Eastpak reposted this
Chief Executive officer at The Smiley Company (creator of the Smileys). Philanthropist at Smiley movement.
Did you know? Smiley Company is Eastpak’s longest running partner. Since 2019, we’ve partnered with a shared passion for spreading positivity, breaking barriers and sparking change. Our previous two collections with Eastpak were very popular. I’m excited to renew & reimagine the storytelling for a third collection, this time as part of our Future Positive program. We’re spreading joy with a collection of bags and accessories starring our international symbol of happiness. The collection features 10 reimagined Eastpak designs, with the iconic Smiley incorporated into an iconic symbol, the yin and yang 🙂 ☯️ The best bit? ♻️ Eastpak is joining us on the Future Positive journey. The entire latest Smiley x Eastpak range is made from RPET. RPET (recycled polyethylene terephthalate) is made from recycled post-consumer plastic waste. It’s more sustainable compared to virgin plastic, ensuring a much lower carbon footprint and less energy waste compared to manufacturing with virgin plastic. Using RPET reduces the amount of plastic waste destined for landfill. Thank you to our friends at Eastpak (Pete Winkworth, Carolyne Sysmans, Shannon Honer, Nao Nishikawa, Florence Blanckaert & more) for continuing this partnership with us. We’re excited to have another Future Positive collection in the world. And the unstoppable Smiley lifestyle team has done it again. Well done Janet Martin, Darren Green, Holly Worley & Amy Sheridan on launching another creative, sophisticated collection with an inspiring partner.
Extremely proud of this partnership Nicolas and Smiley Company team! many thanks
great stuff Nicolas!
👏 👏 👏 😊 💗