The Eastside Rooms’ Post

✨ Let's talk numbers—because I'm so proud of the progress we've made with new content across social media! Here’s what’s been happening: 🚀 'Let's Talk About' series: 42,000 views on Instagram and 19,000 views on TikTok—a total of 61,000 eyes on this fresh, experimental content that only has four videos so far! 💬 Community connection: Over 180 thoughtful comments across these four videos from engaged fans and listeners who are actively joining the conversation. 🌍 Reach: Across Fresh Press, under the radar, and my personal account, we’ve reached 130,000+ accounts and racked up 200,000+ impressions. These numbers blew my mind! 🔥 Engagement success: New series like 100k Club, The Alt List, For The Plot, and Next Gen are resonating in ways I couldn’t have imagined with our dedicated new music fans. 🎶 Organic growth on Spotify: Over 500 playlist saves, driven entirely by sharing on Instagram and connecting people with the music we love. 📈 Follower growth: Over 1,000 new followers across all three accounts in just the past 90 days. And this isn’t about bragging—this is about celebrating progress through hard work, consistency, and adaptability. 🎉 These numbers represent more than stats; they represent a community that’s growing with purpose, one step at a time. To everyone who’s tuned in, shared, and engaged—thank you. I’m more motivated than ever to keep building something meaningful 🫡 #musicindustry #socialmediastrategy #communitybuilding #musiclabel #consultancy #freelancework #spotify #musiclabel

With the rise of social media, many artists forget about one of the most direct and effective ways to connect with their audience: a fan mailing list 👇  Why build a mailing list? 1️⃣ You don’t rely on social media algorithms to be seen. 2️⃣ Emails feel personal and often have higher engagement rates than social posts because it's sent to each person, rather than posted to a feed on social media. 3️⃣ It’s another channel to promote your music, gigs, and content. The more ways you get your music out there, the better! Okay, now: how do you build your email list? Simple—go on your socials (which you should already be using to promote your music) and tell your followers to subscribe to your mailing list. Of course, you need to offer something in return. Many artists give away bootlegs, special edits, or even original tracks. That’s a great place to start! Also, keep it simple: use an easy link or form for sign-ups. 👉 Mailing lists might feel old-school, but they’re still being used today for a reason. In a world of fleeting social media posts, they offer a personal, genuine connection with your biggest supporters. 🎧 Listen to the full conversation on the Artist Coaching Podcast! Available on all platforms #dj #musicproducer #musicproducers #marketingtips #musicmarketing #musicpromotion #producers #artist #artistcoaching

✨ FRIDAY WISDOM ✨ Create something nobody expects from you. And then they won't stop talking about you. Spotify has created a new B2B campaign to sell its media planning and targeting capabilities. And I guarantee you will never look at a spreadsheet in the same way again. In a music video entirely set within a media plan spreadsheet, Spotify invites your to follow a green E7 cell as it dances across various scenes built within a spreadsheet. The video ends with the promise: "𝙔𝙤𝙪𝙧 𝙖𝙙𝙨 𝙬𝙤𝙧𝙠 𝙝𝙖𝙧𝙙𝙚𝙧 𝙤𝙣 𝙎𝙥𝙤𝙩𝙞𝙛𝙮, 𝙬𝙝𝙚𝙧𝙚 𝙚𝙫𝙚𝙧𝙮𝙤𝙣𝙚 𝙞𝙨 𝙛𝙚𝙚𝙡𝙞𝙣𝙜 𝙨𝙤𝙢𝙚𝙩𝙝𝙞𝙣𝙜." 🤯❤️ ♻️ Repost if you found this useful 🙏🏼 👍 Like this? Follow us for more daily takes on all things creative and strategy. #marketing #advertising #media #spotify #creativity

