Last week, I had the pleasure of attending the Global Licensing Expo in Las Vegas, and what an incredible experience it was! Here are some of the biggest takeaways that I’m excited to share with my clients, ICW members, and partners:
Plush Toys Dominate: Squishmallows and similar plush toys are capturing the market's attention in a big way. Their popularity shows no signs of slowing down, making them a strong area of opportunity.
Artists in the Spotlight: Artists are being featured more prominently than ever before. It's inspiring to see such creative talent being recognized and celebrated, opening up new avenues for artistic collaboration.
Collaborations Galore: There’s a noticeable trend of collaborations between smaller brands and vintage brands. These partnerships are bringing fresh, nostalgic, and innovative products to the market, offering exciting opportunities for both established and emerging brands.
What a week it was at the Global Licensing Expo! The insights gained are invaluable, and I look forward to leveraging these trends to help my clients and partners thrive in the evolving market.
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