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✨ IHAC In-House Media Report 2024 Highlights ✨ What types of businesses are managing media in-house? ➔ From start-ups to large corporates, businesses of all sizes choose to bring some or all of their media in-house. ➔ Research shows this trend spans a wide range of industries, with the common factor being the decision to take control of media buying. ➔ Media budgets range from under $1M to over $100M annually, with an average of $30M. In-housing continues to rise as companies seek greater control and efficiency over their media investments ✨ #inhousingmedia #mediareport #ihac

A lot happening in 2024, and dentsu is sharing out our insights on forecasts and what is driving that change. #dentsu; #adspending, #globaladspend

Do you want your ads to get from playback to payback? Kantar's latest insights into how attention impacts creative and media effectiveness show this relationship isn't anywhere near as simple as you might think. Check out Ducan Southgate's latest article based on new Kantar learnings he first presented last month at the Cannes Lions festival: https://lnkd.in/g6sWhzYp

📋 Insights from Guideline’s most recent All Media Market Brief (U.S.) 📋 In August 2024, all Digital Ad Types posted increases for the second consecutive year, with Digital Video and Search each surging by double digits in back-to-back years. Unsurprisingly, Radio, Magazines, and Newspapers each reported sequential declines. As the only positive performer in Traditional media, Linear TV reversed a trend of three consecutive years of declines. Looking for additional media intelligence to inform your advertising strategy? Download our latest All Media Market Brief covering ad spend trends for August 2024: https://hubs.la/Q02TScKq0 #AllMediaMarketBrief #GuidelineData #AdSpendTrends #LinearTV #MediaInvestmentChannels

Media buyers rely on AAM’s Media Intelligence Center to find trusted cross-media publisher data. In April, individual publisher report downloads were up 80% year over year. Agencies download batches of these reports to power their planning systems and reference throughout the year. One of the top media agencies downloaded more than 800 reports in April. Learn more about maximizing your media investments and finding verified premium publishers: https://hubs.li/Q02xyg9S0 #media #data #mediabuying #digitalpublishers

🇩🇰 New forecast for the Danish media market 2024 – 2025! “IRM forecasts a return to moderate growth on the Danish advertising market in 2024 and 2025.” After four quarters of decline, the Danish advertising market shows growth again in the first quarter of 2024. Total advertising investments increased with 1,7% compared to the first quarter of 2023. The recession has finally lost its grip on the advertising market. IRM predicts that positive growth will continue throughout the forecast period. The report is sent directly to IRM's subscribers and is also available for purchase. #advertising #media #investment #prognose

📈 Our Quarterly Media Insights Are Here! Each quarter we partner with ISBA to provide an independent look at the UK media landscape's current state and future #challenges.   🔍 Explore the latest market developments, immediate challenges, and future trends in #media. This report helps #advertisers make informed decisions about their media investments. Click below to learn more! Nick Pugh Michelle Morgado Peter Hanford Bouke de Vries Shane O`Neill Debbie Morrison Mark Gay

5 lessons on attention to transform your creative. Earlier this year Kantar was part of the ARF’s ongoing Attention Validation Initiative where we assessed 40 TV and digital ads. In this article, Paul McClean shares what we learned in the process and how it can help you maximise attention effectiveness in your creative decisions. https://loom.ly/Ln2COlw #Attention #CreativeEffectiveness

Really good article here by Paul McClean at Kantar about #Attention in advertising. This is based on some work Affectiva and Kantar did together on the Advertising Research Foundation (ARF) Attention validation project, and draws on the huge collective dataset Affectiva and Kantar have gathered on attention. Very much in agreement with the conclusions that Attention is not a single thing, and engagement is more important than eyeballs. Worth a read.

FYI: Australian out-of-home media industry reports 6.7% revenue increase in Q2 2024 (Mi-3): The Out-of-Home (OOH) industry in Australia has reported a 6.7% increase in net media revenue for Q2 2024, totalling $305.4 million. This is a significant rise from the $286.2 million recorded for the same quarter in 2023. Digital OOH (DOOH) revenue accounted for 74.4% of total net media revenue year-to-date, marking an increase from 71.9% […] #DOOH #digitalbillboards #digitalsignage