🚀 Using Dynata's consumer audience data, MakerSights helped a top global sportswear brand develop an industry-first innovation for a previously underrepresented audience – wheelchair athletes. Discover how this partnership drove impactful, data-powered decisions and created products that empower and include. 📈📊 🔗 Download the full case study to learn more: https://lnkd.in/g8amaz-u
Dynata’s Post
More Relevant Posts
-
Effective marketing begins with a profound understanding of customers, prioritizing insight over immediate advertising strategies. Modern marketers grasp the importance of identifying customer desires challenges, and discerning how their product or service uniquely addresses these aspects for the target market. The key lies in becoming the optimal choice for a specific audience rather than a generic appeal to everyone. adidas strategically extends its target market beyond the 20 to 30-year-old demographic, recognizing the significance of the future generation of athletes aged 13 to 18. Employing customer development that considers age, demographics, and a shared passion for sports, Adidas tailors its offerings to resonate with diverse consumer segments. Their "Impossible is nothing" slogan intricately aligns with their value proposition, emphasizing innovation, customization, and esteemed brand status. Adidas fosters a closer relationship with its audiences by generating excitement and enthusiasm around the world of sports on a personal and relatable level, creating a bond beyond mere consumer-brand interactions. This approach positions Adidas not just as a sportswear provider but as a lifestyle brand that understands and connects with the aspirations of its diverse consumer base. https://lnkd.in/gn_GCq-w
To view or add a comment, sign in
-
Account Management | Digital Leading Ladies member | Marketing | AdTech | Programmatic | Advertising | Strategy | Saas | Client services | Business Development| Leadership
We recently worked with a well know sportswear brand to drive awareness of the brands latest collection. Using our search intelligence platform sense we created two custom audiences Training Enthusiasts & Dedicated Runners The Results: After ad exposure people were 2.57x more likely to search for the brand The campaign drove 157% more searches of the brand #captify #searchintelligence #searchuplift
To view or add a comment, sign in
-
Nike's 'Just Do It' slogan isn't just a tagline – it's a rallying cry for consumers to push their limits and achieve their goals 💪. Learn how they've used this message to shape expectations and foster a deep connection with their audience 📣. #DistinctiveBrandAssets #BrandPurpose #Marketing #Brand
Nike at 60: how the sportswear giant ticks all of marketing’s boxes
ipsos-posts.com
To view or add a comment, sign in
-
Retention Growth Strategist for Global Brands | I transform Customer Churn into Loyalty and User Journeys into Profitable Growth Engines | Founder - R360 Growth
In just one week, we've transformed the first click for sportswear brand TLC SPORT into an immersive journey, going beyond just welcoming new users. By cutting through the noise with a targeted quiz, we gained valuable insights, enabling us to craft a personalised welcome journey for each new user that outperforms any other flow and industry benchmarks. The results include: ⚡ 10.03% form submit rate ⚡ +36.53% increase in list growth ⚡ 6.7% placed order rate ⚡ 8.4% click through rate - outperforming peers by 5.12x #growthmarketing #retentionstrategy #personalisation #emailmarketing #klaviyo #retentionstrategies
To view or add a comment, sign in
-
🌍 A global outdoor apparel brand faced a challenge with low WeChat engagement despite their international success. To delve deeper, they turned to KAWO, a leader in social media analytics for the Chinese market. 🔗 KAWO's custom metrics feature allowed the brand to create a unique formula called "WeChat Article Potential" that considered factors like reads,, engagement, secondary shares, and amplification rate. The metric helped the brand understand what truly resonated with their audience. 📈 The results? A remarkable 35% increase in engagement within just three months, expanded reach, and bolstered brand awareness. 👏🏻👏🏻 📌 The ultimate takeaway: understanding platform-specific metrics is crucial for social media success in China. 🔎 Read the whole story here: https://lnkd.in/gjX8jtFU #SocialMediaManagement #SocialMediaMetrics #ChinaMarketing #SocialMediaSuccess
Cracking the WeChat Code: How Global Outdoor Apparel Giant Used Custom Metrics to Skyrocket Engagement | KAWO 科握
kawo.com
To view or add a comment, sign in
-
The Secret Sauce of Streetwear Success: How Brands Like Stüssy and BAPE Dominate 🔥 Ever wonder how top streetwear brands maintain their cult status? Here are 3 key strategies: 1. Consistent, limited releases 2. Cultural partnerships and sponsorships 3. Controlled product distribution But in today's saturated market, how can emerging brands compete? That's where OPQ comes in. We're a brand incubator helping new streetwear labels: • Maintain engagement between releases • Connect with their target audience • Leverage data-driven marketing strategies Are you an up-and-coming streetwear brand looking to make your mark? Let's chat! #Streetwear #FashionBranding #EntrepreneurTips
To view or add a comment, sign in
-
Sportswear Designer & Developer | Activewear & Swimwear Specialist | Design & Product Development | Freelance Apparel Designer
"The Olympic Games in Paris represent an opportunity for brands to engage with an estimated four billion TV viewers, as well as social media users". #OlympicGames #ParalympicGames #Olympicsports #sportsapparel #sportswear #SportingGoodsIndustry #activewear #Sportbrands #FashionIndustry #luxurybrands #fashiondesigners #fashionbrands #brandstrategy #fashionmarketing #fashion
Warm up your brand strategy ahead of Paris 2024 Olympics
wgsn.com
To view or add a comment, sign in
-
Increasingly, younger athletes are picking up on the idea that they can own their audience, output, and opportunity by leveraging partnerships paired with athlete-forward endorsement opportunities. This trend has only accelerated with the introduction of Name, Image, and Likeness (NIL), and will continue to play out over the coming years. It's a great time for creator-focused brands to partner with these creators as they build their audience vs waiting until the audience is already established. We see an even greater opportunity to be the thread that ties it all together! https://lnkd.in/dDtu8tE9
Athletes Don’t Want Nike or Adidas Anymore. They Want Independence.
businessoffashion.com
To view or add a comment, sign in
-
Helping businesses Attract and Land their ideal clients through Brand Message and Content Frameworks | LWR Digital Marketing / CEO Växa Nutrition
Standing out online isn't just about having a flashy website or posting regularly on social media. It's about being clear on who you are, what you stand for, and where you're headed. That's where your brand mission, values, and goals come into play. Let me ask you: If you had 100 pairs of shoes in front of you without their logos, could you tell which ones were NIKE, Adidas, and Asics? Most likely not. Why? Because it's not the product or material that makes them stand out, it's their BRAND. They are the backbone of your online presence, helping you connect with your ideal target audience and measure your success. Here's why these elements are so important. LINK IN COMMENTS #branding #socialmediamarketing #brandmessage #socialmedia
To view or add a comment, sign in
-
Research is king! Don’t take my word for it - just look at Nike’s “Just Do It Campaign” That campaign took their market share of the sports shoe market in North America from 18% to 43%, from 1988 to 1998. Nike's sales also jumped 1,000% over ten years. Nike started with athletes but as they dove deeper into researching the market… They discovered a wider market of everyday consumers who were increasingly interested in fitness and leisure activities. The built a campaign that catered to this demographic. And their business took OFF So where do you get your hands on such business-changing research? Check out my resources below #brandgrowth #marketing #marketingstrategy
To view or add a comment, sign in
144,912 followers