Wondering what makes a good franchise location? We've spent years trying to perfect it through our Franchise Management program– here's our result. The secret lies in choosing the right spot that aligns with your target market. Many businesses choose to focus on what they think has the most foot traffic and leave it at that, but that factor alone just isn't enough. Selecting a location with high foot traffic is a crucial factor in business success, but it's even more important to have a clear understanding of the area's demographics and make sure it's easily accessible AND actually worth it for customers. For example, if you have a laundry business a 5 minute walk away from a condominium in a mall nearby you might think that the foot traffic is enough to sustain you, but would a customer really lug 10 kilograms of luggage on a 5 minute walk? The customer comes first! Think like them and you'll find the right location.
