest trends in digital advertising! 📊🔍 #AdTech #Innovation #DigitalMarketing #PrimeTycoon #FutureOfAdvertising #TechTrends

AI and Marketing - Do listen to what Narayan Devanathan, Group Chief Strategic Advisor, Dentsu India, has to say! 📍dentsu-e4m Digital Advertising Report launch 2024 Dentsu India I Viacom18 Sports I DangleAds Technologies I LinkedIn I Teads I Mobavenue Media #dentsue4mreport #genAI #digitaladvertising #digitalinsights #advertisingreport #onmichannelmarketing

What are the pros and cons of consolidation in the OTT landscape? #LinkedInNewsIndia In the ever-evolving world of Over-the-Top (OTT) media services, consolidation has become a prevalent strategy among companies looking to solidify their position in the market. This article delves into the pros and cons of consolidation in the OTT landscape, shedding light on the impact it has on consumers and industry players alike. ⭐ Pros of Consolidation in the OTT Landscape ✨ Increased Market Power Consolidation in the OTT landscape often results in larger companies with increased market power. This enhanced market power can lead to more competitive offerings and better services for consumers. ✨ Economies of Scale By consolidating their operations, OTT companies can achieve economies of scale, which can lead to cost savings. These savings can then be passed on to consumers in the form of lower subscription fees or improved content offerings. ✨ Enhanced Innovation Consolidation can also spur innovation in the OTT industry. Larger companies with more resources at their disposal can invest in research and development, leading to the creation of cutting-edge technologies and content that benefit consumers. ⭐ Cons of Consolidation in the OTT Landscape ✨ Reduced Competition One of the primary drawbacks of consolidation in the OTT landscape is the potential for reduced competition. When fewer companies dominate the market, there is less incentive to innovate and provide competitive pricing, which can ultimately harm consumers. ✨ Limited Content Diversity Consolidation can also lead to a reduction in content diversity. As larger companies acquire smaller ones, there is a risk that niche content and diverse voices may be sidelined in favor of more mainstream offerings. ✨ Data Privacy Concerns With consolidation comes the consolidation of user data. This can raise concerns about data privacy and the misuse of personal information by dominant players in the OTT industry.

🌟 Step into the Future of Adtech with This Week’s Adtech Today Update!🎥🌐 Discover transformative partnerships driving innovation, pivotal leadership changes steering fresh paths, and the hottest trends in global advertising investments. Keep your finger on the pulse of the industry with key insights into the dynamic world of adtech. Watch now to stay informed, inspired, and at the forefront of this ever-evolving landscape! 📊🚀 Vide Presenter: Falakzeb Khan Tess O'Brien | FreeWheel | Thomas Bremond | Ramzy Abouchacra | dentsu | Tarek Daouk | Nazara Technologies Limited | Fusebox Games | Nitish Mittersain | Ajay Mehta | GroupM | Mindshare | Media Partners Asia | Vivek Couto | SocialPanga | DealShare | Kamaldeep Singh | Himanshu Arora | Tonic Worldwide | GREENPLY INDUSTRIES LIMITED | Yatnesh Pandey | Unmisha Asher | FCB Kinnect | Sumera Dewan | Rohan Mehta | Chandni Shah #VideoNews #GlobalUpdates #GlobalNews #AdtechUpdates #DigitalMarketing #WeeklyNews #AdtechToday

The media industry is undergoing significant #transformation, driven by #technological advancements and changing #consumption habits. To stay competitive, media companies must provide a seamless #user experience by integrating cutting-edge technologies and quickly adapting to emerging #trends. DV LIVE is a robust platform designed to #manage media #interactivity as well as #audience monetization and #fidelity. It is capable of handling traffic peaks with an intuitive and customizable user interface. DV LIVE exemplifies a service that meets these needs, turning challenges into #growth opportunities. Discover more about our solution 👉 https://lnkd.in/efBFz4Wg #AudienceEngagement #Monetization #Innovation #DVLive

Please check out our POV on how to boost #Media engagement and revenue with #AI-Powered consumer intelligence #capgemini #Mediaengagement #getthefutureyouwant

Exploring the Convergence: From Tech to AdTech My conversations with 200+ leaders recently in the advertising and tech sectors have thrown light on the significant evolution that these domains have seen over the past three decades. This depth of experience has seamlessly transitioned into our work at VerSe Innovation and Nexverse.ai, where we focus on leveraging the capabilities of programmatic advertising to make meaningful advances in the AdTech landscape. Programmatic advertising has been a game-changer globally, gaining significant traction in developed markets in the last few years and making its mark in developing markets in Asia Pacific and Latin America. With the integration of advanced AI and an increasing demand for transparency, programmatic advertising is anticipated to transform how businesses scale and engage audiences worldwide. The industry is expected to grow to more than US $1.5 trillion in the coming years. At NEXVERSE.ai, we are not just participating in this growth; we aim to lead it. #ProgrammaticAdvertising #AdTechTrends #AIinMarketing #DigitalTransformation #GlobalAdTech #TechLeadership #InnovationInAdTech #MarketingTechnology #FutureOfAdvertising #AdTechInnovation #ArtificialIntelligence #GlobalMarketing Virendra Gupta Umang Bedi