Aren’t you impressed by how Spotify recommends the perfect song for you at the exact moment you need it? 🎶 I’ve continued to pay Spotify for years no matter how much they drive up prices - even upped to the famiLEE plan - because they get me and our famiLEE. This is the power of personalization and a brand that truly knows who their audience is and whom they’re speaking to.     80% of business buyers are more likely to buy from a company that provides personalized experiences—and personalized experiences are a result of defining who your audience is and connecting with those who resonate with you.   So:  🟣 when you’re hyper dialed into who your target customers are AND  🟣 when you know exactly what makes them tick and how to push their buttons (the right way)  You’ll have a brand that effortlessly makes an impact and attracts a tribe of loyal followers who genuinely connect with you.  Stop trying to appeal to everyone and start connecting deeply with those who get you and what you stand for.  So, who is your specific audience, and how are you personalizing your approach to connect with them on a deeper level? 💭  #marketing #branding # #contentcreation #linkedin #personalbranding #standoutauthority

Wow! My post hit 100k likes in just 3 days!!! 100k+ likes! 115k+ shares!! Millions of impressions!!! All in just 3 days!!!! Sounds crazy, no? But it got me thinking - what really makes content go viral? Over the past three years, I’ve written, designed, and posted a lot of content. Thousands of posts, to be exact. Some have flopped. Others have made waves, especially among students at Delhi University. And if there’s one thing I’ve learned, it’s this: THERE'S NO MAGIC FORMULA FOR VIRALITY Sometimes you spend hours on a post, and it goes nowhere. Other times, you toss a quick witty line, and it takes off like wildfire. But here’s the thing: It’s all about knowing what’s TRENDING. Whether it’s the Chill Guy meme, Spotify Wrapped, or that soft jazz music loop (trending rn). Here's my approach to extract Viral content from Trending topic :- 1️⃣Find the trend. What’s everyone talking about? 2️⃣Make it yours. Add your voice or style to it. 3️⃣Read the comments of reference post. They’re full of ideas you can use (Important). 4️⃣Test and tweak. Keep improving until something sticks. That’s it. Simple steps, big results. What do you think makes content go viral? Let me know-I’d love to hear your ideas! #socialmedia #socialmediastrategytips #socialmediacontent #trendingtopics #viral

There's this one campaign that takes off like a rocket every single year on social media, and it's something every marketer and creator should be inspired by. I'm talking about Spotify's Wrapped campaign. If you haven't heard or recall it, let me take you back in time and explain how they pull off this amazing campaign on a yearly basis. At the end of each year, Spotify gives you a personalized summary of your listening habits. This campaign gets millions of shares, tons of impressions, and attracts a massive audience to explore everything Spotify has to offer. What makes Spotify Wrapped so special? It's all about personalization and emotional connection. When a brand helps you understand your own habits and preferences, you feel more engaged with it. It's like Spotify is giving you a little piece of your year to look back on and share with the world. And that's why it goes viral – people love sharing these personal insights and defining themselves through their music choices. If you're in marketing, studying Spotify's Wrapped campaign is a must. It's a perfect example of how to blend personalization with emotional marketing to create something that not only grabs attention but also fosters a deep connection with your audience. #MarketingStrategy #Personalization #EmotionalMarketing #ViralCampaign #SocialMediaSuccess

Go viral with your IG story ↓ 3 Ideas for businesses: •⁠ ⁠Use the "Add Yours" music feature with a trending song and ask followers to add their own videos or photos using your product to the same track. •⁠ ⁠Share a success story or testimonial with a popular song, then invite customers to tap "Add Yours" and share their own story using the same song. •⁠ ⁠Pair a seasonal song with your product, encouraging customers to tap "Add Yours" and share how they’re using your product during the holidays. 4 Ideas for creators: •⁠ ⁠Share your daily routine moments with a viral song and invite others to tap "Add Yours" and add their own routines to the same music. •⁠ ⁠Post a video showing off your talent using a popular song, and ask your audience to "Add Yours" and share their unique talents using the same music. •⁠ ⁠Start a story with your favourite song using the "Add Yours" music feature and ask followers to contribute their favourite tracks by adding their own stories with the same sticker. •⁠ ⁠Use a fun song and ask your audience to tap "Add Yours" and share a fun fact about themselves alongside the same song to make it interactive. #digitalmarketing #socialmedia #socialmediatrends #instagramgrowthhacks