👕 👚 Fashion Paradox: The Disconnect Between Production and Consumption 🤝 Fashion and eCommerce have always been linked since the emergence of online marketplaces. Despite the challenges of fitting clothes online, the missing hands-on sensation of feeling materials, and – most of all - waste concerns, #Fashion online sales nowadays account for 24.1% of global eCommerce revenue. This is huge already; #Electronics & Media achieved only 21.9%. But the rise of fast fashion comes with a hefty price tag. From #production to #consumption, each step in the fashion supply chain presents #environmental hazards with cumulative negative impacts. If clothing is sold at prices that do not deter consumers from leaving items unworn and eventually discarding them, it can encourage a throwaway mindset, contributing to landfill problems. 👉 Although many consumers express concern about the negative impact of their fast fashion consumption, the gap between their attitudes and behaviors persists, a phenomenon known as the "fashion paradox". A Zalando survey conducted in 2021 highlights this divide. While a majority of users state their desire to avoid contributing to landfills and recognize the value of second-hand shopping, significantly fewer say they regularly shop second-hand (25%) or repair their clothing (23%). In order to overcome this paradox, there is a large responsibility resting on brands and consumers alike. A few ways in which brands can take a step in the right direction include: ➡ Reducing Waste by Improving Packaging and Engaging in ReCommerce: Brands can bolster their image by participating in the circular economy through enhancing packaging for easy product returns and offering repair services. These steps not only reduce waste but also mitigate the issue of purchased items never being worn. ➡ Leveraging Technological Innovations to Reduce Returns: With advancements like AR and VR technology, customers can now have a virtual try-on experience, helping to counter some of the drawbacks of eCommerce that may leave them dissatisfied with their purchases. ➡ Ensuring Ethical Labor Practices and Protecting Design Originality: Ethical labor conditions include fair wages and safe working conditions across the supply chain. Maintaining transparency about these production processes not only reinforces consumer trust, but also conveys the company’s commitment to ethical standards. 💡 Businesses in eCommerce can find solutions to offset and reduce the negative impact of Fast Fashion by using biodegradable materials, reduce waste through efficient packaging, adopt a #reCommerce strategy, and support regulatory moves toward the ethical trading with garment factories in developing countries. Head over to the article for an in-depth understanding of Fast Fashion and its impact: https://lnkd.in/eqEFCXnh #ecommerce #fastfashion #
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𝗔𝗹𝗶𝗯𝗮𝗯𝗮 𝗘𝘅𝗽𝗮𝗻𝗱𝘀 𝗣𝗮𝘆𝗺𝗲𝗻𝘁 𝗢𝗽𝘁𝗶𝗼𝗻𝘀 𝘄𝗶𝘁𝗵 𝗪𝗲𝗖𝗵𝗮𝘁 𝗣𝗮𝘆 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 In a significant move, Alibaba Group announced that its core eCommerce platforms, Taobao Marketplace and Tmall, will now accept payments through Tencent’s WeChat app for the first time. Previously, users had limited payment options, with Alipay being the primary method. An Alibaba spokesperson highlighted the company's commitment to enhancing user experience, stating: "We have always been open to collaborations, and have actively explored interoperability and partnerships with our peers. We are constantly working to enhance user experience by making shopping more convenient, enjoyable, and efficient." This milestone comes as Alibaba seeks to boost growth in its domestic eCommerce sector, which has faced challenges from slower consumer demand and fierce competition from players like JD.com and Temu-owner PDD. WeChat, with over 1.3 billion global users, dominates the Chinese market, and by integrating WeChat Pay, Alibaba aims to capture greater market share, particularly in less-developed regions across China. Sources: CNBC
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𝟱 𝗦𝘁𝗲𝗽𝘀 𝘁𝗼 𝗠𝗮𝗸𝗲 𝗬𝗼𝘂𝗿 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗠𝗼𝗿𝗲 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 In recent years, growing concern about the future of our planet and the fight against climate change has shifted consumer priorities. We're beginning to realize that the conveniences of modern life, such as fast shipping and disposable packaging, come at a cost to our finite resources. This shift in consciousness is impacting the eCommerce industry, where practices once considered convenient are now being recognized for their environmental impact. A Nielsen report highlights this shift, stating that 73% of shoppers are willing to change their shopping habits to reduce their carbon footprint. Consumers are demonstrating their commitment to sustainability by actively seeking out green products and companies. Companies that prioritize sustainability are rewarded with customer loyalty, while those that fall behind risk losing market share. For businesses, the choice is clear. When a decision offers both economic and environmental benefits, adopting sustainable practices is a win-win. Implementing these changes not only benefits the planet, but also resonates with a growing segment of environmentally conscious consumers.
