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Issues with Upcycling and Circularity in the Fashion Industry: Small businesses in India are working on giving a second life to textile scraps collected from local shops and turning them into multiple products like bags, pouches, jewellery, and hair accessories by a time-consuming yet creative process of cleaning and sorting the scraps according to colour, texture, weight, etc., and finally stitching them. At Iro Iro, founder designer Bhaavya Goenka uses a technique of cutting fabric strips and using them as yarn to hand weave them into a fabric. The brand integrates waste management alongside preserving local craftsmanship. According to her, many conscious designers today have developed and adopted solutions to design and produce mindfully. ‘There are solutions to make upcycled products but not enough solutions to sell and market them’, says Bhaavya. She further shared that there is a need to educate customers and sell and market upcycled fashion with fresh perspectives. #upcycling #circularity #Fashion #India

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