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𝗥𝗲𝘄𝗲 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀 𝘄𝗶𝘁𝗵 𝗟𝗶𝗲𝗳𝗲𝗿𝗮𝗻𝗱𝗼 The supermarket chain REWE is partnering with the delivery platform Lieferando to offer deliveries within 45 minutes from a selection of over 3,000 products. Rewe aims to roll out this service in more than 40 cities, including major metropolises like Berlin, Cologne, Munich, and Hamburg, as well as smaller cities such as Oldenburg, Bottrop, Krefeld, and Kiel. Rewe views this project as a strategic move. “The cooperation with the leading food ordering platform Lieferando enables us to further expand our offering in the express segment of the e-food market,” emphasizes Clemens Uwe Bauer, Director of eCommerce at Rewe. “This underlines our position as a pioneer in fast food delivery.” This partnership marks a new dimension in grocery delivery, as previously, only individual grocery stores offered their products via delivery platforms. For instance, Wolt has partnered with select Edeka and Penny stores, while some Spar Express shops and delicatessens offer their products through Lieferando. Sources: Handelsblatt
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𝗧𝗼𝗽 𝟱 𝗥𝗲𝘁𝗮𝗶𝗹 𝗘𝗺𝗮𝗶𝗹𝘀 𝗠𝗼𝘀𝘁 𝗟𝗶𝗸𝗲𝗹𝘆 𝗧𝗼 𝗕𝗲 𝗢𝗽𝗲𝗻𝗲𝗱 𝗯𝘆 𝗦𝗵𝗼𝗽𝗽𝗲𝗿𝘀 Ever wondered how some online stores keep you coming back with perfectly timed emails? Imagine engaging your customers with personalized messages that drive sales and build loyalty, all while saving time with automation. Commerce email marketing makes this possible by sending targeted emails that prompt actions like completing a purchase or discovering new products. eCommerce email marketing is a powerful tool used by online businesses to communicate with their customers. It involves sending targeted emails to potential and existing customers to achieve various goals, such as driving sales, building relationships, and enhancing customer engagement. This type of marketing includes different email types like transactional emails (order confirmations, shipping updates), promotional emails (discounts, new product launches), and lifecycle emails (welcome series, abandoned cart reminders). By using email marketing effectively, eCommerce businesses can maintain a strong connection with their audience and encourage repeat purchases. But what types of emails work best for retailers? A survey by Digital Commerce 360 revealed the top 5 retail emails most likely to be opened by online shoppers:
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𝗦𝗼𝗰𝗶𝗮𝗹 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲: 𝗛𝗼𝘄 𝗖𝗵𝗶𝗻𝗮 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗨.𝗦. 𝗗𝗶𝗳𝗳𝗲𝗿 𝗶𝗻 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗣𝗿𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀, 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀, 𝗮𝗻𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀 Social commerce is rapidly gaining traction worldwide, with revenues projected to hit US$6.2 trillion by 2030. However, not all countries are equal participants in this growing trend. The difference is especially pronounced between the top two global eCommerce markets: China and the United States. While China is a powerful driver of social commerce practices, such as live commerce, the U.S. has been slower to embrace these innovations. 𝗖𝗵𝗶𝗻𝗲𝘀𝗲 𝗦𝗵𝗼𝗽𝗽𝗲𝗿𝘀 𝗔𝗿𝗲 𝗠𝗼𝗿𝗲 𝗢𝗽𝗲𝗻 𝗧𝗼𝘄𝗮𝗿𝗱𝘀 𝗦𝗼𝗰𝗶𝗮𝗹 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 In 2024, China leads the U.S. in social media penetration (75.2% vs. 69.7%). A 2023 Statista survey highlights the strong social commerce engagement in China, with 64% of consumers making purchases via platforms like Douyin and Little Red Book. In contrast, only 33% of U.S. consumers, primarily on Facebook and Instagram, exhibit similar behavior, often expressing concerns about social commerce. Despite this, the trend is expected to grow in the U.S., supported by the integration of social commerce features on popular platforms. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝗶𝗲𝘀 𝗖𝗵𝗶𝗻𝗲𝘀𝗲 𝗮𝗻𝗱 𝗨.𝗦. 𝗦𝗵𝗼𝗽𝗽𝗲𝗿𝘀 𝗕𝘂𝘆 𝘃𝗶𝗮 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 In 2023, clothing was the top category purchased through social media in both China and the U.S. In China, food ranked second, while in the U.S., it ranked fifth. Shoes were similarly popular, ranking second in the U.S. and third in China. Cosmetics were more favored in China than in the U.S. Accessories and pet products had higher purchase rates in the U.S. compared to China. Household care was bought by 23% of Chinese respondents but only 15% of U.S. respondents. 💡Interested to read more about social commerce in China and in the U.S.? Check out our full insight: https://lnkd.in/eZP5kiRD
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𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗶𝗻 𝗮 𝗡𝘂𝘁𝘀𝗵𝗲𝗹𝗹: 𝗢𝘂𝗿 𝗡𝗲𝘄 𝗪𝗲𝗲𝗸𝗹𝘆 𝗡𝗲𝘄𝘀 𝗥𝗲𝗰𝗮𝗽 𝗶𝘀 𝗔𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲! Stay informed about the latest ecommerce news and updates. Subscribe to our weekly newsletter and enjoy reading!
Ikea Launches Second-Hand Marketplace: New eBay Competitor?
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𝗲𝗕𝗮𝘆 𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝘀 𝗣𝗿𝗲-𝗟𝗼𝘃𝗲𝗱 𝗙𝗮𝘀𝗵𝗶𝗼𝗻 𝗪𝗲𝗲𝗸 eBay is set to launch its first Pre-Loved Fashion Week, partnering with the British Fashion Council (BFC) and the Council of Fashion Designers of America (CFDA). The event, starting September 12 across London and New York on the initiative to give “a new generation of shoppers access to authentic designer fashion”. Pre-Loved Fashion Week will feature a live, shoppable runway called "Endless Runway". The show will highlight "pre-loved" fashion looks from designers like KHAITE, Off-White, Christopher Kane, and Simone Rocha. This event will take place just before the official SS25 New York and London Fashion Week schedules. Following the show, eBay will offer daily drops, curating the best pre-loved fashion pieces from top designers. Pre-Loved Fashion Week has been curated and styled by fashion creative Wisdom Kaye and hosted by fashion writer Liana Satenstein in New York with eBay’s Pre-Loved Style Director Amy Bannerman supported by live host Leomie Anderson in London. This initiative highlights eBay's commitment to sustainable fashion and circular economy, while making fashion week accessible to more consumers. Sources: Fashion Network
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🤝 𝗘𝗖𝗗𝗕 𝗷𝗼𝗶𝗻𝘀 𝗠𝗮𝘀𝘁𝗲𝗿𝗰𝗮𝗿𝗱 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 ECDB, the leading data analytics platform for transactions, has joined the Mastercard partner program to enhance its global data services for the global eCommerce market. The new partnership allows ECDB to provide its clients with anonymized and aggregated Mastercard data to enhance its already robust eCommerce analyses and benchmarks. Friedrich Schwandt, founder and CEO of ECDB, views the partnership as, “A seamless complement to our data solutions designed to help our clients make informed and efficient decisions in the rapidly evolving and shifting eCommerce landscape.”
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𝗜𝗸𝗲𝗮 𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝘀 𝗦𝗲𝗰𝗼𝗻𝗱-𝗛𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲: 𝗡𝗲𝘄 𝗲𝗕𝗮𝘆 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿? IKEA is expanding its sustainability efforts by launching a new online second-hand marketplace, Ikea Preowned. This platform allows customers to buy and sell used Ikea products directly to each other, eliminating the need for third-party platforms such as eBay or Gumtree. Initially being piloted in Madrid and Oslo, Ikea Preowned aims to provide a convenient and sustainable solution for customers looking to buy or sell used Ikea products. The company plans to expand the platform globally by the end of the year. The initiative comes amid growing demand for used goods, including furniture, clothing and appliances. While Ikea has previously offered a limited buy-back program, Ikea Preowned marks a more ambitious move into the used market. 𝗢𝗻𝗹𝗶𝗻𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲 𝘄𝗶𝘁𝗵 𝗔𝗜 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 Customers can easily list their products on the platform by providing images, descriptions and a selling price. Ikea's artificial intelligence technology automatically generates promotional images and dimensions to enhance the listing. Buyers can then arrange to pick up the items directly from the seller. To encourage participation and promote sustainability, Ikea offers sellers the option to receive either cash or a 15% bonus coupon. This incentive is in line with Ikea's commitment to reducing waste and extending the life of its products. By facilitating a circular economy for Ikea products, the company not only contributes to environmental sustainability, but also benefits financially from the resale market. Sources: BBC, Financial Times
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